Wix.com (NASDAQ:WIX) Trading Down 5.1% After Insider Selling

Wix.com Ltd. (NASDAQ:WIX)’s stock price was down 5.1% during mid-day trading on Thursday after an insider sold shares in the company. The stock traded as low as $82.81 and last traded at $82.29. 495,169 shares traded hands during mid-day trading, a decline of 77% from the average session volume of 2,176,185 shares. The stock had previously closed at $86.69.

Specifically, insider Shelly B. Meyer sold 479 shares of the stock in a transaction on Tuesday, September 1st. The stock was sold at an average price of $95.00, for a total transaction of $45,505.00. Following the transaction, the insider owned 183,010 shares of the company’s stock, valued at approximately $17,385,950. This represents a 0.26% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this link. Also, Director Ron Gutler sold 5,718 shares of the stock in a transaction that occurred on Thursday, August 27th. The shares were sold at an average price of $85.42, for a total transaction of $488,431.56. Following the transaction, the director owned 15,631 shares in the company, valued at approximately $1,335,200.02. This represents a 26.78% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Wall Street Analysts Forecast Growth

Several research firms have recently commented on WIX. Morgan Stanley cut Wix.com from an “overweight” rating to an “equal weight” rating and decreased their price objective for the stock from $112.00 to $60.00 in a research note on Tuesday, July 21st. Scotiabank reiterated an “outperform” rating on shares of Wix.com in a research note on Tuesday, June 9th. Wedbush increased their price target on shares of Wix.com from $55.00 to $80.00 and gave the company a “neutral” rating in a research report on Thursday, August 20th. JPMorgan Chase & Co. lowered their price target on shares of Wix.com from $86.00 to $62.00 and set an “underweight” rating on the stock in a report on Thursday, June 18th. Finally, Weiss Ratings reaffirmed a “sell (d)” rating on shares of Wix.com in a research report on Wednesday, August 26th. Eleven investment analysts have rated the stock with a Buy rating, ten have assigned a Hold rating and two have issued a Sell rating to the stock. According to data from MarketBeat.com, the company has an average rating of “Hold” and a consensus price target of $90.57.

Key Headlines Impacting Wix.com

Here are the key news stories impacting Wix.com this week:

• Positive Sentiment: Several Wix executives and insiders purchased shares at an average price of $59.89, including CEO Avishai Abrahami, President Nir Zohar, CFO Lior Shemesh, CMO Omer Shai and Yaniv Even-Haim. The combined purchases totaled roughly $128,000 and may signal that management views the recent valuation as attractive, although the transactions were small relative to their existing holdings. Wix insider purchases
• Positive Sentiment: Wix’s Harmony AI capabilities are being brought to Google Gemini, supporting the company’s effort to remain relevant as AI reshapes website creation and software development. Wix stock also reportedly surged about 60% in August as investors began to view the company as a potential AI comeback story. Wix Harmony and Gemini
• Neutral Sentiment: Recent coverage cited Wix’s long-term website-building opportunity and AI-assisted development transition, but offered no new earnings guidance or material financial update. Wix’s latest reported quarter beat estimates, with revenue up 14.9% year over year, though the company remained unprofitable on a GAAP basis. Baron Capital Wix commentary
• Negative Sentiment: Multiple law firms announced or promoted securities class actions against Wix and certain officers. Investors who purchased shares during the February 19, 2025–May 12, 2026 class period face a September 22, 2026 lead-plaintiff deadline. The repeated announcements increase legal, reputational and potential financial uncertainty for WIX. Wix class action filing
• Negative Sentiment: The investor complaints and analyst concerns center on Wix’s AI transition, Base44-related costs, product capabilities and possible customer migration to competing AI tools. These issues have prompted rating or price-target reductions from some analysts, offsetting bullish views from other firms. Wix shareholder alert

Wix.com Trading Down 5.1%

The company has a 50-day moving average of $62.41 and a 200-day moving average of $66.69. The company has a market capitalization of $4.80 billion, a price-to-earnings ratio of -23.27, a price-to-earnings-growth ratio of 42.00 and a beta of 1.02.

Wix.com (NASDAQ:WIX) last issued its quarterly earnings results on Tuesday, August 4th. The information services provider reported $1.39 earnings per share for the quarter, topping the consensus estimate of $1.13 by $0.26. Wix.com had a negative return on equity of 1.61% and a negative net margin of 8.19%.The business had revenue of $563.06 million during the quarter, compared to the consensus estimate of $552.56 million. During the same quarter last year, the company earned $2.28 earnings per share. The company’s quarterly revenue was up 14.9% on a year-over-year basis. On average, research analysts expect that Wix.com Ltd. will post 0.24 EPS for the current year.

Institutional Inflows and Outflows

Hedge funds have recently bought and sold shares of the stock. Principal Financial Group Inc. raised its stake in Wix.com by 47.4% in the 4th quarter. Principal Financial Group Inc. now owns 1,397,962 shares of the information services provider’s stock worth $145,238,000 after acquiring an additional 449,699 shares during the last quarter. Harel Insurance Investments & Financial Services Ltd. boosted its position in Wix.com by 216.4% in the 4th quarter. Harel Insurance Investments & Financial Services Ltd. now owns 52,837 shares of the information services provider’s stock worth $5,489,000 after purchasing an additional 36,140 shares in the last quarter. Empowered Funds LLC acquired a new stake in Wix.com during the first quarter valued at $2,381,000. Temasek Holdings Private Ltd boosted its position in Wix.com by 82.4% during the fourth quarter. Temasek Holdings Private Ltd now owns 756,866 shares of the information services provider’s stock worth $78,631,000 after purchasing an additional 341,869 shares in the last quarter. Finally, Renaissance Technologies LLC increased its holdings in Wix.com by 52.1% in the 1st quarter. Renaissance Technologies LLC now owns 576,049 shares of the information services provider’s stock worth $51,885,000 after acquiring an additional 197,200 shares in the last quarter. Institutional investors and hedge funds own 81.52% of the company’s stock.

Wix.com Company Profile

Wix.com Ltd. operates a cloud-based platform that enables individuals and businesses to create, manage and develop professional web presences through an intuitive drag-and-drop interface. The company’s software-as-a-service model provides hosting, customizable templates and a range of design tools, eliminating the need for coding expertise. Users can choose from a variety of premium plans to access custom domains, enhanced storage, and advanced performance features tailored to personal projects, small businesses and online storefronts.

Beyond its core website builder, Wix offers a suite of complementary services designed to support digital growth and marketing.