Cricut (NASDAQ:CRCT) CEO Arora Ashish Sells 60,000 Shares

Cricut, Inc. (NASDAQ:CRCT) CEO Arora Ashish sold 60,000 shares of the company’s stock in a transaction that occurred on Monday, August 3rd. The stock was sold at an average price of $4.77, for a total transaction of $286,200.00. Following the transaction, the chief executive officer owned 4,327,105 shares in the company, valued at $20,640,290.85. The trade was a 1.37% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Arora Ashish also recently made the following trade(s):

• On Wednesday, August 5th, Arora Ashish sold 60,000 shares of Cricut stock. The shares were sold at an average price of $5.98, for a total transaction of $358,800.00.
• On Monday, June 1st, Arora Ashish sold 16,366 shares of Cricut stock. The shares were sold at an average price of $4.30, for a total transaction of $70,373.80.
• On Wednesday, May 20th, Arora Ashish sold 60,000 shares of Cricut stock. The stock was sold at an average price of $3.95, for a total transaction of $237,000.00.

Cricut Stock Performance

NASDAQ:CRCT opened at $6.07 on Thursday. The stock’s fifty day moving average price is $4.48 and its two-hundred day moving average price is $4.35. Cricut, Inc. has a 52-week low of $3.73 and a 52-week high of $6.93. The company has a market cap of $1.27 billion, a price-to-earnings ratio of 14.12 and a beta of 0.19.

Cricut (NASDAQ:CRCT) last announced its quarterly earnings data on Tuesday, August 4th. The company reported $0.19 EPS for the quarter, beating analysts’ consensus estimates of $0.06 by $0.13. The firm had revenue of $156.28 million for the quarter, compared to analyst estimates of $159.95 million. Cricut had a return on equity of 24.83% and a net margin of 12.71%. On average, equities analysts predict that Cricut, Inc. will post 0.14 EPS for the current fiscal year.

Wall Street Analysts Forecast Growth

A number of analysts recently commented on CRCT shares. Weiss Ratings upgraded Cricut from a “sell (d+)” rating to a “hold (c-)” rating in a research report on Tuesday, July 21st. Morgan Stanley restated an “underweight” rating and set a $3.70 target price on shares of Cricut in a research report on Wednesday. Finally, The Goldman Sachs Group reiterated a “sell” rating and set a $3.75 price target on shares of Cricut in a research report on Wednesday, May 6th. One investment analyst has rated the stock with a Hold rating and four have given a Sell rating to the company’s stock. Based on data from MarketBeat.com, Cricut presently has an average rating of “Strong Sell” and an average target price of $3.82.

Trending Headlines about Cricut

Here are the key news stories impacting Cricut this week:

• Positive Sentiment: Significant EPS beat: Cricut reported second-quarter earnings of $0.19 per share, well above the $0.04–$0.06 analyst estimates and up from $0.11 a year earlier. Cricut Tops Q2 Earnings Estimates
• Positive Sentiment: Profitability improved: Net income rose 59% year over year to $39.1 million, while the company reported a 10.36% net margin and 21.37% return on equity. Cricut Reports Second Quarter 2026 Financial Results
• Positive Sentiment: Subscriber base expanded: Cricut ended the quarter with more than 3.1 million paid subscribers, an increase of 3% from the prior-year period, supporting the company’s recurring-revenue model. Cricut Q2 2026 Earnings Call Transcript
• Positive Sentiment: Shareholder return supported: Cricut paid its recurring semiannual dividend of $0.10 per share in July, reinforcing the investment case highlighted in a recent Seeking Alpha analysis. Cricut Is Crafting Value Where It Matters Most
• Neutral Sentiment: Management said it made progress executing its strategic priorities; the earnings presentation and call provided additional details on the quarter’s performance and initiatives. Cricut Q2 2026 Results Presentation
• Negative Sentiment: Revenue declined: Second-quarter revenue fell 9% year over year to $156.3 million and missed the approximately $160.0 million consensus estimate, indicating continued pressure on sales despite better cost and earnings performance. Cricut Earnings Report

Institutional Investors Weigh In On Cricut

A number of institutional investors have recently made changes to their positions in CRCT. Vanguard Group Inc. increased its holdings in Cricut by 3.6% in the third quarter. Vanguard Group Inc. now owns 4,729,857 shares of the company’s stock valued at $29,751,000 after purchasing an additional 163,602 shares during the last quarter. Geode Capital Management LLC boosted its holdings in Cricut by 2.3% during the fourth quarter. Geode Capital Management LLC now owns 1,417,153 shares of the company’s stock worth $7,016,000 after buying an additional 31,736 shares during the last quarter. Arrowstreet Capital Limited Partnership grew its position in shares of Cricut by 51.4% during the 3rd quarter. Arrowstreet Capital Limited Partnership now owns 1,379,155 shares of the company’s stock worth $8,675,000 after buying an additional 467,934 shares during the period. State Street Corp increased its stake in shares of Cricut by 0.9% in the 4th quarter. State Street Corp now owns 1,220,292 shares of the company’s stock valued at $6,040,000 after acquiring an additional 11,170 shares during the last quarter. Finally, Dimensional Fund Advisors LP raised its position in shares of Cricut by 30.4% in the 1st quarter. Dimensional Fund Advisors LP now owns 985,868 shares of the company’s stock valued at $3,687,000 after acquiring an additional 229,663 shares during the period. 19.60% of the stock is owned by institutional investors and hedge funds.

About Cricut

Cricut, Inc (NASDAQ: CRCT) is a U.S.-based technology company specializing in personal and small-business crafting solutions. The company designs and markets a family of cutting machines that leverage computer-aided design to precisely cut a wide range of materials, including paper, vinyl, fabric and leather. Complementing its hardware offerings, Cricut provides proprietary software and mobile applications that enable users to create custom artwork, import graphics and access a vast library of pre-designed projects and fonts through a subscription service.

Founded as a division of Provo Craft & Novelty in 2005, Cricut emerged as an independent public company in March 2021.