Harvia Oyj (OTCMKTS:HRVFF) and TruGolf (NASDAQ:TRUG) Head-To-Head Survey

TruGolf (NASDAQ:TRUG) and Harvia Oyj (OTCMKTS:HRVFF) are both consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their valuation, institutional ownership, analyst recommendations, dividends, profitability, risk and earnings.

Profitability

This table compares TruGolf and Harvia Oyj’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
TruGolf	-75.06%	-181.14%	-36.13%
Harvia Oyj	N/A	N/A	N/A

Earnings & Valuation

This table compares TruGolf and Harvia Oyj”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
TruGolf	$18.88 million	0.05	-$15.23 million	($207.35)	-0.00
Harvia Oyj	N/A	N/A	N/A	N/A	N/A

Harvia Oyj has lower revenue, but higher earnings than TruGolf.

Insider & Institutional Ownership

3.2% of TruGolf shares are held by institutional investors. 5.8% of TruGolf shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Analyst Recommendations

This is a summary of current recommendations for TruGolf and Harvia Oyj, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
TruGolf	1	1	1	0	2.00
Harvia Oyj	0	0	0	0	0.00

Summary

TruGolf beats Harvia Oyj on 5 of the 8 factors compared between the two stocks.

About TruGolf

TruGolf Holdings, Inc., through its subsidiary, engages in the development and sale of indoor golf simulator hardware under the TruGolf Nevada brand for residential and commercial markets in the United States. It also provides E6 Connect software for use on other companies' hardware. The company was founded in 1982 and is headquartered in Centerville, Utah.

About Harvia Oyj

Harvia Oyj manufactures and distributes traditional, steam, and infrared saunas. It provides electric and wood burning heaters, as well as combi heaters with steam; bathroom and indoor saunas; backyard paradise and sauna interior solutions; doors and glass products; hot tubs; control units; infrared cabins, controls, and heating devices; steam rooms, SPA modules, and steam generators; and water purifying solutions. The company also offers accessories, such as pails and ladles, scents, textiles, indicators, sound and lighting products, stones, maintenance products, neck and back rests, and other accessories, as well as safety solutions; and sauna installation, maintenance, and repair services. It operates in Finland, North America, Germany, Scandinavia, rest of European countries, and internationally. The company was founded in 1950 and is headquartered in Muurame, Finland.