Headlands Technologies LLC Boosts Stock Position in Planet Fitness, Inc. $PLNT

Headlands Technologies LLC boosted its stake in shares of Planet Fitness, Inc. (NYSE:PLNT) by 446.7% in the second quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The institutional investor owned 15,937 shares of the company’s stock after buying an additional 13,022 shares during the period. Headlands Technologies LLC’s holdings in Planet Fitness were worth $831,000 at the end of the most recent reporting period.

Other large investors have also added to or reduced their stakes in the company. Versant Capital Management Inc grew its stake in shares of Planet Fitness by 285.9% in the second quarter. Versant Capital Management Inc now owns 494 shares of the company’s stock worth $26,000 after acquiring an additional 366 shares during the last quarter. Clearstead Advisors LLC raised its position in shares of Planet Fitness by 135.9% in the 4th quarter. Clearstead Advisors LLC now owns 335 shares of the company’s stock worth $36,000 after purchasing an additional 193 shares during the last quarter. EverSource Wealth Advisors LLC raised its position in shares of Planet Fitness by 184.5% in the 2nd quarter. EverSource Wealth Advisors LLC now owns 330 shares of the company’s stock worth $36,000 after purchasing an additional 214 shares during the last quarter. Los Angeles Capital Management LLC purchased a new position in shares of Planet Fitness in the 4th quarter worth about $41,000. Finally, Danske Bank A S bought a new position in Planet Fitness in the 3rd quarter worth about $52,000. Hedge funds and other institutional investors own 95.53% of the company’s stock.

Planet Fitness Stock Down 2.2%

PLNT opened at $50.44 on Wednesday. The firm has a 50 day moving average price of $52.75 and a 200-day moving average price of $61.99. Planet Fitness, Inc. has a twelve month low of $37.03 and a twelve month high of $114.26. The stock has a market capitalization of $3.81 billion, a price-to-earnings ratio of 17.10, a PEG ratio of 1.11 and a beta of 1.01.

Planet Fitness (NYSE:PLNT) last issued its earnings results on Thursday, August 6th. The company reported $0.88 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.85 by $0.03. The company had revenue of $365.22 million for the quarter, compared to analysts’ expectations of $356.21 million. Planet Fitness had a net margin of 16.88% and a negative return on equity of 59.46%. The firm’s quarterly revenue was up 7.1% on a year-over-year basis. During the same quarter last year, the company posted $0.86 earnings per share. Planet Fitness has set its FY 2026 guidance at 3.254-3.254 EPS. As a group, analysts expect that Planet Fitness, Inc. will post 3.21 earnings per share for the current year.

Analysts Set New Price Targets

A number of research firms have weighed in on PLNT. KGI Securities lowered shares of Planet Fitness to a “neutral” rating and set a $50.50 price objective for the company. in a research note on Friday, May 8th. Deutsche Bank Aktiengesellschaft reiterated a “hold” rating and set a $55.00 price target on shares of Planet Fitness in a report on Wednesday, July 22nd. Guggenheim reduced their price target on shares of Planet Fitness from $126.00 to $95.00 and set a “buy” rating for the company in a research report on Friday, May 8th. Bank of America restated a “neutral” rating and issued a $59.00 price objective (down from $110.00) on shares of Planet Fitness in a report on Friday, May 8th. Finally, Robert W. Baird set a $72.00 target price on Planet Fitness in a research note on Friday, August 7th. One equities research analyst has rated the stock with a Strong Buy rating, eleven have assigned a Buy rating, nine have assigned a Hold rating and one has given a Sell rating to the company’s stock. Based on data from MarketBeat.com, the stock has a consensus rating of “Moderate Buy” and an average price target of $70.24.

Planet Fitness News Summary

Here are the key news stories impacting Planet Fitness this week:

• Positive Sentiment: Planet Fitness exceeded second-quarter expectations, reporting $0.88 in earnings per share versus the $0.85 consensus estimate and revenue of $365.2 million versus expectations of $356.2 million. Revenue increased 7.1% year over year, providing some support for the company’s financial outlook.
• Neutral Sentiment: Management is reducing Classic Membership pricing and refocusing advertising toward casual gym users and beginners in an effort to revive subscriber growth. These initiatives could improve traffic and net joins, but they may also pressure near-term pricing and margins. An analyst review described the shares as a “Hold” after the company’s second-quarter beat. Planet Fitness: Membership Growth Is Muted
• Negative Sentiment: Recent analysis highlighted same-club sales growth of only 1.7% year over year and characterized the deterioration in same-club sales as a major warning sign. Sluggish membership growth raises concerns about the company’s ability to sustain its 2026 earnings guidance and improve valuation sentiment. Planet Fitness: Same Club Sales Decay Is A Major Red Flag
• Negative Sentiment: Multiple law firms, including Rosen, Pomerantz, Glancy Prongay Wolke & Rotter, Portnoy, Kaplan Fox, and Faruqi & Faruqi, are promoting a securities class action covering investors who purchased PLNT securities from November 6, 2025, through May 6, 2026. The lead-plaintiff deadline is September 14, 2026. The complaints allege that Planet Fitness failed to disclose problems involving national marketing, membership pricing, net joins, Black Card rollout assumptions, and 2026 guidance. The allegations have not been proven, but the litigation publicity adds legal and reputational risk and may weigh on the stock. Rosen Planet Fitness Securities Class Action Notice

Insider Buying and Selling

In other news, Director Stephen Spinelli, Jr. bought 10,000 shares of the stock in a transaction on Monday, August 10th. The shares were bought at an average price of $49.28 per share, with a total value of $492,800.00. Following the completion of the acquisition, the director owned 45,516 shares in the company, valued at $2,243,028.48. The trade was a 28.16% increase in their ownership of the stock. The acquisition was disclosed in a document filed with the SEC, which is accessible through this hyperlink. Company insiders own 0.90% of the company’s stock.

About Planet Fitness

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.