Creatd (OTCMKTS:CRTDD) & Vivid Seats (NASDAQ:SEAT) Critical Review

Vivid Seats (NASDAQ:SEAT) and Creatd (OTCMKTS:CRTDD) are both small-cap communication services companies, but which is the superior stock? We will compare the two businesses based on the strength of their dividends, valuation, profitability, earnings, institutional ownership, analyst recommendations and risk.

Analyst Recommendations

This is a breakdown of current ratings and price targets for Vivid Seats and Creatd, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Vivid Seats	2	5	2	0	2.00
Creatd	0	0	0	0	0.00

Vivid Seats currently has a consensus target price of $9.43, indicating a potential downside of 1.12%. Given Vivid Seats’ stronger consensus rating and higher possible upside, equities research analysts clearly believe Vivid Seats is more favorable than Creatd.

Profitability

This table compares Vivid Seats and Creatd’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Vivid Seats	-82.25%	68.65%	5.92%
Creatd	N/A	N/A	N/A

Valuation and Earnings

This table compares Vivid Seats and Creatd”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Vivid Seats	$570.78 million	0.18	-$429.30 million	($69.61)	-0.14
Creatd	$1.92 million	1.31	-$24.23 million	($430.20)	-0.01

Creatd has lower revenue, but higher earnings than Vivid Seats. Vivid Seats is trading at a lower price-to-earnings ratio than Creatd, indicating that it is currently the more affordable of the two stocks.

Volatility and Risk

Vivid Seats has a beta of 1.08, suggesting that its share price is 8% more volatile than the S&P 500. Comparatively, Creatd has a beta of 7.23, suggesting that its share price is 623% more volatile than the S&P 500.

Insider and Institutional Ownership

39.9% of Vivid Seats shares are held by institutional investors. Comparatively, 8.2% of Creatd shares are held by institutional investors. 60.5% of Vivid Seats shares are held by company insiders. Comparatively, 11.8% of Creatd shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Summary

Vivid Seats beats Creatd on 9 of the 14 factors compared between the two stocks.

About Vivid Seats

Vivid Seats Inc. operates an online ticket marketplace in the United States, Canada, and Japan. The company operates in two segments, Marketplace and Resale. The Marketplace segment acts as an intermediary between event ticket buyers and sellers; processes ticket sales on its website and mobile applications through its distribution partners; and sells tickets for sports, concerts, theater events, and other live events. This segment offers Skybox, a proprietary enterprise resource planning tool that helps ticket sellers manage ticket inventories, adjust pricing, and fulfill orders across multiple ticket resale marketplaces; and Vivid Picks daily fantasy sports that allows users to partake in contests by making picks from various sport and player matchups. The Resale segment acquires tickets to resell on secondary ticket marketplaces; and provides internal research and development support for Skybox and to deliver seller software and tools. The company was founded in 2001 and is headquartered in Chicago, Illinois.

About Creatd

Creatd, Inc. empowers creators, brands, and entrepreneurs through its technology and partnership. The company’s proprietary technology platforms and complementary digital businesses include Vocal for Brands, Seller’s Choice, and the intellectual property inherent in Vocal’s owned and operated digital communities and future acquisitions. The company was founded by Jeremy Phillip Frommer and Rick Schwartz on December 30, 1999 and is headquartered in New York, NY.