Weekly Analysts’ Ratings Changes for Vital Farms (VITL)

Several analysts have recently updated their ratings and price targets for Vital Farms (NASDAQ: VITL):

• 8/7/2026 – Vital Farms had its price target raised by TD Cowen from $10.00 to $11.00. They now have a “hold” rating on the stock.
• 8/7/2026 – Vital Farms had its price target lowered by DA Davidson from $16.00 to $14.00. They now have a “neutral” rating on the stock.
• 8/7/2026 – Vital Farms was given a new $11.00 price target by Stifel Nicolaus.
• 8/7/2026 – Vital Farms had its “outperform” rating reaffirmed by BMO Capital Markets. They now have a $15.00 price target on the stock.
• 8/7/2026 – Vital Farms had its price target raised by Needham & Company LLC from $13.00 to $14.00. They now have a “buy” rating on the stock.
• 8/6/2026 – Vital Farms was upgraded by Benchmark Co. from “hold” to “buy”.
• 7/7/2026 – Vital Farms was upgraded by Weiss Ratings from “sell (d+)” to “hold (c-)”.
• 7/6/2026 – Vital Farms was upgraded by DA Davidson to “hold”.
• 6/30/2026 – Vital Farms was given a new $13.00 price target by Jefferies Financial Group Inc..

Insider Activity at Vital Farms

In other news, insider Joseph Michael Holland bought 12,484 shares of Vital Farms stock in a transaction that occurred on Thursday, May 14th. The stock was bought at an average price of $8.00 per share, for a total transaction of $99,872.00. Following the purchase, the insider directly owned 38,150 shares of the company’s stock, valued at approximately $305,200. The trade was a 48.64% increase in their position. The transaction was disclosed in a legal filing with the SEC, which is accessible through this hyperlink. Also, Director Glenda J. Flanagan purchased 6,100 shares of the company’s stock in a transaction on Monday, May 18th. The shares were purchased at an average price of $8.33 per share, for a total transaction of $50,813.00. Following the purchase, the director owned 37,498 shares in the company, valued at approximately $312,358.34. The trade was a 19.43% increase in their position. The SEC filing for this purchase provides additional information. Over the last ninety days, insiders have acquired 38,700 shares of company stock valued at $320,864. 3.90% of the stock is currently owned by corporate insiders.

Vital Farms, traded on the NASDAQ under the symbol VITL, is a U.S.-based food company specializing in pasture-raised egg and dairy products. The company partners with a network of family farms across the United States to produce eggs, butter and related items under a certified humane, pasture-centric farming model. Vital Farms’ supply chain emphasizes animal welfare, environmental stewardship and transparent sourcing, appealing to consumers seeking ethically produced, high-quality ingredients.

Founded in 2007 and headquartered in Austin, Texas, Vital Farms began by marketing pasture-raised eggs to health- and ethically minded shoppers.