Heck Capital Advisors LLC Boosts Position in Amazon.com, Inc. $AMZN

Heck Capital Advisors LLC raised its position in Amazon.com, Inc. (NASDAQ:AMZN) by 191.2% during the 2nd quarter, according to its most recent disclosure with the SEC. The fund owned 49,512 shares of the e-commerce giant’s stock after purchasing an additional 32,508 shares during the period. Heck Capital Advisors LLC’s holdings in Amazon.com were worth $11,801,000 at the end of the most recent reporting period.

A number of other hedge funds have also made changes to their positions in AMZN. Gryphon Financial Partners LLC boosted its stake in Amazon.com by 7.5% in the 1st quarter. Gryphon Financial Partners LLC now owns 73,085 shares of the e-commerce giant’s stock worth $15,221,000 after buying an additional 5,125 shares during the last quarter. First Citizens Bank & Trust Co. increased its position in shares of Amazon.com by 1.7% in the first quarter. First Citizens Bank & Trust Co. now owns 303,862 shares of the e-commerce giant’s stock worth $63,285,000 after acquiring an additional 5,104 shares in the last quarter. Narwhal Capital Management increased its holdings in Amazon.com by 2.3% in the 4th quarter. Narwhal Capital Management now owns 216,606 shares of the e-commerce giant’s stock valued at $49,997,000 after purchasing an additional 4,854 shares in the last quarter. Arrowstreet Capital Limited Partnership raised its holdings in shares of Amazon.com by 21.0% during the 4th quarter. Arrowstreet Capital Limited Partnership now owns 24,653,228 shares of the e-commerce giant’s stock valued at $5,690,463,000 after buying an additional 4,275,942 shares during the period. Finally, Blue Chip Partners LLC boosted its holdings in Amazon.com by 1.8% in the 1st quarter. Blue Chip Partners LLC now owns 147,461 shares of the e-commerce giant’s stock worth $30,712,000 after acquiring an additional 2,583 shares during the period. Hedge funds and other institutional investors own 72.20% of the company’s stock.

Insider Activity at Amazon.com

In related news, CEO Douglas J. Herrington sold 3,741 shares of Amazon.com stock in a transaction dated Monday, August 17th. The stock was sold at an average price of $262.76, for a total value of $982,985.16. Following the completion of the transaction, the chief executive officer directly owned 467,138 shares in the company, valued at approximately $122,745,180.88. This trade represents a 0.79% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold a total of 6,741 shares of company stock worth $1,767,335 over the last quarter. Company insiders own 8.90% of the company’s stock.

Amazon.com Trading Up 1.3%

AMZN opened at $262.07 on Tuesday. Amazon.com, Inc. has a 12-month low of $196.00 and a 12-month high of $287.20. The company has a debt-to-equity ratio of 0.23, a current ratio of 1.03 and a quick ratio of 0.87. The stock has a market capitalization of $2.83 trillion, a PE ratio of 21.08, a P/E/G ratio of 1.72 and a beta of 1.45. The firm’s fifty day moving average price is $250.18 and its 200 day moving average price is $239.48.

Amazon.com (NASDAQ:AMZN) last announced its quarterly earnings data on Thursday, July 30th. The e-commerce giant reported $5.75 earnings per share for the quarter, topping the consensus estimate of $1.82 by $3.93. The company had revenue of $200.61 billion during the quarter, compared to analyst estimates of $197.03 billion. Amazon.com had a net margin of 17.44% and a return on equity of 18.00%. The firm’s revenue for the quarter was up 19.6% compared to the same quarter last year. During the same period last year, the business earned $1.68 EPS. As a group, research analysts expect that Amazon.com, Inc. will post 8.05 EPS for the current fiscal year.

Analyst Ratings Changes

A number of analysts have recently issued reports on AMZN shares. Phillip Securities lowered shares of Amazon.com from a “strong-buy” rating to a “moderate buy” rating in a research note on Monday, August 3rd. Benchmark raised their price target on shares of Amazon.com from $370.00 to $400.00 and gave the company a “buy” rating in a report on Friday, July 31st. Citizens Jmp reaffirmed a “market outperform” rating and set a $315.00 price target on shares of Amazon.com in a research note on Friday, July 31st. BNP Paribas Exane boosted their price objective on shares of Amazon.com from $320.00 to $345.00 and gave the stock an “outperform” rating in a report on Tuesday, May 5th. Finally, Truist Financial upped their price objective on shares of Amazon.com from $320.00 to $350.00 and gave the company a “buy” rating in a research report on Friday, July 31st. One investment analyst has rated the stock with a Strong Buy rating, fifty-six have issued a Buy rating and two have assigned a Hold rating to the company’s stock. Based on data from MarketBeat.com, the company has an average rating of “Moderate Buy” and a consensus target price of $322.39.

More Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS and AI remain the main catalyst. AWS growth of roughly 37% in the latest quarter, along with AI-related demand from customers including Anthropic and OpenAI, is driving optimism that cloud revenue could reach $222 billion in 2027—well above consensus. Citizens reiterated a Market Outperform rating with a $315 price target, while other analysts’ targets remain substantially above the current valuation. Amazon Stock is Trending Higher: What’s Going On Today?
• Positive Sentiment: Amazon is expanding future logistics businesses. Prime Air plans to reach nearly 500 U.S. cities and towns by year-end, though regulatory approval for beyond-visual-line-of-sight operations is still needed. Separately, Zoox has begun offering autonomous rides in San Francisco, increasing Amazon’s exposure to the robotaxi market. Amazon’s Drone Bet Is Getting Serious
• Positive Sentiment: Valuation and investor support are helping sentiment. Several reports characterize AMZN as relatively inexpensive compared with its growth prospects, while Stanley Druckenmiller and David Tepper increased or held significant positions in the company during the second quarter. David Tepper’s Amazon Position
• Neutral Sentiment: Automation could improve long-term margins. Project Tetromino reportedly aims to create highly automated delivery stations, with more than $530 million of planned investment by 2029. The project could reduce fulfillment costs, but it also adds execution and spending risk. Amazon’s Tetromino Project
• Negative Sentiment: Higher costs are a key risk. Amazon raised prices on Echo, Fire TV, Kindle and eero devices by as much as 60%, citing a memory shortage. The move may protect hardware margins but could reduce demand and hurt competitiveness. Amazon Hikes Hardware Prices
• Negative Sentiment: AI investment is pressuring cash flow. Amazon’s aggressive infrastructure spending—including a reported $220 billion 2026 capital-expenditure target—has contributed to negative free cash flow despite stronger operating cash flow. Shares also remain exposed to technology-sector volatility, a Twitch-related AI lawsuit and sustained insider selling.

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.