Salesforce Inc. $CRM Shares Sold by Cetera Investment Advisers

Cetera Investment Advisers lessened its position in shares of Salesforce Inc. (NYSE:CRM) by 5.3% during the 1st quarter, according to the company in its most recent disclosure with the SEC. The firm owned 369,205 shares of the CRM provider’s stock after selling 20,794 shares during the quarter. Cetera Investment Advisers’ holdings in Salesforce were worth $68,920,000 at the end of the most recent reporting period.

A number of other large investors have also modified their holdings of CRM. Brighton Jones LLC grew its position in shares of Salesforce by 13.7% during the 4th quarter. Brighton Jones LLC now owns 25,668 shares of the CRM provider’s stock valued at $8,582,000 after acquiring an additional 3,102 shares during the period. Revolve Wealth Partners LLC grew its holdings in Salesforce by 12.6% in the fourth quarter. Revolve Wealth Partners LLC now owns 1,827 shares of the CRM provider’s stock valued at $611,000 after purchasing an additional 205 shares during the period. Bison Wealth LLC increased its position in shares of Salesforce by 9.0% in the fourth quarter. Bison Wealth LLC now owns 2,234 shares of the CRM provider’s stock valued at $747,000 after buying an additional 184 shares in the last quarter. Sivia Capital Partners LLC raised its stake in shares of Salesforce by 3.7% during the 2nd quarter. Sivia Capital Partners LLC now owns 2,958 shares of the CRM provider’s stock worth $807,000 after buying an additional 106 shares during the period. Finally, United Bank lifted its position in shares of Salesforce by 5.2% during the 2nd quarter. United Bank now owns 10,198 shares of the CRM provider’s stock valued at $2,781,000 after buying an additional 500 shares in the last quarter. Institutional investors and hedge funds own 80.43% of the company’s stock.

More Salesforce News

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Salesforce said the U.S. Department of Veterans Affairs awarded it a $1.6 billion, three-year agreement to help modernize veteran care and services through its Missionforce platform, a major enterprise and government win that could support future revenue growth. Article Title
• Positive Sentiment: Market commentary highlighted Salesforce as part of a broader rally in enterprise software tied to government AI deals, suggesting investors are rewarding the company’s AI-driven growth story and large-addressable-market opportunity. Article Title
• Positive Sentiment: Salesforce also announced equity awards for new employees joining from the acquisitions of Qualified and MeshMesh, reinforcing that the company is still using M&A and talent integration to expand its product capabilities. Article Title
• Neutral Sentiment: Several pieces discussed Salesforce’s longer-term outlook and AI platform strategy, including third-party takes on catalysts and new apps built on Salesforce, which support the stock’s narrative but are less immediate drivers than the VA deal. Article Title
• Negative Sentiment: One article flagged a “critical security test” for Salesforce, which could raise investor concerns about execution and platform trust, though it is not as immediate as the contract news. Article Title
• Negative Sentiment: Salesforce was also mentioned in a piece about the company falling more than the broader market the prior day, reflecting that the stock has still been under pressure despite the recent upbeat headlines. Article Title

Salesforce Price Performance

Salesforce stock opened at $163.65 on Friday. The company has a fifty day simple moving average of $170.08 and a 200-day simple moving average of $187.79. The firm has a market capitalization of $134.03 billion, a price-to-earnings ratio of 18.94, a PEG ratio of 0.85 and a beta of 1.18. The company has a quick ratio of 0.79, a current ratio of 0.79 and a debt-to-equity ratio of 1.15. Salesforce Inc. has a 52-week low of $146.32 and a 52-week high of $274.00.

Salesforce (NYSE:CRM) last posted its quarterly earnings results on Wednesday, May 27th. The CRM provider reported $3.88 earnings per share for the quarter, topping analysts’ consensus estimates of $3.13 by $0.75. The firm had revenue of $11.13 billion for the quarter, compared to analyst estimates of $11.05 billion. Salesforce had a net margin of 18.73% and a return on equity of 18.72%. Salesforce’s quarterly revenue was up 13.3% on a year-over-year basis. During the same period in the previous year, the business posted $2.58 earnings per share. Salesforce has set its FY 2027 guidance at 14.060-14.120 EPS and its Q2 2027 guidance at 3.250-3.270 EPS. On average, equities analysts anticipate that Salesforce Inc. will post 10.29 EPS for the current fiscal year.

Salesforce Dividend Announcement

The business also recently disclosed a quarterly dividend, which was paid on Thursday, July 2nd. Investors of record on Thursday, June 11th were given a dividend of $0.44 per share. The ex-dividend date was Thursday, June 11th. This represents a $1.76 dividend on an annualized basis and a yield of 1.1%. Salesforce’s dividend payout ratio (DPR) is presently 20.37%.

Analyst Ratings Changes

A number of equities research analysts recently issued reports on the stock. Wall Street Zen raised shares of Salesforce from a “hold” rating to a “buy” rating in a research note on Saturday, June 6th. BMO Capital Markets dropped their target price on shares of Salesforce from $225.00 to $215.00 and set an “outperform” rating on the stock in a research report on Thursday, May 28th. Citizens Jmp reissued a “market outperform” rating and set a $315.00 target price on shares of Salesforce in a research note on Thursday, May 28th. Roth Capital restated a “buy” rating and set a $325.00 price target on shares of Salesforce in a research report on Thursday, May 28th. Finally, B. Riley Financial raised their price target on shares of Salesforce from $205.00 to $240.00 and gave the company a “buy” rating in a research note on Thursday, May 28th. Two equities research analysts have rated the stock with a Strong Buy rating, twenty-four have assigned a Buy rating, seventeen have given a Hold rating and three have issued a Sell rating to the stock. According to data from MarketBeat.com, the company presently has an average rating of “Moderate Buy” and a consensus target price of $249.51.

Salesforce Company Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.