John Wiley & Sons (NYSE:WLY) versus Haoxi Health Technology (NASDAQ:HAO) Head-To-Head Survey

Haoxi Health Technology (NASDAQ:HAO) and John Wiley & Sons (NYSE:WLY) are both communication services companies, but which is the better business? We will compare the two companies based on the strength of their profitability, earnings, valuation, institutional ownership, dividends, analyst recommendations and risk.

Profitability

This table compares Haoxi Health Technology and John Wiley & Sons’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Haoxi Health Technology	N/A	N/A	N/A
John Wiley & Sons	13.22%	29.01%	8.78%

Analyst Recommendations

This is a breakdown of current ratings and target prices for Haoxi Health Technology and John Wiley & Sons, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Haoxi Health Technology	1	0	0	0	1.00
John Wiley & Sons	0	1	1	0	2.50

Valuation and Earnings

This table compares Haoxi Health Technology and John Wiley & Sons”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Haoxi Health Technology	$32.80 million	0.04	$3.88 million	N/A	N/A
John Wiley & Sons	$1.68 billion	1.56	$221.62 million	$4.23	12.19

John Wiley & Sons has higher revenue and earnings than Haoxi Health Technology.

Risk & Volatility

Haoxi Health Technology has a beta of -1.13, indicating that its stock price is 213% less volatile than the S&P 500. Comparatively, John Wiley & Sons has a beta of 0.78, indicating that its stock price is 22% less volatile than the S&P 500.

Institutional and Insider Ownership

73.9% of John Wiley & Sons shares are held by institutional investors. 17.6% of John Wiley & Sons shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Summary

John Wiley & Sons beats Haoxi Health Technology on 11 of the 11 factors compared between the two stocks.

About Haoxi Health Technology

Haoxi Health Technology Limited, through its subsidiaries, provides online marketing solutions in China. It offers online marketing solutions, including online short video marketing solutions to advertisers through its media partners; and customized marketing solutions by planning, producing, placing, and optimizing online ads to help advertisers acquire, convert, and retain consumers on various online media platforms. The company places its ads through mainstream online short video and social media platforms, such as Toutiao, Douyin, WeChat, and Sina Weibo. It serves advertiser client base primarily in the healthcare industry. The company was founded in 2018 and is based in Beijing, China.

About John Wiley & Sons

John Wiley & Sons, Inc. engages in the provision of research and learning materials. It operates through the following segments: Research, Learning, and Held for Sale or Sold. The Research segment consists of research publishing and research solutions. The Learning segment includes academic and professional reporting lines and consists of publishing and related knowledge solutions. The Held for Sale or Sold segment offers businesses held-for-sale including Wiley Edge and CrossKnowledge, University Services and Tuition Manager, and Test Prep and Advancement Courses. The company was founded by Charles Wiley in 1807 and is headquartered in Hoboken, NJ.