Pop Culture Group (NASDAQ:CPOP – Get Free Report) and LiveOne (NASDAQ:LVO – Get Free Report) are both small-cap communication services companies, but which is the better investment? We will compare the two businesses based on the strength of their institutional ownership, profitability, analyst recommendations, dividends, valuation, earnings and risk.
Valuation & Earnings
This table compares Pop Culture Group and LiveOne”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Pop Culture Group | $107.63 million | 0.01 | -$6.89 million | N/A | N/A |
| LiveOne | $77.29 million | 0.74 | -$20.97 million | ($1.75) | -2.37 |
Volatility and Risk
Pop Culture Group has a beta of 1.9, meaning that its stock price is 90% more volatile than the S&P 500. Comparatively, LiveOne has a beta of 1.66, meaning that its stock price is 66% more volatile than the S&P 500.
Analyst Ratings
This is a summary of recent ratings for Pop Culture Group and LiveOne, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Pop Culture Group | 1 | 0 | 0 | 0 | 1.00 |
| LiveOne | 1 | 0 | 2 | 0 | 2.33 |
LiveOne has a consensus target price of $11.00, suggesting a potential upside of 165.06%. Given LiveOne’s stronger consensus rating and higher possible upside, analysts clearly believe LiveOne is more favorable than Pop Culture Group.
Institutional and Insider Ownership
21.2% of LiveOne shares are held by institutional investors. 24.9% of Pop Culture Group shares are held by company insiders. Comparatively, 19.8% of LiveOne shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.
Profitability
This table compares Pop Culture Group and LiveOne’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Pop Culture Group | N/A | N/A | N/A |
| LiveOne | -25.87% | N/A | -39.22% |
Summary
Pop Culture Group beats LiveOne on 6 of the 11 factors compared between the two stocks.
About Pop Culture Group
Pop Culture Group Co., Ltd hosts entertainment events to corporate clients in China. The company hosts concerts and hip-hop related events, including stage plays, dance competitions, cultural and musical festivals, and promotional parties, as well as creates hip-hop related online programs; and provides event planning and execution services comprising communication, planning, design, production, reception, execution, and analysis services to advertising and media service providers, industry associations, and companies in a range of industries, such as consumer goods, real estate, tourism, entertainment, technology, e-commerce, education, and sports. It also offers marketing services, including brand promotion, such as trademark and logo design, visual identity system design, brand positioning and personality design, and digital solutions; and other services, including digital collection sales, music recording services, Software-as-a-Service (SaaS) software services, and advertisement distribution services to corporate clients. The company was incorporated in 2020 and is headquartered in Xiamen, China. Pop Culture Group Co., Ltd is a subsidiary of Joya Enterprises Limited.
About LiveOne
LiveOne, Inc., a digital media company, engages in the acquisition, distribution, and monetization of live music, Internet radio, podcasting/vodcasting, and music-related streaming and video content. It operates LiveXLive, a live music streaming platform; PodcastOne, a podcasting platform; and Slacker, an integrated membership and advertising streaming music service, as well as produces original music-related content. The company also produces, edits, curates, and streams live music events through broadband transmission over the Internet and satellite networks to its users; provides digital Internet radio and music services to users online and through automotive and mobile original equipment manufacturers on a white label basis; and offers ancillary products and services, such as regulatory and post-implementation support services. In addition, it develops, manufactures, and distributes personalized merchandise and gifts through wholesale and direct-to-consumer distribution channels. Further, the company offers LiveOne App, an application that provides access to live events, audio streams, original episodic content, podcasts, vodcasts, video on demand, real-time livestreams, and social sharing of content. The company was formerly known as LiveXLive Media, Inc. and changed its name to LiveOne, Inc. in October 2021. LiveOne, Inc. was incorporated in 2009 and is headquartered in Beverly Hills, California.
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