Honest (NASDAQ:HNST – Get Free Report) and Kenvue (NYSE:KVUE – Get Free Report) are both consumer staples companies, but which is the better stock? We will compare the two businesses based on the strength of their risk, valuation, earnings, profitability, dividends, analyst recommendations and institutional ownership.
Earnings & Valuation
This table compares Honest and Kenvue”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Honest | $371.32 million | 1.60 | -$15.69 million | ($0.11) | -49.18 |
| Kenvue | $15.12 billion | 2.25 | $1.47 billion | $0.87 | 20.39 |
Analyst Recommendations
This is a summary of current recommendations and price targets for Honest and Kenvue, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Honest | 2 | 4 | 2 | 1 | 2.22 |
| Kenvue | 0 | 12 | 3 | 0 | 2.20 |
Honest currently has a consensus price target of $4.84, indicating a potential downside of 10.54%. Kenvue has a consensus price target of $19.27, indicating a potential upside of 8.67%. Given Kenvue’s higher possible upside, analysts plainly believe Kenvue is more favorable than Honest.
Profitability
This table compares Honest and Kenvue’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Honest | -3.56% | 4.31% | 3.33% |
| Kenvue | 10.76% | 21.22% | 8.37% |
Volatility & Risk
Honest has a beta of 2.24, indicating that its stock price is 124% more volatile than the S&P 500. Comparatively, Kenvue has a beta of 0.46, indicating that its stock price is 54% less volatile than the S&P 500.
Insider & Institutional Ownership
45.5% of Honest shares are held by institutional investors. Comparatively, 97.6% of Kenvue shares are held by institutional investors. 9.4% of Honest shares are held by company insiders. Comparatively, 1.6% of Kenvue shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.
Summary
Kenvue beats Honest on 11 of the 15 factors compared between the two stocks.
About Honest
The Honest Company, Inc. manufactures and sells diapers and wipes, skin and personal care, and household and wellness products. The company also offers baby clothing and nursery bedding products. It sells its products through digital and retail sales channels, such as its website and third-party ecommerce sites, as well as brick and mortar retailers. The company was incorporated in 2012 and is headquartered in Los Angeles, California.
About Kenvue
Kenvue Inc. operates as a consumer health company worldwide. The company operates through three segments: Self Care, Skin Health and Beauty, and Essential Health. The Self Care segment offers cough, cold and allergy, pain care, digestive health, smoking cessation, eye care, and other products under the Tylenol, Motrin, Benadryl, Nicorette, Zarbee's, ORSLTM, Rhinocort, Calpol, and Zyrtec brands. The Skin Health and Beauty segment provides face and body care, hair, sun, and other care products under the Neutrogena, Aveeno, Dr.Ci:Labo, Le Petit Marseillais, Lubriderm, Rogaine, and OGX brand names. The Essential Health segment offers oral and baby, women's health, wound, and other care products under the Listerine, Johnson's, Band-Aid, and Stayfree, o.b., tampons, Carefree, and Desitin Diaper Rash brands. The company was incorporated in 2022 and is headquartered in Skillman, New Jersey.
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