Critical Review: ServiceNow (NYSE:NOW) & Thryv (NASDAQ:THRY)

Thryv (NASDAQ:THRY) and ServiceNow (NYSE:NOW) are both technology companies, but which is the better stock? We will compare the two companies based on the strength of their institutional ownership, risk, valuation, profitability, earnings, analyst recommendations and dividends.

Risk and Volatility

Thryv has a beta of 0.84, suggesting that its share price is 16% less volatile than the S&P 500. Comparatively, ServiceNow has a beta of 0.97, suggesting that its share price is 3% less volatile than the S&P 500.

Insider & Institutional Ownership

96.4% of Thryv shares are held by institutional investors. Comparatively, 87.2% of ServiceNow shares are held by institutional investors. 10.5% of Thryv shares are held by company insiders. Comparatively, 0.3% of ServiceNow shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Profitability

This table compares Thryv and ServiceNow’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Thryv	-2.27%	-7.36%	-2.36%
ServiceNow	11.34%	16.45%	7.68%

Analyst Ratings

This is a breakdown of recent ratings and recommmendations for Thryv and ServiceNow, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Thryv	1	4	2	0	2.14
ServiceNow	2	3	36	1	2.86

Thryv presently has a consensus price target of $8.50, suggesting a potential upside of 308.65%. ServiceNow has a consensus price target of $144.24, suggesting a potential upside of 2.08%. Given Thryv’s higher probable upside, research analysts plainly believe Thryv is more favorable than ServiceNow.

Earnings and Valuation

This table compares Thryv and ServiceNow”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Thryv	$785.02 million	0.12	$310,000.00	($0.37)	-5.62
ServiceNow	$13.28 billion	11.00	$1.75 billion	$1.60	88.32

ServiceNow has higher revenue and earnings than Thryv. Thryv is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.

Summary

ServiceNow beats Thryv on 12 of the 15 factors compared between the two stocks.

About Thryv

Thryv Holdings, Inc. provides digital marketing solutions and cloud-based tools to the small-to-medium sized businesses in the United States. It operates through four segments: Thryv U.S. Marketing Services, Thryv U.S. SaaS, Thryv International Marketing Services, and Thryv International SaaS. The company provides print yellow pages, internet yellow pages, and search engine marketing; and other digital media solutions, such as online display and social advertising, online presence and video, and search engine optimization tools. It also offers command center that enables SMBs to centralize all their communication through a modular, expandable, and customizable platform; and business center, a SMB end-to-end customer experience platform, which offers customer relationship management, appointment scheduling, estimate and invoice creation, payments, document management, social media content, and online review management. In addition, the company provides marketing center, a marketing and advertising platform for AutoID, enhanced online presence, omni-channel paid campaigns, and marketing tools; Thryv Add-ons provides AI-assisted website development, SEO tools, google business profile optimization, and Hub by Thryv; and ThryvPay, a payment solution that allows users to get paid via credit card and ACH. The company was formerly known as Dex Media Holdings, Inc. Thryv Holdings, Inc. was incorporated in 2012 and is headquartered in DFW Airport, Texas.

About ServiceNow

ServiceNow, Inc. provides end to-end intelligent workflow automation platform solutions for digital businesses in the North America, Europe, the Middle East and Africa, Asia Pacific, and internationally. The company operates the Now platform for end-to-end digital transformation, artificial intelligence, machine learning, robotic process automation, process mining, performance analytics, and collaboration and development tools. It also provides asset management, cloud observability, integrated risk management; information technology (IT) service management applications; IT service management product suite for enterprise's employees, customers, and partners; strategic portfolio management product suite; IT operations management product that connects a customer's physical and cloud-based IT infrastructure; IT asset management; and security operations that connects with internal and third party. In addition, the company offers integrated risk management product to manage risk and resilience; environmental, social and governance management product; human resources, legal, and workplace service delivery products; customer service management product; and field service management applications. Further, the company provides app engine product; automation engine; platform privacy and security product; and source-to-pay operations. It serves to government, financial services, healthcare, telecommunications, manufacturing, IT services, technology, oil and gas, education, and consumer products through service providers and resale partners. The company was formerly known as Service-now.com and changed its name to ServiceNow, Inc. in May 2012. ServiceNow, Inc. was founded in 2004 and is headquartered in Santa Clara, California.