Amazon.com (NASDAQ:AMZN) Stock Price Up 1.3% – Time to Buy?

Amazon.com, Inc. (NASDAQ:AMZN) traded up 1.3% on Monday . The stock traded as high as $280.14 and last traded at $278.09. 33,226,608 shares traded hands during mid-day trading, a decline of 34% from the average daily volume of 50,093,430 shares. The stock had previously closed at $274.48.

Key Stories Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Amazon raised its 2026 capital-expenditure outlook to approximately $220 billion, up from $200 billion, reflecting heavy demand for AI and cloud capacity. AWS revenue grew 36.7% year over year to $42.2 billion—its fastest growth in 18 quarters—and its backlog reached $496 billion, with much of 2027 capacity already committed. Amazon AWS growth and spending plan
• Positive Sentiment: Analysts and investors continue to identify AWS, custom AI chips and related services as major growth and profit drivers. Reported second-quarter revenue of $200.6 billion increased about 20% year over year, while analyst price targets generally remain above the current trading level, with a cited median target of $320. Amazon contracted AWS growth outlook
• Positive Sentiment: Amazon expanded its delivery network with 750 Locker locations across more than 500 U.S. college campuses, potentially strengthening Prime engagement and reducing last-mile delivery friction. Amazon expands campus Lockers
• Neutral Sentiment: Amazon’s Zoox launched paid robotaxi rides in Las Vegas, offering a potential long-term growth opportunity, although the business remains early-stage and faces regulatory and safety hurdles. Zoox launches Las Vegas robotaxi service
• Negative Sentiment: The $220 billion spending plan sharply increases capital intensity—from $132 billion in 2025—raising concerns about borrowing, depreciation, free cash flow and whether AI demand will generate adequate returns. Amazon AI spending risks
• Negative Sentiment: New York City legislation would require large delivery operators to directly employ couriers rather than use subcontractors. Amazon warns the proposal could disrupt its delivery model and put more than 5,000 local jobs at risk. New York delivery-worker legislation

Wall Street Analysts Forecast Growth

Several equities analysts have recently issued reports on the stock. Pivotal Research restated a “buy” rating and set a $333.00 price objective (up from $320.00) on shares of Amazon.com in a report on Friday, July 31st. Cantor Fitzgerald reiterated an “overweight” rating and issued a $320.00 target price (down from $330.00) on shares of Amazon.com in a research note on Friday, July 31st. UBS Group set a $318.00 target price on shares of Amazon.com and gave the stock a “buy” rating in a research report on Friday, July 31st. DZ Bank upped their price target on shares of Amazon.com from $295.00 to $320.00 and gave the company a “buy” rating in a research note on Monday, May 4th. Finally, Piper Sandler reaffirmed an “overweight” rating and issued a $320.00 price target (up from $315.00) on shares of Amazon.com in a report on Friday, July 31st. One analyst has rated the stock with a Strong Buy rating, fifty-six have given a Buy rating and two have given a Hold rating to the stock. Based on data from MarketBeat.com, Amazon.com currently has an average rating of “Moderate Buy” and an average price target of $322.56.

Amazon.com Trading Down 1.3%

The firm has a market cap of $2.90 trillion, a PE ratio of 21.61, a price-to-earnings-growth ratio of 1.85 and a beta of 1.45. The company has a 50-day simple moving average of $247.00 and a 200 day simple moving average of $238.07. The company has a current ratio of 1.03, a quick ratio of 0.87 and a debt-to-equity ratio of 0.23.

Amazon.com (NASDAQ:AMZN) last posted its earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 earnings per share for the quarter, beating the consensus estimate of $1.82 by $3.93. Amazon.com had a net margin of 17.44% and a return on equity of 18.00%. The firm had revenue of $200.61 billion during the quarter, compared to analyst estimates of $197.03 billion. During the same period in the previous year, the firm earned $1.68 EPS. The business’s quarterly revenue was up 19.6% on a year-over-year basis. As a group, sell-side analysts forecast that Amazon.com, Inc. will post 8.05 earnings per share for the current fiscal year.

Insider Activity

In other Amazon.com news, SVP David Zapolsky sold 9,270 shares of the stock in a transaction that occurred on Friday, May 22nd. The stock was sold at an average price of $268.53, for a total transaction of $2,489,273.10. Following the transaction, the senior vice president owned 41,190 shares in the company, valued at approximately $11,060,750.70. This represents a 18.37% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Douglas J. Herrington sold 1,000 shares of the firm’s stock in a transaction that occurred on Monday, August 3rd. The shares were sold at an average price of $278.39, for a total value of $278,390.00. Following the completion of the sale, the chief executive officer directly owned 483,527 shares in the company, valued at approximately $134,609,081.53. The trade was a 0.21% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last three months, insiders sold 77,867 shares of company stock worth $20,532,092. 8.90% of the stock is currently owned by corporate insiders.

Institutional Inflows and Outflows

A number of hedge funds and other institutional investors have recently made changes to their positions in AMZN. Red Crane Wealth Management LLC grew its holdings in Amazon.com by 2.3% in the first quarter. Red Crane Wealth Management LLC now owns 1,663 shares of the e-commerce giant’s stock worth $346,000 after purchasing an additional 38 shares during the period. Robinson Smith Wealth Advisors LLC grew its stake in shares of Amazon.com by 0.7% in the 1st quarter. Robinson Smith Wealth Advisors LLC now owns 5,509 shares of the e-commerce giant’s stock valued at $1,147,000 after buying an additional 40 shares during the period. Sfam LLC grew its stake in shares of Amazon.com by 3.4% in the 1st quarter. Sfam LLC now owns 1,224 shares of the e-commerce giant’s stock valued at $255,000 after buying an additional 40 shares during the period. Measured Risk Portfolios Inc. increased its position in Amazon.com by 3.4% in the 1st quarter. Measured Risk Portfolios Inc. now owns 1,206 shares of the e-commerce giant’s stock valued at $251,000 after buying an additional 40 shares in the last quarter. Finally, CoreFirst Bank & Trust raised its stake in Amazon.com by 1.1% during the 1st quarter. CoreFirst Bank & Trust now owns 3,620 shares of the e-commerce giant’s stock worth $754,000 after buying an additional 40 shares during the period. Hedge funds and other institutional investors own 72.20% of the company’s stock.

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.