William Paul Livek Buys 20,000 Shares of comScore (NASDAQ:SCOR) Stock

comScore, Inc. (NASDAQ:SCOR) Director William Paul Livek bought 20,000 shares of comScore stock in a transaction on Friday, August 28th. The shares were purchased at an average cost of $5.23 per share, with a total value of $104,600.00. Following the acquisition, the director directly owned 217,473 shares of the company’s stock, valued at approximately $1,137,383.79. The trade was a 10.13% increase in their ownership of the stock. The purchase was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this link.

comScore Price Performance

NASDAQ SCOR opened at $5.16 on Monday. The stock’s 50 day simple moving average is $6.79 and its 200-day simple moving average is $7.09. The company has a market cap of $78.33 million, a PE ratio of 1.26 and a beta of 1.10. comScore, Inc. has a 1-year low of $4.60 and a 1-year high of $10.18.

Institutional Investors Weigh In On comScore

Hedge funds and other institutional investors have recently bought and sold shares of the company. Citadel Advisors LLC acquired a new stake in shares of comScore during the 3rd quarter worth approximately $96,000. Susquehanna International Group LLP grew its holdings in shares of comScore by 15.3% during the 3rd quarter. Susquehanna International Group LLP now owns 39,064 shares of the company’s stock worth $341,000 after purchasing an additional 5,191 shares during the period. Beartown Capital Management LLC acquired a new stake in shares of comScore during the 4th quarter worth about $820,000. Westerly Capital Management LLC raised its holdings in comScore by 1.3% in the 2nd quarter. Westerly Capital Management LLC now owns 400,000 shares of the company’s stock valued at $1,928,000 after buying an additional 5,000 shares during the period. Finally, Cerberus Capital Management L.P. raised its holdings in comScore by 2,997.5% in the 4th quarter. Cerberus Capital Management L.P. now owns 3,396,479 shares of the company’s stock valued at $22,077,000 after buying an additional 3,286,825 shares during the period. 42.15% of the stock is currently owned by institutional investors and hedge funds.

Analyst Ratings Changes

Separately, Weiss Ratings reiterated a “sell (d-)” rating on shares of comScore in a research report on Wednesday, June 24th. One research analyst has rated the stock with a Buy rating and one has issued a Sell rating to the stock. Based on data from MarketBeat.com, the stock has a consensus rating of “Hold”.

About comScore

comScore, Inc is a global media measurement and analytics company that specializes in delivering insights into consumer behavior across digital, television and theatrical platforms. Founded in 1999 and headquartered in Reston, Virginia, comScore provides data-driven solutions designed to help media companies, advertisers and agencies understand audience engagement and optimize marketing strategies. The company’s analytics offerings enable clients to measure the reach and impact of online content, mobile applications, streaming video, and traditional broadcast media with a unified data view.

The company’s product suite includes Digital Analytix for website and app analytics, Media Metrix for audience measurement, Advertising Analytics for campaign performance tracking, Video Metrix for streaming and online video insights, and theatrical measurement services for box office analytics.