Head to Head Analysis: Levi Strauss & Co. (NYSE:LEVI) vs. J-Long Group (NASDAQ:JL)

Levi Strauss & Co. (NYSE:LEVI) and J-Long Group (NASDAQ:JL) are both consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their dividends, institutional ownership, valuation, analyst recommendations, risk, earnings and profitability.

Risk & Volatility

Levi Strauss & Co. has a beta of 1.33, meaning that its share price is 33% more volatile than the S&P 500. Comparatively, J-Long Group has a beta of -1.52, meaning that its share price is 252% less volatile than the S&P 500.

Valuation and Earnings

This table compares Levi Strauss & Co. and J-Long Group”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Levi Strauss & Co.	$6.61 billion	1.32	$578.10 million	$1.62	13.95
J-Long Group	$42.23 million	0.41	$2.77 million	N/A	N/A

Levi Strauss & Co. has higher revenue and earnings than J-Long Group.

Profitability

This table compares Levi Strauss & Co. and J-Long Group’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Levi Strauss & Co.	9.66%	25.79%	8.61%
J-Long Group	N/A	N/A	N/A

Institutional & Insider Ownership

69.1% of Levi Strauss & Co. shares are owned by institutional investors. 1.1% of Levi Strauss & Co. shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Analyst Recommendations

This is a summary of recent ratings for Levi Strauss & Co. and J-Long Group, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Levi Strauss & Co.	0	4	12	0	2.75
J-Long Group	1	0	0	0	1.00

Levi Strauss & Co. presently has a consensus target price of $27.43, suggesting a potential upside of 21.37%. Given Levi Strauss & Co.’s stronger consensus rating and higher probable upside, research analysts plainly believe Levi Strauss & Co. is more favorable than J-Long Group.

Summary

Levi Strauss & Co. beats J-Long Group on 12 of the 12 factors compared between the two stocks.

About Levi Strauss & Co.

Levi Strauss & Co. engages in the design, marketing, and sale of apparel products. The company offers jeans, casual and dress pants, tops, shorts, skirts, jackets, footwear, and related accessories. It operates through the following geographical segments: Americas, Europe, and Asia. The company was founded by Levi Strauss in 1853 and is headquartered in San Francisco, CA.

About J-Long Group

J-Long Group Limited distributes reflective and non-reflective garment trims in Asia, Hong Kong, the People's Republic of China, and internationally. The company offers heat transfers, fabrics, woven labels and tapes, sewing badges, piping, zipper pullers, and drawcords. It also sells through online. The company was founded in 1985 and is based in Tsuen Wan, Hong Kong.