UniFirst (NYSE:UNF – Get Free Report) and Brady (NYSE:BRC – Get Free Report) are both mid-cap industrials companies, but which is the superior investment? We will contrast the two businesses based on the strength of their profitability, valuation, dividends, earnings, risk, analyst recommendations and institutional ownership.
Dividends
UniFirst pays an annual dividend of $1.46 per share and has a dividend yield of 0.5%. Brady pays an annual dividend of $0.98 per share and has a dividend yield of 1.1%. UniFirst pays out 23.0% of its earnings in the form of a dividend. Brady pays out 22.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. UniFirst has raised its dividend for 7 consecutive years and Brady has raised its dividend for 39 consecutive years. Brady is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.
Earnings & Valuation
This table compares UniFirst and Brady”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| UniFirst | $2.49 billion | 1.99 | $148.27 million | $6.34 | 43.24 |
| Brady | $1.66 billion | 2.45 | $205.38 million | $4.31 | 20.18 |
Brady has lower revenue, but higher earnings than UniFirst. Brady is trading at a lower price-to-earnings ratio than UniFirst, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares UniFirst and Brady’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| UniFirst | 4.65% | 6.44% | 5.03% |
| Brady | 12.36% | 19.21% | 13.83% |
Insider and Institutional Ownership
78.2% of UniFirst shares are owned by institutional investors. Comparatively, 76.3% of Brady shares are owned by institutional investors. 0.9% of UniFirst shares are owned by insiders. Comparatively, 15.6% of Brady shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.
Analyst Recommendations
This is a summary of recent ratings and recommmendations for UniFirst and Brady, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| UniFirst | 0 | 4 | 0 | 0 | 2.00 |
| Brady | 0 | 0 | 2 | 0 | 3.00 |
UniFirst currently has a consensus target price of $246.67, suggesting a potential downside of 10.02%. Brady has a consensus target price of $103.00, suggesting a potential upside of 18.45%. Given Brady’s stronger consensus rating and higher probable upside, analysts clearly believe Brady is more favorable than UniFirst.
Risk and Volatility
UniFirst has a beta of 0.61, suggesting that its share price is 39% less volatile than the S&P 500. Comparatively, Brady has a beta of 0.61, suggesting that its share price is 39% less volatile than the S&P 500.
Summary
Brady beats UniFirst on 12 of the 16 factors compared between the two stocks.
About UniFirst
UniFirst Corporation provides workplace uniforms and protective work wear clothing in the United States, Europe, and Canada. The company operates through U.S. and Canadian Rental and Cleaning, Manufacturing, Specialty Garments Rental and Cleaning, and First Aid segments. It designs, manufactures, personalizes, rents, cleans, delivers, and sells a range of uniforms and protective clothing, including shirts, pants, jackets, coveralls, lab coats, smocks, and aprons; and specialized protective wear, such as flame resistant and high visibility garments. The company also rents and sells industrial wiping products, floor mats, facility service products, and dry and wet mops; restroom and cleaning supplies comprising air fresheners, paper products, gloves, masks, sanitizers, and hand soaps; and other textile products. In addition, it provides first aid cabinet services and other safety supplies; decontaminates and cleans work clothes, and other items that is exposed to radioactive materials; and services special cleanroom protective wear and facilities. Further, it offers a range of garment service options, including full-service rental programs in which garments are cleaned and serviced; lease programs in which garments are cleaned and maintained by individual employees; and purchase programs to buy garments and related items directly. The company serves automobile service centers and dealers, delivery services, food and general merchandise retailers, food processors and service operations, light manufacturers, maintenance facilities, restaurants, service companies, soft and durable goods wholesalers, transportation companies, healthcare providers, government agencies, research and development laboratories, high technology companies, and utilities operating nuclear reactors, as well as others who require employee clothing for image, identification, protection, or utility purposes. UniFirst Corporation was founded in 1936 and is headquartered in Wilmington, Massachusetts.
About Brady
Brady Corporation manufactures and supplies identification solutions (IDS) and workplace safety (WPS) products to identify and protect premises, products, and people in the United States and internationally. The company offers materials, printing systems, RFID, and bar code scanners for product identification, brand protection labeling, work in process labeling, finished product identification, and industrial track and trace applications; safety signs, floor-marking tapes, pipe markers, labeling systems, spill control products, lockout/tagout device, and software and services for safety compliance auditing, procedure writing, and training; and hand-held printers, wire markers, sleeves, and tags for wire identification. It also provides name tags, badges, lanyards, rigid card printing systems, and access control software for people identification; and wristbands, labels, printing systems, and other products for tracking and improving the safety of patients. In addition, the company offers workplace safety, identification, and compliance products, such as safety and compliance signs, tags, labels, and markings; informational signage and markings; asset tracking labels; facility safety and personal protection equipment; first-aid products; and other compliance products for process, government, education, construction, and utilities industries. Further, it provides stock and custom identification products; and sells related resale products. The company serves industrial and electronic manufacturing, healthcare, chemical, oil, gas, automotive, aerospace, governments, mass transit, electrical contractors, education, leisure and entertainment, telecommunications, and other industries through distributors, direct sales force, and digital channels. Brady Corporation was incorporated in 1914 and is headquartered in Milwaukee, Wisconsin.
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