Wayfair (NYSE:W) Upgraded to Strong-Buy at Zacks Research

Zacks Research upgraded shares of Wayfair (NYSE:W) from a hold rating to a strong-buy rating in a report released on Tuesday morning,Zacks.com reports. Zacks Research also issued estimates for Wayfair’s Q3 2026 earnings at $0.17 EPS, Q4 2026 earnings at $0.43 EPS, FY2026 earnings at $0.72 EPS, Q1 2027 earnings at ($0.01) EPS, Q2 2027 earnings at $0.45 EPS, Q3 2027 earnings at $0.52 EPS, Q4 2027 earnings at $0.63 EPS, FY2027 earnings at $1.59 EPS, Q1 2028 earnings at $0.41 EPS, Q2 2028 earnings at $0.65 EPS and FY2028 earnings at $2.78 EPS.

W has been the topic of several other reports. BMO Capital Markets raised their target price on shares of Wayfair from $105.00 to $115.00 and gave the stock a “market perform” rating in a research report on Wednesday, August 5th. Jefferies Financial Group reaffirmed a “hold” rating and set a $108.00 price target on shares of Wayfair in a research report on Tuesday, August 4th. Evercore reaffirmed an “outperform” rating and set a $130.00 price target on shares of Wayfair in a research note on Wednesday, August 5th. Mizuho decreased their price target on shares of Wayfair from $110.00 to $90.00 and set an “outperform” rating on the stock in a report on Friday, May 8th. Finally, Citigroup boosted their price objective on shares of Wayfair from $95.00 to $133.00 and gave the company a “buy” rating in a research note on Thursday, August 13th. Three research analysts have rated the stock with a Strong Buy rating, eighteen have assigned a Buy rating, ten have assigned a Hold rating and one has given a Sell rating to the stock. According to MarketBeat, the company presently has a consensus rating of “Moderate Buy” and a consensus price target of $119.89.

Wayfair Trading Down 0.4%

NYSE W opened at $104.13 on Tuesday. The business’s 50-day moving average price is $94.88 and its 200 day moving average price is $81.58. Wayfair has a twelve month low of $55.60 and a twelve month high of $119.98. The company has a market capitalization of $13.74 billion, a PE ratio of -42.33, a price-to-earnings-growth ratio of 4.63 and a beta of 2.99.

Wayfair (NYSE:W) last posted its quarterly earnings results on Tuesday, August 4th. The company reported $0.95 EPS for the quarter, beating the consensus estimate of $0.90 by $0.05. Wayfair had a negative return on equity of 3.40% and a negative net margin of 2.49%.The company had revenue of $3.52 billion during the quarter, compared to analysts’ expectations of $3.47 billion. During the same quarter in the previous year, the business earned $0.87 EPS. The firm’s revenue was up 7.5% on a year-over-year basis. Equities analysts predict that Wayfair will post 0.75 EPS for the current year.

Insider Activity at Wayfair

In related news, Director Steven Conine sold 69,000 shares of the firm’s stock in a transaction that occurred on Wednesday, August 12th. The shares were sold at an average price of $103.36, for a total value of $7,131,840.00. Following the transaction, the director owned 360,073 shares in the company, valued at approximately $37,217,145.28. This trade represents a 16.08% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is accessible through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, insider Jon Blotner sold 5,925 shares of Wayfair stock in a transaction that occurred on Thursday, July 2nd. The shares were sold at an average price of $96.29, for a total transaction of $570,518.25. Following the transaction, the insider directly owned 117,344 shares in the company, valued at approximately $11,299,053.76. This trade represents a 4.81% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Over the last quarter, insiders have sold 143,925 shares of company stock worth $14,834,198. Company insiders own 18.44% of the company’s stock.

Hedge Funds Weigh In On Wayfair

Several hedge funds and other institutional investors have recently made changes to their positions in the business. North Dakota State Investment Board acquired a new stake in Wayfair in the fourth quarter valued at approximately $3,636,000. Vanguard Group Inc. raised its stake in shares of Wayfair by 0.8% during the fourth quarter. Vanguard Group Inc. now owns 9,634,757 shares of the company’s stock valued at $967,426,000 after purchasing an additional 72,707 shares during the period. Legato Capital Management LLC acquired a new position in shares of Wayfair during the fourth quarter worth $1,327,000. Dockside LLC acquired a new position in shares of Wayfair during the fourth quarter worth $1,990,000. Finally, Assenagon Asset Management S.A. boosted its stake in shares of Wayfair by 42.2% in the second quarter. Assenagon Asset Management S.A. now owns 818,591 shares of the company’s stock valued at $75,654,000 after purchasing an additional 242,791 shares during the period. Institutional investors and hedge funds own 89.67% of the company’s stock.

Key Stories Impacting Wayfair

Here are the key news stories impacting Wayfair this week:

• Positive Sentiment: Zacks raised most earnings forecasts. The research firm lifted its FY2026 EPS estimate to $0.72 from $0.33, FY2027 to $1.59 from $0.97, and FY2028 to $2.78 from $2.23. Estimates also increased for Q3 2026, Q4 2026, Q1 2027, Q2 2027, Q3 2027, and Q4 2027, signaling stronger expected profitability over the next several years.
• Positive Sentiment: Wayfair plans to open its 10th store. The company expects to launch an 85,000-square-foot location in Altamonte Springs, Florida, in 2028. The expansion supports Wayfair’s omnichannel strategy and could improve brand visibility and customer engagement. Wayfair Marks Major Milestone with Plans for 10th Store
• Neutral Sentiment: Zacks maintained a “Hold” rating. Although its forecast revisions were generally positive, the rating indicates that analysts do not see enough near-term upside to recommend buying the stock aggressively. The current-year consensus EPS estimate remains $0.75.
• Negative Sentiment: One longer-term estimate was reduced. Zacks cut its Q2 2028 EPS forecast to $0.65 from $0.71, highlighting some uncertainty in the pace of future earnings growth.
• Negative Sentiment: Heavy discounting could pressure margins. Recent coverage emphasizes Wayfair’s early Labor Day promotions and discounts of roughly 60% to 72%. These deals may support demand and traffic but could weigh on profitability if sustained.

About Wayfair

Wayfair Inc (NYSE: W) is an e-commerce company focused on home furnishings and décor. Through its platform, Wayfair offers a broad assortment of furniture, lighting, home textiles, kitchenware and decorative accessories. The company’s portfolio includes flagship sites such as Wayfair.com, as well as specialty retail brands like Joss & Main, AllModern, Birch Lane and Perigold, each catering to distinct design styles and price points.

Founded in 2002 by Niraj Shah and Steve Conine under the name CSN Stores, the business rebranded as Wayfair in 2011 and went public in 2014.