Nintendo (OTCMKTS:NTDOY – Get Free Report) and WH Smith (OTCMKTS:WHTPF – Get Free Report) are both consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their valuation, institutional ownership, dividends, risk, earnings, analyst recommendations and profitability.
Analyst Ratings
This is a summary of recent ratings for Nintendo and WH Smith, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Nintendo | 1 | 4 | 3 | 1 | 2.44 |
| WH Smith | 0 | 1 | 1 | 0 | 2.50 |
Earnings and Valuation
This table compares Nintendo and WH Smith”s top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Nintendo | $15.37 billion | 4.68 | $2.80 billion | $0.66 | 21.17 |
| WH Smith | N/A | N/A | N/A | $0.76 | 9.79 |
Nintendo has higher revenue and earnings than WH Smith. WH Smith is trading at a lower price-to-earnings ratio than Nintendo, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares Nintendo and WH Smith’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Nintendo | 21.00% | 16.11% | 12.47% |
| WH Smith | N/A | N/A | N/A |
Insider and Institutional Ownership
0.0% of Nintendo shares are held by institutional investors. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.
Summary
Nintendo beats WH Smith on 8 of the 10 factors compared between the two stocks.
About Nintendo
Nintendo Co., Ltd., together with its subsidiaries, develops, manufactures, and sells home entertainment products in Japan, the Americas, Europe, and internationally. It also offers video game platforms, playing cards, Karuta, and other products; and handheld and home console hardware systems and related software. The company was formerly known as Nintendo Playing Card Co., Ltd. and changed its name to Nintendo Co., Ltd. in 1963. Nintendo Co., Ltd. was founded in 1889 and is headquartered in Kyoto, Japan.
About WH Smith
WH Smith PLC operates as a retailer in the United Kingdom and internationally. It operates in two segments, Travel and High Street. The Travel segment offers news, books, and convenience for travelling customers. It operates stores in airports, hospitals, railway stations, and motorway service areas. The High Street segment sells stationery products, including greeting cards, general stationery, art and craft, and gifting products; news and impulse products, such as newspapers, magazines, confectionery, and drinks; and books. The company sells its products through digital channels, such as whsmith.co.uk, funkypigeon.com, cultpens.com and dottyaboutpaper.co.uk. The company was founded in 1792 and is based in Swindon, the United Kingdom.
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