Draper Asset Management LLC Takes Position in Ulta Beauty Inc. $ULTA

Draper Asset Management LLC purchased a new position in Ulta Beauty Inc. (NASDAQ:ULTA) during the second quarter, HoldingsChannel reports. The firm purchased 10,579 shares of the specialty retailer’s stock, valued at approximately $4,771,000. Ulta Beauty accounts for about 2.4% of Draper Asset Management LLC’s investment portfolio, making the stock its 9th largest position.

Other institutional investors also recently added to or reduced their stakes in the company. Optimize Financial Inc lifted its holdings in Ulta Beauty by 1.4% during the 4th quarter. Optimize Financial Inc now owns 1,176 shares of the specialty retailer’s stock valued at $711,000 after buying an additional 16 shares in the last quarter. Root Financial Partners LLC grew its stake in Ulta Beauty by 12.1% in the 1st quarter. Root Financial Partners LLC now owns 167 shares of the specialty retailer’s stock worth $87,000 after acquiring an additional 18 shares in the last quarter. Roberts Glore & Co. Inc. IL grew its stake in Ulta Beauty by 5.3% in the 4th quarter. Roberts Glore & Co. Inc. IL now owns 394 shares of the specialty retailer’s stock worth $238,000 after acquiring an additional 20 shares in the last quarter. Allworth Financial LP increased its position in shares of Ulta Beauty by 3.9% during the fourth quarter. Allworth Financial LP now owns 555 shares of the specialty retailer’s stock worth $336,000 after acquiring an additional 21 shares during the period. Finally, Wedbush Securities Inc. increased its position in shares of Ulta Beauty by 0.3% during the fourth quarter. Wedbush Securities Inc. now owns 6,455 shares of the specialty retailer’s stock worth $3,905,000 after acquiring an additional 21 shares during the period. Hedge funds and other institutional investors own 90.39% of the company’s stock.

Analysts Set New Price Targets

A number of analysts recently issued reports on the company. Weiss Ratings reiterated a “hold (c)” rating on shares of Ulta Beauty in a report on Monday. Deutsche Bank Aktiengesellschaft raised their price objective on Ulta Beauty from $692.00 to $695.00 and gave the stock a “buy” rating in a report on Tuesday, August 25th. William Blair reaffirmed a “market perform” rating on shares of Ulta Beauty in a research report on Friday, August 21st. B. Riley Financial lowered their target price on Ulta Beauty from $600.00 to $500.00 and set a “neutral” rating for the company in a report on Wednesday, June 3rd. Finally, Jefferies Financial Group reissued a “buy” rating and set a $650.00 price target on shares of Ulta Beauty in a research report on Friday, August 28th. One investment analyst has rated the stock with a Strong Buy rating, nineteen have issued a Buy rating, six have issued a Hold rating and one has given a Sell rating to the company’s stock. According to data from MarketBeat, the company presently has a consensus rating of “Moderate Buy” and a consensus price target of $626.59.

Ulta Beauty Stock Performance

NASDAQ ULTA opened at $551.74 on Thursday. The company has a market cap of $23.59 billion, a PE ratio of 20.11, a P/E/G ratio of 1.63 and a beta of 0.85. The firm’s 50 day moving average price is $502.18 and its 200-day moving average price is $530.82. Ulta Beauty Inc. has a 52-week low of $443.60 and a 52-week high of $714.97.

Ulta Beauty (NASDAQ:ULTA) last posted its earnings results on Thursday, August 27th. The specialty retailer reported $6.55 earnings per share for the quarter, topping analysts’ consensus estimates of $6.22 by $0.33. The company had revenue of $3.04 billion during the quarter, compared to analyst estimates of $2.99 billion. Ulta Beauty had a return on equity of 45.40% and a net margin of 9.34%.Ulta Beauty’s revenue was up 8.9% on a year-over-year basis. During the same quarter in the prior year, the business earned $5.78 earnings per share. Ulta Beauty has set its FY 2026 guidance at 28.700-29.000 EPS. On average, analysts forecast that Ulta Beauty Inc. will post 28.93 earnings per share for the current fiscal year.

Ulta Beauty News Summary

Here are the key news stories impacting Ulta Beauty this week:

• Positive Sentiment: An analyst upgrade helped support the stock, with shares reportedly trading higher as investors reassessed Ulta Beauty’s earnings outlook and growth prospects. Ulta Beauty Trading Up After Analyst Upgrade
• Positive Sentiment: Ulta’s latest results exceeded expectations: quarterly earnings were $6.55 per share versus a $6.22 consensus estimate, while revenue reached $3.04 billion versus expectations of $2.99 billion. Management also raised full-year fiscal 2026 earnings guidance to $28.70-$29.00 per share, with continued strength in prestige hair care. Ulta Beauty Earnings Beat Keeps Valuation In Focus
• Positive Sentiment: Ulta announced the eight brands selected for its 2026 MUSE Accelerator, expanding its pipeline of emerging haircare, skincare, fragrance, cosmetics and body-care products. The program could support future assortment growth and brand partnerships. Ulta Beauty Announces 2026 MUSE Accelerator Cohort

Insider Activity at Ulta Beauty

In related news, Director George R. Mrkonic, Jr. sold 383 shares of the company’s stock in a transaction on Monday, June 15th. The stock was sold at an average price of $475.84, for a total transaction of $182,246.72. Following the completion of the sale, the director directly owned 2,404 shares in the company, valued at $1,143,919.36. This represents a 13.74% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available through this link. Insiders own 0.20% of the company’s stock.

Ulta Beauty Profile

Ulta Beauty, Inc (NASDAQ: ULTA) is a U.S.-based specialty retailer and beauty services provider focused on cosmetics, fragrance, skin care, hair care, bath and body, and beauty tools. The company operates a dual-format business that combines brick-and-mortar retail stores with an e-commerce platform, offering a broad assortment of national, prestige and mass-market brands alongside its own private-label products. In many locations Ulta also provides full-service salon treatments, positioning the company as a one-stop destination for product discovery and in-store services.

The retailer’s product mix spans color cosmetics, haircare and styling products, skin and body care, fragrance, and accessories, catering to a wide range of consumer preferences and price points.