Reformation (NYSE:REF) Major Shareholder Sells $41,671,426.05 in Stock

Reformation Inc. (NYSE:REF) major shareholder Scsp Refo sold 2,987,199 shares of Reformation stock in a transaction on Friday, July 31st. The stock was sold at an average price of $13.95, for a total transaction of $41,671,426.05. Following the completion of the transaction, the insider directly owned 29,091,749 shares in the company, valued at $405,829,898.55. This represents a 9.31% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is accessible through the SEC website. Major shareholders that own more than 10% of a company’s shares are required to disclose their sales and purchases with the SEC.

Reformation Trading Up 0.1%

Shares of Reformation stock opened at $16.24 on Monday. Reformation Inc. has a 52 week low of $14.70 and a 52 week high of $16.35.

More Reformation News

Here are the key news stories impacting Reformation this week:

• Positive Sentiment: Reformation raised approximately $211 million through its IPO, pricing 14.06 million shares at $15 each and establishing an implied valuation of about $886 million. The capital provides funding to support growth and expansion. Womenswear retailer Reformation’s US IPO raises $211 million
• Positive Sentiment: The retailer’s shares began trading on the NYSE under the symbol REF and have traded above the $15 IPO price, suggesting some investor demand despite a subdued opening. Management said the company is ready to scale in the public markets. Retailer Reformation closes flat in NYSE debut as CEO says company is ready to scale
• Positive Sentiment: Underwriters are expected to begin publishing research after Reformation’s IPO quiet period expires on September 8. New analyst coverage could improve visibility and create an additional catalyst for the stock. Reformation quiet period information
• Neutral Sentiment: Coverage of the IPO has emphasized the brand’s public-market debut and growth ambitions, but the company has only just begun trading, leaving investors with limited public operating history to evaluate. Now Public, Reformation Is Worth $886 Million. What’s Next?
• Negative Sentiment: Director Yael Aflalo sold 1,204,029 shares for approximately $16.8 million, reducing her direct ownership by 9.31%. Although she retains a substantial stake, the large insider sale may raise concerns about near-term insider conviction and add potential selling pressure. SEC insider transaction filing