Analyzing Planet Fitness (NYSE:PLNT) & Chanson International (NASDAQ:CHSN)

Chanson International (NASDAQ:CHSN) and Planet Fitness (NYSE:PLNT) are both consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their risk, valuation, analyst recommendations, dividends, earnings, institutional ownership and profitability.

Institutional & Insider Ownership

2.8% of Chanson International shares are owned by institutional investors. Comparatively, 95.5% of Planet Fitness shares are owned by institutional investors. 0.9% of Planet Fitness shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Volatility & Risk

Chanson International has a beta of -4.36, suggesting that its stock price is 536% less volatile than the S&P 500. Comparatively, Planet Fitness has a beta of 1.03, suggesting that its stock price is 3% more volatile than the S&P 500.

Analyst Ratings

This is a breakdown of recent recommendations for Chanson International and Planet Fitness, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Chanson International	1	0	0	0	1.00
Planet Fitness	1	9	11	1	2.55

Planet Fitness has a consensus target price of $74.50, indicating a potential upside of 41.29%. Given Planet Fitness’ stronger consensus rating and higher possible upside, analysts plainly believe Planet Fitness is more favorable than Chanson International.

Profitability

This table compares Chanson International and Planet Fitness’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Chanson International	N/A	N/A	N/A
Planet Fitness	16.52%	-81.29%	8.66%

Earnings & Valuation

This table compares Chanson International and Planet Fitness”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Chanson International	$18.27 million	0.02	$190,000.00	N/A	N/A
Planet Fitness	$1.38 billion	3.03	$219.10 million	$2.77	19.04

Planet Fitness has higher revenue and earnings than Chanson International.

Summary

Planet Fitness beats Chanson International on 12 of the 13 factors compared between the two stocks.

About Chanson International

Chanson International Holding manufactures and sells a range of bakery products, seasonal products, and beverage products for individual and corporate customers. It offers packaged bakery products, such as cakes, bread, sweets, and snacks; birthday cakes; made-in-store pastries; mooncakes and zongzi products; and other products, including sandwiches, salads, toasts, croissants, soups, and desserts, as well as beverages and juice products. The company sells its products through a chain of bakeries, as well as digital platforms and third-party online food ordering platforms. It also offers eat-in services in its stores. The company sells its bakery and other products under the George Chanson, Patisserie Chanson, and Chanson brand names. It operates in Xinjiang in the People's Republic of China; and New York City, the United States. The company was formerly known as formerly known as RON Holding Limited and changed its name to Chanson International Holding in December 2020. The company was incorporated in 2019 and is headquartered in Urumqi, China. Chanson International Holding operates as a subsidiary of Danton Global Limited.

About Planet Fitness

Planet Fitness, Inc., together with its subsidiaries, franchises and operates fitness centers under the Planet Fitness brand. The company operates through three segments: Franchise, Corporate-Owned Stores, and Equipment. The company is involved in franchising business in the United States, Puerto Rico, Canada, Panama, Mexico, and Australia. It engages in the sale of fitness equipment to franchisee-owned stores in the United States, Canada, and Mexico. In addition, the company operates corporate-owned stores in the United States and Canada. Planet Fitness, Inc. was founded in 1992 and is headquartered in Hampton, New Hampshire.