Adidas (OTCMKTS:ADDYY) Sees Strong Trading Volume – Still a Buy?

Shares of Adidas AG (OTCMKTS:ADDYY) saw unusually-strong trading volume on Friday . Approximately 280,776 shares changed hands during trading, an increase of 189% from the previous session’s volume of 96,996 shares.The stock last traded at $92.81 and had previously closed at $91.81.

Key Adidas News

Here are the key news stories impacting Adidas this week:

• Positive Sentiment: Adidas reported second-quarter revenue of €7.76 billion, ahead of the €7.55 billion analyst estimate. Currency-neutral sales increased 14%, reflecting strong demand during the first half of the year. Adidas raises 2026 sales outlook
• Positive Sentiment: The company raised its 2026 revenue outlook to approximately $31.4 billion, above the roughly $31.0 billion consensus forecast, and now expects currency-neutral revenue growth of 9% to 10%. Adidas lifts sales target and names new finance chief
• Neutral Sentiment: Adidas named a new finance chief as management discussed the quarter’s results and updated outlook on its earnings call. adidas Q2 2026 earnings call transcript
• Negative Sentiment: Quarterly profitability fell short of expectations. EPS was $1.22 versus the $1.38 consensus, while net profit from continuing operations rose 6% to €398 million but missed the €430 million estimate. Why Adidas stock fell despite record sales
• Negative Sentiment: Higher marketing expenses tied to the FIFA World Cup absorbed much of the sales benefit, raising concerns that Adidas’s major sporting-event investment is not translating into sufficient near-term earnings. This profit miss drove the record single-day decline reported after the results. Adidas stock plunges as World Cup boost disappoints

Wall Street Analysts Forecast Growth

A number of equities analysts have recently commented on ADDYY shares. JPMorgan Chase & Co. assumed coverage on Adidas in a report on Thursday, July 2nd. They issued an “overweight” rating for the company. Deutsche Bank Aktiengesellschaft restated a “buy” rating on shares of Adidas in a report on Tuesday, June 30th. Piper Sandler restated an “overweight” rating on shares of Adidas in a research report on Wednesday, July 15th. Zacks Research raised shares of Adidas from a “strong sell” rating to a “hold” rating in a research note on Monday, May 4th. Finally, Telsey Advisory Group reiterated an “outperform” rating on shares of Adidas in a research report on Friday. Nine investment analysts have rated the stock with a Buy rating, two have given a Hold rating and one has issued a Sell rating to the company. Based on data from MarketBeat, Adidas currently has an average rating of “Moderate Buy” and an average price target of $146.02.

Adidas Price Performance

The stock has a market capitalization of $33.00 billion, a PE ratio of 20.34, a price-to-earnings-growth ratio of 1.20 and a beta of 1.24. The company has a quick ratio of 0.71, a current ratio of 1.35 and a debt-to-equity ratio of 0.31. The stock’s 50 day moving average price is $100.16 and its 200-day moving average price is $90.74.

Adidas (OTCMKTS:ADDYY) last posted its quarterly earnings results on Thursday, July 30th. The company reported $1.22 EPS for the quarter, missing the consensus estimate of $1.38 by ($0.16). The company had revenue of $7.76 billion during the quarter, compared to analysts’ expectations of $7.55 billion. Adidas had a return on equity of 22.53% and a net margin of 5.30%. As a group, equities analysts forecast that Adidas AG will post 5.36 EPS for the current year.

Hedge Funds Weigh In On Adidas

A hedge fund recently raised its position in Adidas stock. GAMMA Investing LLC lifted its stake in shares of Adidas AG (OTCMKTS:ADDYY) by 53.5% during the second quarter, according to the company in its most recent Form 13F filing with the SEC. The firm owned 2,101 shares of the company’s stock after acquiring an additional 732 shares during the quarter. GAMMA Investing LLC’s holdings in Adidas were worth $216,000 at the end of the most recent reporting period.

Adidas Company Profile

Adidas AG is a global designer, manufacturer and marketer of athletic footwear, apparel and accessories, headquartered in Herzogenaurach, Germany. Founded by Adolf “Adi” Dassler in 1949, the company has grown into one of the world’s leading sportswear brands, offering products for running, soccer, basketball and a wide range of other sports as well as lifestyle and fashion markets.

Adidas’s product portfolio includes performance footwear, sports apparel, team uniforms, equipment and accessories sold under the Adidas brand and through various collaborations.