Harte Hanks, Inc. (NASDAQ:HHS) Short Interest Up 168.7% in August

Harte Hanks, Inc. (NASDAQ:HHS) was the target of a large increase in short interest in the month of August. As of August 31st, there was short interest totaling 66,873 shares, an increase of 168.7% from the August 15th total of 24,883 shares. Approximately 1.0% of the company’s shares are short sold. Based on an average trading volume of 271,046 shares, the short-interest ratio is currently 0.2 days.

Wall Street Analyst Weigh In

Separately, Weiss Ratings raised shares of Harte Hanks from a “sell (e+)” rating to a “sell (d-)” rating in a research report on Friday, August 28th. One analyst has rated the stock with a Sell rating, According to MarketBeat.com, Harte Hanks has an average rating of “Sell”.

Harte Hanks Stock Down 1.9%

HHS stock opened at $4.20 on Friday. The company has a market cap of $31.29 million, a price-to-earnings ratio of -5.53 and a beta of 0.09. The business has a fifty day simple moving average of $3.11 and a 200-day simple moving average of $2.78. Harte Hanks has a 52 week low of $2.00 and a 52 week high of $4.50.

Harte Hanks (NASDAQ:HHS) last issued its earnings results on Friday, August 14th. The business services provider reported ($0.67) earnings per share for the quarter. Harte Hanks had a negative return on equity of 30.14% and a negative net margin of 3.70%.The firm had revenue of $37.98 million during the quarter.

Hedge Funds Weigh In On Harte Hanks

A number of large investors have recently modified their holdings of the company. Westerly Capital Management LLC lifted its stake in shares of Harte Hanks by 1.3% in the 4th quarter. Westerly Capital Management LLC now owns 627,000 shares of the business services provider’s stock valued at $1,887,000 after purchasing an additional 8,000 shares in the last quarter. Raffles Associates LP increased its position in Harte Hanks by 26.5% during the 4th quarter. Raffles Associates LP now owns 87,755 shares of the business services provider’s stock worth $264,000 after purchasing an additional 18,391 shares in the last quarter. State Street Corp increased its position in Harte Hanks by 41.0% during the 4th quarter. State Street Corp now owns 26,497 shares of the business services provider’s stock worth $80,000 after purchasing an additional 7,700 shares in the last quarter. Susquehanna International Group LLP acquired a new stake in Harte Hanks during the 3rd quarter worth approximately $71,000. Finally, BlackRock Inc. purchased a new position in Harte Hanks in the second quarter valued at approximately $41,000. 33.75% of the stock is currently owned by hedge funds and other institutional investors.

About Harte Hanks

Harte-Hanks, Inc engages in the provision of marketing solutions. It specializes in consulting, data analytics, creative services, digital and social media, marketing strategy, marketing technology, and other related services. It supports a range of customers in the field of technology, travel and leisure, entertainment, pharmaceuticals, automotive, finance, and retail. The company was founded in 1923 and is headquartered in San Antonio, TX.