National Pension Service Raises Stake in ServiceNow, Inc. $NOW

National Pension Service boosted its stake in shares of ServiceNow, Inc. (NYSE:NOW) by 5.8% in the 2nd quarter, according to the company in its most recent disclosure with the SEC. The firm owned 2,705,240 shares of the information technology services provider’s stock after buying an additional 147,467 shares during the quarter. National Pension Service’s holdings in ServiceNow were worth $268,576,000 as of its most recent SEC filing.

A number of other large investors have also added to or reduced their stakes in the stock. Brighton Jones LLC boosted its stake in ServiceNow by 1.1% in the fourth quarter. Brighton Jones LLC now owns 2,753 shares of the information technology services provider’s stock valued at $2,919,000 after acquiring an additional 30 shares during the last quarter. Sivia Capital Partners LLC increased its stake in shares of ServiceNow by 4.2% during the 2nd quarter. Sivia Capital Partners LLC now owns 837 shares of the information technology services provider’s stock worth $861,000 after purchasing an additional 34 shares during the last quarter. United Bank raised its holdings in shares of ServiceNow by 15.5% in the 2nd quarter. United Bank now owns 1,519 shares of the information technology services provider’s stock worth $1,562,000 after purchasing an additional 204 shares during the period. Riggs Asset Managment Co. Inc. raised its holdings in shares of ServiceNow by 2.2% in the 2nd quarter. Riggs Asset Managment Co. Inc. now owns 1,922 shares of the information technology services provider’s stock worth $1,976,000 after purchasing an additional 42 shares during the period. Finally, Nebula Research & Development LLC lifted its stake in ServiceNow by 205.1% in the second quarter. Nebula Research & Development LLC now owns 906 shares of the information technology services provider’s stock valued at $931,000 after purchasing an additional 609 shares during the last quarter. Hedge funds and other institutional investors own 87.18% of the company’s stock.

Key ServiceNow News

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Stronger competitive positioning: ServiceNow’s acquisition of Sweep is intended to sharpen its challenge to Salesforce by expanding workflow and customer-management capabilities. The deal could support broader platform adoption and strengthen ServiceNow’s AI strategy. ServiceNow Sharpens Its Salesforce Attack With Sweep Acquisition
• Positive Sentiment: Analyst price-target increase: BTIG raised its target for NOW to $170 from $150 and maintained a “Buy” rating, signaling confidence in the company’s growth prospects and potential upside. BTIG Raises ServiceNow Price Target
• Positive Sentiment: AI growth narrative remains intact: Recent analysis highlights strong subscription growth, expanding enterprise demand and ServiceNow’s ability to outperform the broader “SaaSpocalypse” fears surrounding AI disruption. The company’s Q2 revenue also rose about 24% year over year, according to the provided background. ServiceNow: A Gem Beating The SaaSpocalypse Narrative
• Positive Sentiment: Industry recognition and ecosystem support: ServiceNow was named a finalist for an AFP Pinnacle Award, while Deloitte was recognized as a leader in ServiceNow implementation services. These developments reinforce the platform’s enterprise credibility and partner ecosystem. Finalists Named for the AFP 2026 Pinnacle Awards
• Neutral Sentiment: Management commentary is in focus: ServiceNow’s Goldman Sachs Communacopia + Technology Conference appearance may provide investors with additional details on AI monetization, customer demand and the Sweep acquisition, but the supplied transcript listing contains no specific new guidance. ServiceNow Presents at Goldman Sachs Conference
• Negative Sentiment: Valuation and execution risks remain: Analysts note that stiff competition, possible margin pressure and a premium valuation could limit further gains after the stock’s recent rally. ServiceNow Jumps 25% in 3 Months
• Negative Sentiment: Insider selling may weigh on sentiment: The provided data shows seven insider sales and no purchases over the past six months, potentially raising caution about near-term valuation despite the company’s operational momentum.

Wall Street Analysts Forecast Growth

Several equities analysts have weighed in on the company. BTIG Research increased their price objective on ServiceNow from $150.00 to $170.00 and gave the company a “buy” rating in a report on Tuesday. Morgan Stanley set a $180.00 target price on ServiceNow in a research note on Tuesday, July 21st. Citigroup reaffirmed a “market outperform” rating on shares of ServiceNow in a research report on Thursday, July 23rd. CLSA began coverage on ServiceNow in a research note on Monday, July 20th. They set an “underperform” rating and a $72.00 price target for the company. Finally, Oppenheimer reissued an “outperform” rating and issued a $140.00 price objective (up from $130.00) on shares of ServiceNow in a report on Wednesday, July 15th. One investment analyst has rated the stock with a Strong Buy rating, thirty-six have assigned a Buy rating, three have issued a Hold rating and two have assigned a Sell rating to the company’s stock. According to data from MarketBeat.com, the company has an average rating of “Moderate Buy” and an average price target of $144.73.

Insider Buying and Selling

In other ServiceNow news, insider Jacqueline P. Canney sold 7,847 shares of ServiceNow stock in a transaction dated Friday, August 28th. The stock was sold at an average price of $138.00, for a total transaction of $1,082,886.00. Following the completion of the transaction, the insider owned 30,042 shares of the company’s stock, valued at $4,145,796. The trade was a 20.71% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, Director Paul Chamberlain sold 2,700 shares of the company’s stock in a transaction dated Thursday, August 27th. The shares were sold at an average price of $135.50, for a total value of $365,850.00. Following the sale, the director owned 43,990 shares in the company, valued at approximately $5,960,645. This represents a 5.78% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. In the last quarter, insiders have sold 14,081 shares of company stock valued at $1,937,904. Corporate insiders own 0.34% of the company’s stock.

ServiceNow Trading Down 2.4%

Shares of NOW stock opened at $131.04 on Thursday. The stock has a market capitalization of $135.50 billion, a price-to-earnings ratio of 81.90, a PEG ratio of 2.45 and a beta of 0.97. The company’s fifty day simple moving average is $119.24 and its two-hundred day simple moving average is $108.56. ServiceNow, Inc. has a 1 year low of $81.24 and a 1 year high of $194.73. The company has a debt-to-equity ratio of 0.43, a current ratio of 0.70 and a quick ratio of 0.70.

ServiceNow (NYSE:NOW) last posted its quarterly earnings results on Wednesday, July 22nd. The information technology services provider reported $0.90 EPS for the quarter, topping analysts’ consensus estimates of $0.86 by $0.04. The firm had revenue of $3.99 billion during the quarter, compared to analyst estimates of $3.93 billion. ServiceNow had a return on equity of 16.45% and a net margin of 11.34%.The business’s revenue for the quarter was up 24.0% on a year-over-year basis. During the same period last year, the company earned $0.81 earnings per share. As a group, analysts anticipate that ServiceNow, Inc. will post 2.24 earnings per share for the current year.

About ServiceNow

ServiceNow, Inc is a cloud-based enterprise software company that provides digital workflow and automation solutions. Its Now Platform enables organizations to manage and connect business processes across information technology, customer service, human resources, finance, legal operations and other departments.

The company’s products and services include IT service management, IT operations management, customer service management, human resources service delivery, security operations, risk and compliance management, strategic portfolio management and application development tools.