OneAscent Family Office LLC Purchases 1,731 Shares of Alphabet Inc. $GOOGL

OneAscent Family Office LLC raised its position in Alphabet Inc. (NASDAQ:GOOGL) by 21.0% in the second quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission. The fund owned 9,960 shares of the information services provider’s stock after buying an additional 1,731 shares during the quarter. Alphabet makes up approximately 1.8% of OneAscent Family Office LLC’s portfolio, making the stock its 10th biggest position. OneAscent Family Office LLC’s holdings in Alphabet were worth $3,559,000 at the end of the most recent quarter.

Several other large investors have also modified their holdings of GOOGL. Norges Bank purchased a new stake in Alphabet in the 4th quarter valued at $30,534,239,000. Cardano Risk Management B.V. boosted its stake in Alphabet by 855.3% during the 4th quarter. Cardano Risk Management B.V. now owns 14,525,280 shares of the information services provider’s stock worth $4,546,413,000 after purchasing an additional 13,004,828 shares during the period. Vanguard Group Inc. grew its position in Alphabet by 2.4% during the 4th quarter. Vanguard Group Inc. now owns 528,969,322 shares of the information services provider’s stock worth $165,567,398,000 after purchasing an additional 12,531,695 shares during the last quarter. Capital World Investors grew its position in Alphabet by 28.0% during the 3rd quarter. Capital World Investors now owns 53,107,572 shares of the information services provider’s stock worth $12,910,542,000 after purchasing an additional 11,605,785 shares during the last quarter. Finally, Diamant Asset Management Inc. increased its stake in Alphabet by 28,950.0% in the first quarter. Diamant Asset Management Inc. now owns 9,291,926 shares of the information services provider’s stock valued at $2,671,986,000 after purchasing an additional 9,259,940 shares during the period. 40.03% of the stock is owned by institutional investors and hedge funds.

Key Alphabet News

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Google Cloud revenue growth and expanding margins continue to support Alphabet’s AI investment strategy. Supporters argue that cloud growth—reportedly up 82% year over year—could eventually justify the company’s much higher spending. Google Cloud growth article
• Positive Sentiment: A federal judge rejected a forced breakup of Google’s ad-tech business, limiting the immediate structural risk to Alphabet. The company will instead face behavioral remedies, although the ad-network business recently contracted. Google ad-business ruling
• Positive Sentiment: New AI features in Gmail, Docs and Keep, along with continued Gemini development, could improve user engagement and strengthen Alphabet’s competitive position in generative AI. Rosenblatt also reaffirmed a buy rating with a $410 price target. Google AI product launch
• Neutral Sentiment: Alphabet will pay a quarterly dividend of $0.22 per share on September 14 to shareholders of record on September 4, providing a modest income component but unlikely to materially change the investment case. Alphabet dividend article
• Negative Sentiment: Alphabet raised 2026 capital-spending guidance to approximately $195 billion–$205 billion. Second-quarter free cash flow turned negative as capital expenditures reached $44.9 billion, raising concerns that AI infrastructure spending may take years to generate adequate returns. Alphabet cloud margins and AI spending
• Negative Sentiment: Investors are also concerned about execution: Gemini 3.5 Pro reportedly remained delayed, while the company faces multiple securities-fraud investigations and continued scrutiny over its ad-tech practices. These issues add legal and competitive risk to an already expensive AI buildout. Gemini delay article

Alphabet Stock Down 1.2%

Shares of NASDAQ:GOOGL opened at $338.46 on Friday. The company has a market cap of $4.14 trillion, a price-to-earnings ratio of 17.00, a PEG ratio of 0.99 and a beta of 1.22. The firm’s 50-day simple moving average is $349.02 and its 200-day simple moving average is $342.61. The company has a quick ratio of 2.64, a current ratio of 2.72 and a debt-to-equity ratio of 0.16. Alphabet Inc. has a fifty-two week low of $231.90 and a fifty-two week high of $408.61.

Alphabet (NASDAQ:GOOGL) last issued its quarterly earnings results on Wednesday, July 22nd. The information services provider reported $9.11 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $2.89 by $6.22. The business had revenue of $119.80 billion for the quarter, compared to analyst estimates of $117.07 billion. Alphabet had a net margin of 54.77% and a return on equity of 51.32%. As a group, equities research analysts predict that Alphabet Inc. will post 20.5 earnings per share for the current year.

Alphabet Announces Dividend

The firm also recently disclosed a quarterly dividend, which will be paid on Monday, September 14th. Shareholders of record on Monday, September 7th will be issued a $0.22 dividend. This represents a $0.88 dividend on an annualized basis and a yield of 0.3%. The ex-dividend date of this dividend is Friday, September 4th. Alphabet’s payout ratio is currently 4.42%.

Wall Street Analysts Forecast Growth

A number of equities research analysts have recently commented on GOOGL shares. Royal Bank Of Canada reaffirmed an “outperform” rating and issued a $425.00 target price on shares of Alphabet in a report on Thursday, July 23rd. Weiss Ratings reissued a “buy (b)” rating on shares of Alphabet in a report on Friday, July 17th. Barclays restated an “overweight” rating and issued a $425.00 price target (up from $405.00) on shares of Alphabet in a research report on Thursday, July 23rd. Jefferies Financial Group reaffirmed a “buy” rating on shares of Alphabet in a research note on Monday, June 22nd. Finally, DA Davidson set a $350.00 price objective on Alphabet and gave the stock a “neutral” rating in a research report on Thursday, July 23rd. Five investment analysts have rated the stock with a Strong Buy rating, forty-five have given a Buy rating and four have given a Hold rating to the company. According to MarketBeat.com, the stock currently has an average rating of “Buy” and a consensus price target of $420.19.

Insiders Place Their Bets

In other news, Director John L. Hennessy sold 1,050 shares of the firm’s stock in a transaction that occurred on Monday, June 15th. The stock was sold at an average price of $368.63, for a total value of $387,061.50. Following the completion of the sale, the director directly owned 1,481 shares of the company’s stock, valued at $545,941.03. This trade represents a 41.49% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available through this hyperlink. Also, insider John Walker sold 8,998 shares of Alphabet stock in a transaction that occurred on Monday, June 29th. The shares were sold at an average price of $349.29, for a total value of $3,142,911.42. Following the completion of the sale, the insider owned 75,290 shares in the company, valued at approximately $26,298,044.10. This trade represents a 10.68% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Over the last 90 days, insiders have sold 451,925 shares of company stock worth $12,371,544. Company insiders own 11.61% of the company’s stock.

Alphabet Company Profile

Alphabet Inc is the holding company created in 2015 to organize Google and a portfolio of businesses developing technologies beyond Google’s core internet services. Its principal operations are led by Google, which builds and operates consumer-facing products such as Google Search, YouTube, Android, Chrome, Gmail, Google Maps and Google Workspace, as well as advertising platforms (Google Ads and AdSense) that historically generate the majority of its revenue. Google also develops consumer hardware (Pixel phones, Nest smart-home devices, Chromecast) and developer and distribution platforms such as Google Play.

Beyond Google’s consumer and advertising businesses, Alphabet invests in enterprise and infrastructure offerings through Google Cloud, which provides cloud computing, data analytics and productivity services to businesses and institutions.