Reformation Inc. (NYSE:REF) Short Interest Update

Posted by Mark Dietrich on Aug 28th, 2026

Reformation Inc. (NYSE:REF – Get Free Report) was the target of a significant increase in short interest in August. As of August 14th, there was short interest totaling 879,261 shares, an increase of 147.4% from the July 30th total of 355,460 shares. Based on an average trading volume of 489,089 shares, the short-interest ratio is presently 1.8 days. Currently, 1.5% of the company’s stock are short sold.

Wall Street Analyst Weigh In

A number of research firms have issued reports on REF. Wall Street Zen upgraded shares of Reformation to a “hold” rating in a research note on Saturday, August 8th. Royal Bank Of Canada started coverage on shares of Reformation in a report on Monday. They set an “outperform” rating and a $18.00 price target on the stock. Telsey Advisory Group initiated coverage on shares of Reformation in a research note on Monday. They issued an “outperform” rating and a $20.00 price objective for the company. Citigroup assumed coverage on shares of Reformation in a report on Monday. They issued a “buy” rating and a $20.00 price objective for the company. Finally, BTIG Research began coverage on shares of Reformation in a research report on Monday. They set a “buy” rating and a $20.00 target price on the stock. Eight investment analysts have rated the stock with a Buy rating and two have issued a Hold rating to the company. According to MarketBeat.com, the stock presently has an average rating of “Moderate Buy” and an average target price of $19.25.

Get Our Latest Stock Report on REF

Insiders Place Their Bets

In other Reformation news, Director Yael Aflalo sold 1,204,029 shares of the company’s stock in a transaction dated Wednesday, July 29th. The stock was sold at an average price of $13.95, for a total value of $16,796,204.55. Following the transaction, the director directly owned 11,725,803 shares of the company’s stock, valued at $163,574,951.85. This represents a 9.31% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available at this hyperlink. Also, major shareholder Scsp Refo sold 2,987,199 shares of Reformation stock in a transaction dated Friday, July 31st. The shares were sold at an average price of $13.95, for a total value of $41,671,426.05. Following the sale, the insider owned 29,091,749 shares of the company’s stock, valued at approximately $405,829,898.55. This represents a 9.31% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing.