Fortune Real Estate Investment Trust (OTCMKTS:FRIVF – Get Free Report) and Whitestone REIT (NYSE:WSR – Get Free Report) are both real estate companies, but which is the superior investment? We will compare the two businesses based on the strength of their analyst recommendations, institutional ownership, profitability, earnings, dividends, risk and valuation.
Analyst Recommendations
This is a breakdown of recent ratings for Fortune Real Estate Investment Trust and Whitestone REIT, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Fortune Real Estate Investment Trust | 0 | 0 | 0 | 0 | 0.00 |
| Whitestone REIT | 0 | 9 | 1 | 0 | 2.10 |
Whitestone REIT has a consensus price target of $17.80, suggesting a potential downside of 6.27%. Given Whitestone REIT’s stronger consensus rating and higher probable upside, analysts plainly believe Whitestone REIT is more favorable than Fortune Real Estate Investment Trust.
Profitability
| Net Margins | Return on Equity | Return on Assets | |
| Fortune Real Estate Investment Trust | N/A | N/A | N/A |
| Whitestone REIT | 30.67% | 11.12% | 4.34% |
Institutional and Insider Ownership
27.7% of Fortune Real Estate Investment Trust shares are held by institutional investors. Comparatively, 69.5% of Whitestone REIT shares are held by institutional investors. 3.2% of Whitestone REIT shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.
Valuation and Earnings
This table compares Fortune Real Estate Investment Trust and Whitestone REIT”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Fortune Real Estate Investment Trust | N/A | N/A | N/A | $1.36 | 0.49 |
| Whitestone REIT | $165.29 million | 5.90 | $49.93 million | $0.96 | 19.78 |
Whitestone REIT has higher revenue and earnings than Fortune Real Estate Investment Trust. Fortune Real Estate Investment Trust is trading at a lower price-to-earnings ratio than Whitestone REIT, indicating that it is currently the more affordable of the two stocks.
Summary
Whitestone REIT beats Fortune Real Estate Investment Trust on 10 of the 11 factors compared between the two stocks.
About Fortune Real Estate Investment Trust
Established in 2003, Fortune REIT is a real estate investment trust constituted by a trust deed (as amended, supplemented or otherwise modified from time to time). It is the first REIT to hold assets in Hong Kong and is currently listed on the Main Board of The Stock Exchange of Hong Kong Limited. Fortune REIT currently holds a portfolio of 17 retail properties, with 16 private housing estate retail properties in Hong Kong and 1 neighborhood mall in Singapore, comprising approximately 3 million sq. ft. of retail space and 2,793 car parking spaces. The retail properties are Fortune City One, +WOO, Ma On Shan Plaza, Metro Town, Fortune Metropolis, Laguna Plaza, Belvedere Square, Waldorf Avenue, Caribbean Square, Jubilee Square, Tsing Yi Square, Smartland, Stars of Kovan Property, Centre de Laguna, Hampton Loft, Lido Avenue and Rhine Avenue. They house tenants from diverse trade sectors such as supermarkets, food and beverage outlets, banks, real estate agencies, and education providers.
About Whitestone REIT
Whitestone REIT (NYSE: WSR) is a community-centered real estate investment trust (REIT) that acquires, owns, operates, and develops open-air, retail centers located in some of the fastest growing markets in the country: Phoenix, Austin, Dallas-Fort Worth, Houston and San Antonio. Our centers are convenience focused: merchandised with a mix of service-oriented tenants providing food (restaurants and grocers), self-care (health and fitness), services (financial and logistics), education and entertainment to the surrounding communities. The Company believes its strong community connections and deep tenant relationships are key to the success of its current centers and its acquisition strategy.
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