MediaAlpha (NYSE:MAX) Director Sells $133,812.20 in Stock

MediaAlpha, Inc. (NYSE:MAX) Director Eugene Nonko sold 9,524 shares of the business’s stock in a transaction that occurred on Wednesday, July 29th. The stock was sold at an average price of $14.05, for a total value of $133,812.20. Following the completion of the sale, the director directly owned 1,032,540 shares in the company, valued at approximately $14,507,187. This represents a 0.91% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is accessible through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards.

Eugene Nonko also recently made the following trade(s):

• On Wednesday, July 29th, Eugene Nonko sold 4,952 shares of MediaAlpha stock. The stock was sold at an average price of $14.05, for a total value of $69,575.60.
• On Tuesday, July 28th, Eugene Nonko sold 10,843 shares of MediaAlpha stock. The shares were sold at an average price of $13.78, for a total value of $149,416.54.
• On Tuesday, July 28th, Eugene Nonko sold 6,622 shares of MediaAlpha stock. The shares were sold at an average price of $13.86, for a total value of $91,780.92.
• On Monday, July 27th, Eugene Nonko sold 8,205 shares of MediaAlpha stock. The stock was sold at an average price of $13.28, for a total value of $108,962.40.
• On Monday, July 27th, Eugene Nonko sold 3,282 shares of MediaAlpha stock. The stock was sold at an average price of $13.28, for a total value of $43,584.96.
• On Monday, July 20th, Eugene Nonko sold 4,952 shares of MediaAlpha stock. The stock was sold at an average price of $13.87, for a total value of $68,684.24.
• On Monday, July 20th, Eugene Nonko sold 9,524 shares of MediaAlpha stock. The shares were sold at an average price of $13.82, for a total value of $131,621.68.
• On Wednesday, July 8th, Eugene Nonko sold 8,205 shares of MediaAlpha stock. The stock was sold at an average price of $13.61, for a total value of $111,670.05.
• On Wednesday, July 8th, Eugene Nonko sold 3,282 shares of MediaAlpha stock. The stock was sold at an average price of $13.78, for a total transaction of $45,225.96.
• On Tuesday, July 7th, Eugene Nonko sold 9,524 shares of MediaAlpha stock. The shares were sold at an average price of $14.06, for a total transaction of $133,907.44.

MediaAlpha Price Performance

MAX stock traded up $0.06 during trading on Wednesday, hitting $13.85. 1,266,402 shares of the stock traded hands, compared to its average volume of 778,728. The stock has a market cap of $863.24 million, a price-to-earnings ratio of 21.63 and a beta of 1.08. MediaAlpha, Inc. has a 1 year low of $7.09 and a 1 year high of $14.70. The firm’s 50 day moving average is $11.26 and its two-hundred day moving average is $10.15.

MediaAlpha (NYSE:MAX) last issued its earnings results on Wednesday, July 29th. The company reported $0.65 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.21 by $0.44. The business had revenue of $316.88 million during the quarter, compared to analysts’ expectations of $300.87 million. MediaAlpha had a net margin of 3.37% and a negative return on equity of 147.82%. As a group, analysts anticipate that MediaAlpha, Inc. will post 0.97 EPS for the current fiscal year.

Wall Street Analysts Forecast Growth

Several equities analysts recently issued reports on the company. Weiss Ratings raised MediaAlpha from a “hold (c-)” rating to a “hold (c)” rating in a research report on Wednesday, July 1st. JPMorgan Chase & Co. lifted their target price on MediaAlpha from $11.00 to $12.00 and gave the stock an “overweight” rating in a report on Thursday, April 30th. Zacks Research cut MediaAlpha from a “hold” rating to a “strong sell” rating in a research note on Tuesday, May 19th. TD Cowen lowered their price target on MediaAlpha from $13.00 to $11.00 and set a “hold” rating on the stock in a report on Tuesday, June 23rd. Finally, Wall Street Zen raised MediaAlpha from a “hold” rating to a “buy” rating in a research report on Sunday, July 12th. One analyst has rated the stock with a Strong Buy rating, four have issued a Buy rating, three have given a Hold rating and one has issued a Sell rating to the company’s stock. According to data from MarketBeat, MediaAlpha presently has an average rating of “Moderate Buy” and an average target price of $12.64.

MediaAlpha News Summary

Here are the key news stories impacting MediaAlpha this week:

• Positive Sentiment: MediaAlpha reported second-quarter EPS of $0.65, far above the $0.21 analyst consensus, while revenue reached a record $316.9 million, exceeding expectations of $300.9 million. Revenue increased 26% year over year, net income was $41.8 million, and adjusted EBITDA totaled $29.3 million. MediaAlpha Announces Second Quarter 2026 Financial Results
• Positive Sentiment: Third-quarter revenue guidance of $330 million to $355 million brackets and exceeds the $332.4 million consensus at its midpoint, suggesting continued demand across the company’s insurance marketplace. EPS guidance was not provided in the supplied update.
• Positive Sentiment: The company repurchased more than $41 million of stock during the first half of 2026, potentially supporting per-share value and signaling management’s confidence in the business.
• Neutral Sentiment: Analyst views remain mixed but generally constructive. MediaAlpha carries a “Moderate Buy” consensus rating, although the previously reported average price target of $12.64 was below the recent trading range.
• Negative Sentiment: Director Eugene Nonko sold shares in multiple transactions, including 4,952 shares for $68,684 and 9,524 shares for $131,622. However, the sales were conducted under a pre-arranged Rule 10b5-1 plan to cover tax withholding, and his remaining ownership remains substantial, reducing the negative signal.

Institutional Inflows and Outflows

Hedge funds and other institutional investors have recently added to or reduced their stakes in the stock. Caitong International Asset Management Co. Ltd boosted its holdings in MediaAlpha by 5,900.0% in the fourth quarter. Caitong International Asset Management Co. Ltd now owns 2,160 shares of the company’s stock worth $28,000 after purchasing an additional 2,124 shares during the last quarter. Rockefeller Capital Management L.P. grew its position in MediaAlpha by 9,917.9% in the 4th quarter. Rockefeller Capital Management L.P. now owns 2,805 shares of the company’s stock worth $36,000 after purchasing an additional 2,777 shares during the period. Quarry LP raised its stake in MediaAlpha by 43.3% during the 3rd quarter. Quarry LP now owns 4,087 shares of the company’s stock valued at $47,000 after buying an additional 1,234 shares during the last quarter. Strs Ohio purchased a new stake in MediaAlpha during the 4th quarter valued at $49,000. Finally, Tower Research Capital LLC TRC lifted its holdings in shares of MediaAlpha by 28.0% during the 2nd quarter. Tower Research Capital LLC TRC now owns 5,551 shares of the company’s stock valued at $61,000 after buying an additional 1,213 shares during the period. Institutional investors own 64.39% of the company’s stock.

About MediaAlpha

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.