DICK’S Sporting Goods (NYSE:DKS – Get Free Report) and CarMax (NYSE:KMX – Get Free Report) are both consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their earnings, profitability, valuation, analyst recommendations, risk, institutional ownership and dividends.
Institutional and Insider Ownership
89.8% of DICK’S Sporting Goods shares are owned by institutional investors. 28.9% of DICK’S Sporting Goods shares are owned by insiders. Comparatively, 1.0% of CarMax shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.
Earnings & Valuation
This table compares DICK’S Sporting Goods and CarMax”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| DICK’S Sporting Goods | $17.22 billion | 0.95 | $849.24 million | $10.52 | 17.42 |
| CarMax | $25.88 billion | 0.34 | $247.29 million | $1.53 | 40.61 |
DICK’S Sporting Goods has higher earnings, but lower revenue than CarMax. DICK’S Sporting Goods is trading at a lower price-to-earnings ratio than CarMax, indicating that it is currently the more affordable of the two stocks.
Volatility and Risk
DICK’S Sporting Goods has a beta of 1.21, meaning that its stock price is 21% more volatile than the S&P 500. Comparatively, CarMax has a beta of 1.15, meaning that its stock price is 15% more volatile than the S&P 500.
Analyst Ratings
This is a breakdown of recent ratings for DICK’S Sporting Goods and CarMax, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| DICK’S Sporting Goods | 1 | 3 | 12 | 1 | 2.76 |
| CarMax | 3 | 14 | 2 | 1 | 2.05 |
DICK’S Sporting Goods currently has a consensus price target of $258.44, suggesting a potential upside of 41.05%. CarMax has a consensus price target of $51.00, suggesting a potential downside of 17.93%. Given DICK’S Sporting Goods’ stronger consensus rating and higher possible upside, equities research analysts plainly believe DICK’S Sporting Goods is more favorable than CarMax.
Profitability
This table compares DICK’S Sporting Goods and CarMax’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| DICK’S Sporting Goods | 4.71% | 22.22% | 7.02% |
| CarMax | 0.84% | 6.64% | 1.53% |
Summary
DICK’S Sporting Goods beats CarMax on 12 of the 14 factors compared between the two stocks.
About DICK’S Sporting Goods
DICK’s Sporting Goods, Inc. engages in the retailing of an extensive assortment of authentic sports equipment, apparel, footwear, and accessories. It also offers its products both online and through mobile applications. The company was founded by Richard T. Stack in 1948 and is headquartered in Coraopolis, PA.
About CarMax
CarMax, Inc., through its subsidiaries, operates as a retailer of used vehicles and related products in the United States. It operates in two segments: CarMax Sales Operations and CarMax Auto Finance. The CarMax Sales Operations segment offers customers a range of makes and models of used vehicles, including domestic, imported, and luxury vehicles, as well as hybrid and electric vehicles; used vehicle auctions; extended protection plans to customers at the time of sale; and reconditioning and vehicle repair services. The CarMax Auto Finance segment provides financing alternatives for retail customers across a range of credit spectrum and arrangements with various financial institutions. The company was founded in 1993 and is based in Richmond, Virginia.
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