comScore, Inc. (NASDAQ:SCOR) Short Interest Up 79.3% in August

comScore, Inc. (NASDAQ:SCOR) was the recipient of a significant growth in short interest in August. As of August 14th, there was short interest totaling 19,137 shares, a growth of 79.3% from the July 30th total of 10,672 shares. Based on an average daily trading volume, of 24,096 shares, the short-interest ratio is currently 0.8 days. Currently, 0.1% of the shares of the stock are short sold.

Analyst Ratings Changes

Separately, Weiss Ratings reiterated a “sell (d-)” rating on shares of comScore in a research report on Wednesday, June 24th. One equities research analyst has rated the stock with a Buy rating and one has assigned a Sell rating to the stock. According to MarketBeat.com, the company has a consensus rating of “Hold”.

Insiders Place Their Bets

In other news, Director David Kline purchased 7,000 shares of the company’s stock in a transaction dated Thursday, August 20th. The stock was bought at an average cost of $5.29 per share, for a total transaction of $37,030.00. Following the purchase, the director owned 7,000 shares of the company’s stock, valued at approximately $37,030. The trade was a ∞ increase in their ownership of the stock. The purchase was disclosed in a filing with the Securities & Exchange Commission, which is available through the SEC website. Also, CEO Matthew F. Mclaughlin acquired 20,000 shares of the business’s stock in a transaction that occurred on Wednesday, August 26th. The shares were purchased at an average cost of $5.26 per share, for a total transaction of $105,200.00. Following the acquisition, the chief executive officer owned 165,739 shares in the company, valued at $871,787.14. This represents a 13.72% increase in their ownership of the stock. Additional details regarding this purchase are available in the official SEC disclosure. Insiders own 3.10% of the company’s stock.

Institutional Trading of comScore

A number of institutional investors and hedge funds have recently added to or reduced their stakes in SCOR. Westerly Capital Management LLC increased its stake in comScore by 1.3% in the second quarter. Westerly Capital Management LLC now owns 400,000 shares of the company’s stock valued at $1,928,000 after purchasing an additional 5,000 shares in the last quarter. Susquehanna International Group LLP boosted its position in shares of comScore by 15.3% during the 3rd quarter. Susquehanna International Group LLP now owns 39,064 shares of the company’s stock worth $341,000 after purchasing an additional 5,191 shares in the last quarter. Citadel Advisors LLC acquired a new stake in shares of comScore in the 3rd quarter valued at about $96,000. Beartown Capital Management LLC bought a new stake in comScore in the 4th quarter valued at about $820,000. Finally, Cerberus Capital Management L.P. increased its position in comScore by 2,997.5% in the 4th quarter. Cerberus Capital Management L.P. now owns 3,396,479 shares of the company’s stock valued at $22,077,000 after buying an additional 3,286,825 shares in the last quarter. Institutional investors and hedge funds own 42.15% of the company’s stock.

comScore Stock Performance

Shares of SCOR stock traded down $0.07 on Friday, hitting $5.16. The company had a trading volume of 123,892 shares, compared to its average volume of 33,963. comScore has a twelve month low of $4.60 and a twelve month high of $10.18. The firm has a market cap of $78.35 million, a P/E ratio of 1.26 and a beta of 1.10. The stock’s 50-day moving average is $6.79 and its two-hundred day moving average is $7.09.

About comScore

comScore, Inc is a global media measurement and analytics company that specializes in delivering insights into consumer behavior across digital, television and theatrical platforms. Founded in 1999 and headquartered in Reston, Virginia, comScore provides data-driven solutions designed to help media companies, advertisers and agencies understand audience engagement and optimize marketing strategies. The company’s analytics offerings enable clients to measure the reach and impact of online content, mobile applications, streaming video, and traditional broadcast media with a unified data view.

The company’s product suite includes Digital Analytix for website and app analytics, Media Metrix for audience measurement, Advertising Analytics for campaign performance tracking, Video Metrix for streaming and online video insights, and theatrical measurement services for box office analytics.