Zebra Technologies Corporation (NASDAQ:ZBRA) Receives Average Rating of “Moderate Buy” from Analysts

Shares of Zebra Technologies Corporation (NASDAQ:ZBRA) have earned an average rating of “Moderate Buy” from the thirteen ratings firms that are presently covering the firm, Marketbeat.com reports. Three investment analysts have rated the stock with a hold rating, nine have assigned a buy rating and one has given a strong buy rating to the company. The average 12-month price objective among analysts that have issued a report on the stock in the last year is $381.00.

ZBRA has been the subject of several recent analyst reports. Zacks Research upgraded shares of Zebra Technologies from a “hold” rating to a “strong-buy” rating in a research note on Tuesday, August 11th. Robert W. Baird boosted their price target on Zebra Technologies from $300.00 to $310.00 and gave the stock an “outperform” rating in a research report on Wednesday, May 13th. Morgan Stanley set a $360.00 price objective on Zebra Technologies in a research note on Wednesday, August 5th. UBS Group reaffirmed a “buy” rating on shares of Zebra Technologies in a research report on Wednesday, August 5th. Finally, KeyCorp lifted their target price on Zebra Technologies from $305.00 to $430.00 and gave the stock an “overweight” rating in a research note on Wednesday, August 5th.

Insider Buying and Selling at Zebra Technologies

In other Zebra Technologies news, Director Linda Connly sold 500 shares of the firm’s stock in a transaction on Monday, August 10th. The stock was sold at an average price of $377.68, for a total transaction of $188,840.00. Following the completion of the sale, the director owned 3,708 shares of the company’s stock, valued at $1,400,437.44. This trade represents a 11.88% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available through this hyperlink. Also, insider Michael Cho sold 3,500 shares of Zebra Technologies stock in a transaction on Friday, August 7th. The stock was sold at an average price of $375.20, for a total transaction of $1,313,200.00. Following the transaction, the insider directly owned 5,170 shares of the company’s stock, valued at approximately $1,939,784. This trade represents a 40.37% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Company insiders own 0.91% of the company’s stock.

Institutional Trading of Zebra Technologies

Institutional investors and hedge funds have recently modified their holdings of the business. Garner Asset Management Corp bought a new position in shares of Zebra Technologies in the fourth quarter worth about $30,000. Johnson Financial Group Inc. grew its holdings in shares of Zebra Technologies by 330.3% during the 4th quarter. Johnson Financial Group Inc. now owns 142 shares of the industrial products company’s stock valued at $34,000 after purchasing an additional 109 shares during the last quarter. SBI Securities Co. Ltd. increased its position in Zebra Technologies by 164.8% during the 4th quarter. SBI Securities Co. Ltd. now owns 143 shares of the industrial products company’s stock worth $35,000 after purchasing an additional 89 shares in the last quarter. CYBER HORNET ETFs LLC acquired a new position in Zebra Technologies during the 2nd quarter worth approximately $39,000. Finally, Parkside Financial Bank & Trust increased its position in Zebra Technologies by 33.7% during the 2nd quarter. Parkside Financial Bank & Trust now owns 222 shares of the industrial products company’s stock worth $58,000 after purchasing an additional 56 shares in the last quarter. 91.03% of the stock is currently owned by institutional investors.

Zebra Technologies Price Performance

Shares of ZBRA opened at $362.74 on Tuesday. The company has a current ratio of 0.52, a quick ratio of 0.33 and a debt-to-equity ratio of 0.14. The company’s fifty day simple moving average is $317.29 and its 200 day simple moving average is $260.53. Zebra Technologies has a 1-year low of $199.05 and a 1-year high of $386.23. The company has a market cap of $17.28 billion, a price-to-earnings ratio of 33.19 and a beta of 1.60.

Zebra Technologies (NASDAQ:ZBRA) last announced its quarterly earnings results on Tuesday, August 4th. The industrial products company reported $6.35 EPS for the quarter, beating analysts’ consensus estimates of $4.36 by $1.99. Zebra Technologies had a net margin of 9.22% and a return on equity of 22.29%. The firm had revenue of $1.56 billion during the quarter, compared to analysts’ expectations of $1.50 billion. During the same quarter last year, the company posted $3.61 earnings per share. The company’s revenue for the quarter was up 20.4% compared to the same quarter last year. Zebra Technologies has set its Q3 2026 guidance at 4.700-4.900 EPS and its FY 2026 guidance at 20.750-21.250 EPS. On average, research analysts forecast that Zebra Technologies will post 17.22 earnings per share for the current fiscal year.

About Zebra Technologies

Zebra Technologies Corporation is a global technology company specializing in marking, tracking and computer printing solutions. The company produces a wide range of hardware and software products designed to enable real-time visibility of assets, inventory and personnel across diverse industries. Its offerings help businesses automate data capture and streamline operations in environments such as retail, healthcare, manufacturing, transportation and logistics.

The company’s product portfolio includes barcode and RFID printers, mobile computing devices, barcode scanners, RFID readers and related supplies such as labels and tags.