WPP’s (WPP) Buy Rating Reiterated at Deutsche Bank Aktiengesellschaft

Posted by Kyle Jackson on Aug 7th, 2026

WPP (LON:WPP – Get Free Report)‘s stock had its “buy” rating reissued by Deutsche Bank Aktiengesellschaft in a research note issued to investors on Friday,Digital Look reports. They currently have a GBX 425 target price on the stock. Deutsche Bank Aktiengesellschaft’s target price points to a potential upside of 8.20% from the company’s previous close.

Several other analysts have also commented on the company. JPMorgan Chase & Co. raised their price objective on WPP from GBX 350 to GBX 390 and gave the company a “neutral” rating in a report on Friday. Citigroup upped their target price on WPP from GBX 275 to GBX 285 and gave the stock a “neutral” rating in a research note on Thursday, April 30th. Finally, Berenberg Bank reiterated a “buy” rating and set a GBX 405 target price on shares of WPP in a research report on Friday. Two equities research analysts have rated the stock with a Buy rating and two have assigned a Hold rating to the company. According to data from MarketBeat, the company has a consensus rating of “Moderate Buy” and a consensus price target of GBX 376.25.

Get Our Latest Stock Analysis on WPP

WPP Price Performance

LON:WPP opened at GBX 392.79 on Friday. WPP has a 52 week low of GBX 218.50 and a 52 week high of GBX 409.50. The company has a quick ratio of 0.89, a current ratio of 0.89 and a debt-to-equity ratio of 268.98. The stock has a market capitalization of £4.24 billion, a PE ratio of -19.64, a price-to-earnings-growth ratio of 13.47 and a beta of 0.68. The stock’s 50-day moving average price is GBX 277.32 and its 200-day moving average price is GBX 269.30.

WPP (LON:WPP – Get Free Report) last announced its quarterly earnings results on Friday, August 7th. The company reported GBX 1.80 earnings per share for the quarter. WPP had a negative return on equity of 7.54% and a negative net margin of 1.59%. As a group, equities analysts expect that WPP will post 81.6125654 EPS for the current fiscal year.

Insider Transactions at WPP

In other news, insider Peter Agnefjäll acquired 75,000 shares of the business’s stock in a transaction on Thursday, May 21st. The stock was bought at an average cost of GBX 281 per share, for a total transaction of £210,750. Also, insider Cindy Rose sold 88,227 shares of the stock in a transaction that occurred on Monday, June 15th. The shares were sold at an average price of GBX 282, for a total value of £248,800.14. Company insiders own 2.04% of the company’s stock.

WPP News Roundup

Here are the key news stories impacting WPP this week:

Positive Sentiment: WPP reported a 4.7% like-for-like decline in first-half adjusted revenue, but the result reportedly showed signs of stabilization and recovery. Investors appear to have focused on improving trends rather than the still-negative growth rate. WPP shares soar as advertising group shows signs of recovery
Positive Sentiment: Profit growth outpaced the revenue decline, indicating that cost controls and efficiency measures are supporting margins. This helped drive reports of a more than 20% share-price jump. WPP jumps over 24pc as profit growth defies revenue slide
Positive Sentiment: Management’s overhaul is beginning to produce results, easing concerns about WPP’s turnaround and prompting investors to reassess the company’s recovery prospects. WPP shares jump more than 20% as overhaul begins to bear fruit
Neutral Sentiment: The market reaction reflects a “turnaround bounce” rather than confirmation that WPP has fully returned to sustainable growth; investors will likely look for further evidence in coming quarters. WPP Gets a Turnaround Bounce, Not a Victory Lap
Negative Sentiment: WPP is cutting jobs while revenue continues to fall, underscoring ongoing restructuring needs and weak demand across parts of the advertising market. WPP slashes jobs as revenue continues to fall