Insider Buying: Wix.com (NASDAQ:WIX) CMO Purchases 490 Shares

Wix.com Ltd. (NASDAQ:WIX) CMO Omer Shai acquired 490 shares of the company’s stock in a transaction dated Monday, August 31st. The shares were bought at an average cost of $59.89 per share, with a total value of $29,346.10. Following the completion of the acquisition, the chief marketing officer directly owned 515,879 shares in the company, valued at $30,895,993.31. The trade was a 0.10% increase in their position. The transaction was disclosed in a filing with the SEC, which can be accessed through this link.

Wix.com Price Performance

NASDAQ WIX traded up $0.48 during trading hours on Wednesday, reaching $88.86. 318,654 shares of the stock traded hands, compared to its average volume of 2,171,313. The stock has a 50 day simple moving average of $61.53 and a two-hundred day simple moving average of $66.58. Wix.com Ltd. has a 1 year low of $40.16 and a 1 year high of $190.93. The company has a market cap of $5.18 billion, a price-to-earnings ratio of -25.10, a price-to-earnings-growth ratio of 41.95 and a beta of 1.02.

Wix.com (NASDAQ:WIX) last announced its quarterly earnings data on Tuesday, August 4th. The information services provider reported $1.39 EPS for the quarter, beating the consensus estimate of $1.13 by $0.26. The firm had revenue of $563.06 million for the quarter, compared to analyst estimates of $552.56 million. Wix.com had a negative return on equity of 1.61% and a negative net margin of 8.19%.The company’s revenue was up 14.9% on a year-over-year basis. During the same period in the prior year, the company earned $2.28 EPS. On average, sell-side analysts forecast that Wix.com Ltd. will post 0.24 EPS for the current fiscal year.

Analyst Upgrades and Downgrades

WIX has been the subject of several analyst reports. Scotiabank restated an “outperform” rating on shares of Wix.com in a research report on Tuesday, June 9th. Oppenheimer cut their target price on shares of Wix.com from $115.00 to $85.00 and set an “outperform” rating on the stock in a report on Thursday, May 14th. Raymond James Financial lowered shares of Wix.com from a “strong-buy” rating to an “outperform” rating and cut their price target for the stock from $75.00 to $70.00 in a report on Thursday, July 30th. JPMorgan Chase & Co. lowered their price objective on shares of Wix.com from $86.00 to $62.00 and set an “underweight” rating for the company in a research note on Thursday, June 18th. Finally, Weiss Ratings reiterated a “sell (d)” rating on shares of Wix.com in a report on Wednesday, August 26th. Eleven equities research analysts have rated the stock with a Buy rating, ten have given a Hold rating and two have issued a Sell rating to the company. According to MarketBeat, the company currently has an average rating of “Hold” and an average price target of $90.57.

More Wix.com News

Here are the key news stories impacting Wix.com this week:

• Positive Sentiment: AI partnership offers a competitive counterpoint. A report says Wix is bringing “Harmony” to Google Gemini, potentially giving users more integrated AI-powered website creation tools. The development may help Wix compete in the emerging “vibe coding” market and reduce concerns that AI will disrupt its core business. However, the article questions whether the opportunity is already reflected in the stock’s valuation. Wix.com Brings Harmony to Gemini
• Neutral Sentiment: Class-action deadline remains September 22. Several law firms reminded investors who purchased WIX securities between February 19, 2025, and May 12, 2026, of the deadline to seek lead-plaintiff status. These notices largely repeat existing information rather than announce a new ruling, but they keep litigation risk in focus. Kaplan Fox Wix Investor Deadline Notice
• Negative Sentiment: Securities litigation adds overhang. A class action has been filed against Wix and certain officers, alleging that the company overstated the competitiveness of its AI products, AI demand, product innovation and Base44 momentum while understating business risks. The case follows a reported 27% decline after Wix’s first-quarter 2026 results. The allegations have not been proven. Pomerantz Wix Class Action Filing
• Negative Sentiment: Director reduces holdings. Director Ron Gutler sold 5,718 shares for approximately $488,000, cutting his direct position by about 27%. The transaction occurred under a pre-arranged Rule 10b5-1 plan, which limits its significance, but the absence of reported insider purchases may still weigh on sentiment. Wix Director SEC Form 4 Filing

Institutional Inflows and Outflows

Several institutional investors have recently modified their holdings of WIX. Senvest Management LLC lifted its holdings in shares of Wix.com by 24.8% during the first quarter. Senvest Management LLC now owns 3,754,680 shares of the information services provider’s stock valued at $338,184,000 after purchasing an additional 746,200 shares during the last quarter. Hsbc Holdings PLC boosted its position in shares of Wix.com by 11,894.0% during the first quarter. Hsbc Holdings PLC now owns 3,529,474 shares of the information services provider’s stock valued at $318,676,000 after buying an additional 3,500,047 shares during the last quarter. Wellington Management Group LLP boosted its holdings in shares of Wix.com by 90.4% during the 3rd quarter. Wellington Management Group LLP now owns 3,390,589 shares of the information services provider’s stock valued at $602,270,000 after acquiring an additional 1,609,989 shares during the last quarter. Ameriprise Financial Inc. grew its position in Wix.com by 879.0% in the 2nd quarter. Ameriprise Financial Inc. now owns 2,031,591 shares of the information services provider’s stock worth $321,926,000 after purchasing an additional 1,824,070 shares during the period. Finally, California State Teachers Retirement System grew its holdings in shares of Wix.com by 2,918.9% in the second quarter. California State Teachers Retirement System now owns 1,788,485 shares of the information services provider’s stock worth $81,144,000 after acquiring an additional 1,729,242 shares during the period. 81.52% of the stock is currently owned by institutional investors.

About Wix.com

Wix.com Ltd. operates a cloud-based platform that enables individuals and businesses to create, manage and develop professional web presences through an intuitive drag-and-drop interface. The company’s software-as-a-service model provides hosting, customizable templates and a range of design tools, eliminating the need for coding expertise. Users can choose from a variety of premium plans to access custom domains, enhanced storage, and advanced performance features tailored to personal projects, small businesses and online storefronts.

Beyond its core website builder, Wix offers a suite of complementary services designed to support digital growth and marketing.