Investment Analysts’ Weekly Ratings Updates for AppFolio (APPF)

Several brokerages have updated their recommendations and price targets on shares of AppFolio (NASDAQ: APPF) in the last few weeks:

• 7/28/2026 – AppFolio was upgraded by Zacks Research from “hold” to “strong-buy”.
• 7/26/2026 – AppFolio was downgraded by Wall Street Zen from “buy” to “hold”.
• 7/24/2026 – AppFolio was given a new $225.00 price target by DA Davidson.
• 7/22/2026 – AppFolio is now covered by Guggenheim. They set a “buy” rating and a $232.00 price target on the stock.
• 7/22/2026 – AppFolio is now covered by Guggenheim. They set a “neutral” rating and a $232.00 price target on the stock.
• 7/22/2026 – AppFolio was upgraded by Guggenheim to “strong-buy”.
• 7/18/2026 – AppFolio was upgraded by Wall Street Zen from “hold” to “buy”.
• 7/6/2026 – AppFolio had its “overweight” rating reaffirmed by KeyCorp.
• 7/4/2026 – AppFolio was downgraded by Wall Street Zen from “buy” to “hold”.

Insiders Place Their Bets

In related news, General Counsel Evan Pickering sold 661 shares of the firm’s stock in a transaction dated Wednesday, August 5th. The shares were sold at an average price of $200.49, for a total transaction of $132,523.89. Following the completion of the sale, the general counsel directly owned 5,894 shares in the company, valued at approximately $1,181,688.06. This trade represents a 10.08% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, major shareholder Maurice J. Duca sold 5,809 shares of AppFolio stock in a transaction dated Friday, August 7th. The stock was sold at an average price of $198.44, for a total transaction of $1,152,737.96. Following the transaction, the insider directly owned 22,624 shares in the company, valued at $4,489,506.56. This trade represents a 20.43% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold a total of 98,040 shares of company stock valued at $17,966,454 over the last ninety days. Corporate insiders own 1.57% of the company’s stock.

AppFolio, Inc is a Santa Barbara–based provider of cloud-based software solutions for the property management and legal industries. Founded in 2006 by former software executives, the company went public on the NASDAQ under the symbol APPF in 2015. Its original offering, AppFolio Property Manager, automates accounting, marketing, leasing, and maintenance functions for residential, commercial, student housing, and community association managers.

In 2019, AppFolio expanded its portfolio with the acquisition of MyCase, a web-based legal practice management platform for small to mid-size law firms.