Eugene Nonko Sells 8,205 Shares of MediaAlpha (NYSE:MAX) Stock

Posted by Lindsey Winhoffer on Aug 21st, 2026

MediaAlpha, Inc. (NYSE:MAX – Get Free Report) Director Eugene Nonko sold 8,205 shares of the stock in a transaction that occurred on Monday, August 17th. The shares were sold at an average price of $12.78, for a total transaction of $104,859.90. Following the transaction, the director directly owned 975,959 shares of the company’s stock, valued at $12,472,756.02. This represents a 0.83% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards.

Eugene Nonko also recently made the following trade(s):

On Wednesday, August 19th, Eugene Nonko sold 8,205 shares of MediaAlpha stock. The stock was sold at an average price of $13.23, for a total transaction of $108,552.15.
On Wednesday, August 19th, Eugene Nonko sold 3,282 shares of MediaAlpha stock. The shares were sold at an average price of $13.20, for a total value of $43,322.40.
On Monday, August 17th, Eugene Nonko sold 3,282 shares of MediaAlpha stock. The shares were sold at an average price of $12.82, for a total value of $42,075.24.
On Wednesday, August 12th, Eugene Nonko sold 8,205 shares of MediaAlpha stock. The shares were sold at an average price of $12.78, for a total value of $104,859.90.
On Wednesday, August 12th, Eugene Nonko sold 3,282 shares of MediaAlpha stock. The stock was sold at an average price of $12.89, for a total value of $42,304.98.
On Monday, August 10th, Eugene Nonko sold 8,205 shares of MediaAlpha stock. The stock was sold at an average price of $13.57, for a total value of $111,341.85.
On Monday, August 10th, Eugene Nonko sold 3,282 shares of MediaAlpha stock. The shares were sold at an average price of $13.30, for a total value of $43,650.60.
On Tuesday, August 4th, Eugene Nonko sold 7,778 shares of MediaAlpha stock. The shares were sold at an average price of $12.45, for a total value of $96,836.10.
On Tuesday, August 4th, Eugene Nonko sold 2,667 shares of MediaAlpha stock. The shares were sold at an average price of $12.50, for a total value of $33,337.50.
On Monday, August 3rd, Eugene Nonko sold 8,205 shares of MediaAlpha stock. The stock was sold at an average price of $12.48, for a total value of $102,398.40.

MediaAlpha Stock Performance

Shares of MAX opened at $13.18 on Friday. The business has a 50-day moving average of $12.67 and a 200 day moving average of $10.38. MediaAlpha, Inc. has a fifty-two week low of $7.09 and a fifty-two week high of $14.70. The firm has a market cap of $807.41 million, a P/E ratio of 8.14 and a beta of 1.11.

MediaAlpha (NYSE:MAX – Get Free Report) last released its quarterly earnings data on Wednesday, July 29th. The company reported $0.65 EPS for the quarter, beating the consensus estimate of $0.23 by $0.42. The business had revenue of $316.88 million for the quarter, compared to the consensus estimate of $300.87 million. MediaAlpha had a net margin of 7.94% and a negative return on equity of 301.42%. As a group, research analysts predict that MediaAlpha, Inc. will post 0.97 earnings per share for the current fiscal year.

Analysts Set New Price Targets

MAX has been the topic of a number of recent research reports. TD Cowen dropped their price target on shares of MediaAlpha from $13.00 to $11.00 and set a “hold” rating on the stock in a research note on Tuesday, June 23rd. Capital One Financial set a $11.00 price objective on shares of MediaAlpha in a research note on Tuesday, June 9th. Weiss Ratings raised shares of MediaAlpha from a “hold (c-)” rating to a “hold (c)” rating in a report on Wednesday, July 1st. Royal Bank Of Canada increased their target price on MediaAlpha from $11.00 to $15.00 and gave the stock an “outperform” rating in a research report on Wednesday, August 5th. Finally, JPMorgan Chase & Co. raised their price target on MediaAlpha from $11.00 to $12.00 and gave the stock an “overweight” rating in a report on Thursday, April 30th. One research analyst has rated the stock with a Strong Buy rating, four have issued a Buy rating, three have given a Hold rating and one has assigned a Sell rating to the company. Based on data from MarketBeat.com, the company currently has an average rating of “Moderate Buy” and a consensus target price of $13.86.

Check Out Our Latest Analysis on MAX

Hedge Funds Weigh In On MediaAlpha

Hedge funds have recently bought and sold shares of the company. Caitong International Asset Management Co. Ltd lifted its stake in MediaAlpha by 5,900.0% in the 4th quarter. Caitong International Asset Management Co. Ltd now owns 2,160 shares of the company’s stock worth $28,000 after purchasing an additional 2,124 shares in the last quarter. Rockefeller Capital Management L.P. grew its position in shares of MediaAlpha by 9,917.9% during the 4th quarter. Rockefeller Capital Management L.P. now owns 2,805 shares of the company’s stock valued at $36,000 after purchasing an additional 2,777 shares in the last quarter. Quarry LP grew its position in shares of MediaAlpha by 43.3% during the 3rd quarter. Quarry LP now owns 4,087 shares of the company’s stock valued at $47,000 after purchasing an additional 1,234 shares in the last quarter. Strs Ohio bought a new position in shares of MediaAlpha in the fourth quarter worth $49,000. Finally, Tower Research Capital LLC TRC increased its holdings in shares of MediaAlpha by 28.0% in the second quarter. Tower Research Capital LLC TRC now owns 5,551 shares of the company’s stock worth $61,000 after purchasing an additional 1,213 shares during the period. Hedge funds and other institutional investors own 64.39% of the company’s stock.

About MediaAlpha

(Get Free Report)

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.