Vulcan Value Partners LLC Has $57.07 Million Holdings in ServiceNow, Inc. $NOW

Vulcan Value Partners LLC grew its holdings in shares of ServiceNow, Inc. (NYSE:NOW) by 7.7% during the 2nd quarter, according to its most recent 13F filing with the Securities and Exchange Commission (SEC). The institutional investor owned 574,811 shares of the information technology services provider’s stock after buying an additional 40,994 shares during the quarter. ServiceNow makes up 1.7% of Vulcan Value Partners LLC’s portfolio, making the stock its 14th largest position. Vulcan Value Partners LLC’s holdings in ServiceNow were worth $57,067,000 as of its most recent SEC filing.

A number of other large investors also recently modified their holdings of NOW. Wealth Watch Advisors INC bought a new position in ServiceNow in the third quarter valued at approximately $29,000. Kelleher Financial Advisors acquired a new position in shares of ServiceNow during the 3rd quarter worth approximately $50,000. Pin Oak Investment Advisors Inc. raised its stake in shares of ServiceNow by 20.7% during the 3rd quarter. Pin Oak Investment Advisors Inc. now owns 134 shares of the information technology services provider’s stock worth $123,000 after purchasing an additional 23 shares in the last quarter. Jupiter Wealth Management LLC bought a new stake in shares of ServiceNow during the 2nd quarter worth approximately $154,000. Finally, CBIZ Investment Advisory Services LLC boosted its holdings in shares of ServiceNow by 540.0% in the 4th quarter. CBIZ Investment Advisory Services LLC now owns 160 shares of the information technology services provider’s stock valued at $25,000 after buying an additional 135 shares during the last quarter. 87.18% of the stock is currently owned by institutional investors and hedge funds.

Insider Activity at ServiceNow

In other news, insider Paul Fipps sold 2,034 shares of the business’s stock in a transaction that occurred on Monday, August 31st. The shares were sold at an average price of $147.87, for a total value of $300,767.58. Following the completion of the transaction, the insider directly owned 18,305 shares in the company, valued at approximately $2,706,760.35. The trade was a 10.00% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. Also, insider Jacqueline Canney sold 7,847 shares of the business’s stock in a transaction that occurred on Friday, August 28th. The shares were sold at an average price of $138.00, for a total transaction of $1,082,886.00. Following the transaction, the insider owned 30,042 shares of the company’s stock, valued at approximately $4,145,796. This represents a 20.71% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold a total of 14,081 shares of company stock valued at $1,937,904 over the last quarter. 0.34% of the stock is owned by corporate insiders.

ServiceNow Stock Performance

NYSE NOW traded down $7.05 during trading on Tuesday, reaching $134.21. The company’s stock had a trading volume of 14,581,966 shares, compared to its average volume of 23,248,439. The firm has a 50 day moving average price of $118.73 and a 200 day moving average price of $108.39. ServiceNow, Inc. has a 12 month low of $81.24 and a 12 month high of $194.73. The firm has a market capitalization of $138.77 billion, a price-to-earnings ratio of 83.88, a price-to-earnings-growth ratio of 2.57 and a beta of 0.97. The company has a current ratio of 0.70, a quick ratio of 0.70 and a debt-to-equity ratio of 0.43.

ServiceNow (NYSE:NOW) last released its quarterly earnings results on Wednesday, July 22nd. The information technology services provider reported $0.90 earnings per share for the quarter, beating analysts’ consensus estimates of $0.86 by $0.04. The company had revenue of $3.99 billion during the quarter, compared to the consensus estimate of $3.93 billion. ServiceNow had a net margin of 11.34% and a return on equity of 16.45%. The firm’s quarterly revenue was up 24.0% on a year-over-year basis. During the same period in the previous year, the business earned $0.81 earnings per share. As a group, equities analysts anticipate that ServiceNow, Inc. will post 2.24 EPS for the current fiscal year.

ServiceNow News Roundup

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: BTIG raised its price target to $170 and maintained a “Buy” rating, implying substantial upside from recent trading levels. The upgrade provides a near-term bullish catalyst and reflects confidence in ServiceNow’s growth prospects. BTIG price target report
• Positive Sentiment: ServiceNow acquired Sweep, sharpening its effort to compete with Salesforce in customer relationship management and sales automation. The deal could expand NOW’s AI-enabled workflow and sales capabilities, although financial terms and the near-term revenue contribution were not disclosed. ServiceNow Sweep acquisition article
• Positive Sentiment: Deloitte was named a Leader in IDC’s 2026 assessment of ServiceNow implementation services. The recognition supports the strength of ServiceNow’s partner ecosystem and demand for AI-enabled implementations, though it is an indirect benefit rather than a direct financial announcement. Deloitte ServiceNow implementation services article
• Neutral Sentiment: Analyst commentary highlights strong AI growth, subscription gains and broad enterprise demand. ServiceNow’s recent quarterly results also showed roughly 24% year-over-year revenue growth, but investors are weighing those strengths against a premium valuation and margin pressure. ServiceNow buy, sell or hold analysis
• Neutral Sentiment: Recent commentary says the stock’s rebound was helped by temporarily easing fears that artificial intelligence would displace software companies. However, this sentiment-driven support may remain fragile as the market reassesses AI adoption and software-sector valuations. Why ServiceNow stock rose last month
• Negative Sentiment: Valuation and competition remain key risks. Analysts point to stiff competition, potential margin compression and a high earnings multiple, while recent insider activity shows several executives selling shares and no reported insider purchases in the past six months. ServiceNow valuation and insider trading analysis

Analyst Ratings Changes

A number of brokerages have recently issued reports on NOW. Citic Securities dropped their target price on shares of ServiceNow from $168.00 to $140.00 and set a “buy” rating on the stock in a report on Thursday, May 21st. DA Davidson set a $170.00 price target on ServiceNow and gave the stock a “buy” rating in a report on Monday, July 20th. Piper Sandler reissued an “overweight” rating and set a $140.00 price target on shares of ServiceNow in a research report on Thursday, July 23rd. Oppenheimer restated an “outperform” rating and issued a $140.00 price objective (up from $130.00) on shares of ServiceNow in a research note on Wednesday, July 15th. Finally, The Goldman Sachs Group reaffirmed a “buy” rating on shares of ServiceNow in a research report on Monday, August 3rd. One research analyst has rated the stock with a Strong Buy rating, thirty-six have assigned a Buy rating, three have given a Hold rating and two have issued a Sell rating to the company’s stock. According to data from MarketBeat.com, the company presently has a consensus rating of “Moderate Buy” and a consensus target price of $144.73.

ServiceNow Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.