Creative Realities (NASDAQ:CREX) Stock Price Down 1.8% – Should You Sell?

Shares of Creative Realities, Inc. (NASDAQ:CREX) fell 1.8% during trading on Thursday . The company traded as low as $3.30 and last traded at $3.36. Approximately 15,739 shares were traded during trading, a decline of 70% from the average daily volume of 52,189 shares. The stock had previously closed at $3.42.

Wall Street Analyst Weigh In

CREX has been the topic of a number of recent research reports. Weiss Ratings reaffirmed a “sell (d-)” rating on shares of Creative Realities in a research note on Friday, July 17th. Zacks Research raised shares of Creative Realities from a “strong sell” rating to a “hold” rating in a research report on Monday, June 29th. Finally, Alliance Global Partners restated a “buy” rating on shares of Creative Realities in a report on Wednesday, April 15th. One equities research analyst has rated the stock with a Buy rating, one has given a Hold rating and one has given a Sell rating to the company’s stock. Based on data from MarketBeat.com, the stock has an average rating of “Hold”.

Creative Realities Stock Performance

The company has a 50-day moving average of $3.78 and a 200-day moving average of $3.59. The company has a market cap of $35.52 million, a PE ratio of -1.80 and a beta of 1.46. The company has a quick ratio of 0.55, a current ratio of 0.73 and a debt-to-equity ratio of 3.70.

Creative Realities (NASDAQ:CREX) last released its quarterly earnings results on Friday, May 15th. The company reported ($0.74) EPS for the quarter, missing analysts’ consensus estimates of ($0.46) by ($0.28). Creative Realities had a negative net margin of 29.92% and a negative return on equity of 59.08%. The company had revenue of $16.35 million during the quarter, compared to analysts’ expectations of $16.52 million. As a group, analysts anticipate that Creative Realities, Inc. will post 0.38 earnings per share for the current year.

Insider Activity

In other news, CEO Richard C. Mills bought 200,000 shares of the stock in a transaction dated Tuesday, June 30th. The stock was bought at an average price of $3.50 per share, for a total transaction of $700,000.00. Following the completion of the acquisition, the chief executive officer directly owned 952,601 shares in the company, valued at approximately $3,334,103.50. This trade represents a 26.57% increase in their position. The purchase was disclosed in a legal filing with the SEC, which can be accessed through this hyperlink. Also, CFO Tamra L. Koshewa purchased 28,571 shares of the company’s stock in a transaction that occurred on Tuesday, June 30th. The shares were purchased at an average cost of $3.50 per share, for a total transaction of $99,998.50. Following the completion of the transaction, the chief financial officer directly owned 28,571 shares of the company’s stock, valued at $99,998.50. This represents a ∞ increase in their ownership of the stock. The SEC filing for this purchase provides additional information. Corporate insiders own 26.77% of the company’s stock.

Institutional Investors Weigh In On Creative Realities

Several institutional investors and hedge funds have recently added to or reduced their stakes in CREX. Bridgeway Capital Management LLC bought a new position in shares of Creative Realities during the 4th quarter worth approximately $26,000. XTX Topco Ltd bought a new position in shares of Creative Realities in the fourth quarter valued at approximately $66,000. Goldman Sachs Group Inc. increased its position in shares of Creative Realities by 21.4% during the fourth quarter. Goldman Sachs Group Inc. now owns 34,714 shares of the company’s stock valued at $91,000 after acquiring an additional 6,122 shares during the last quarter. Dimensional Fund Advisors LP increased its position in shares of Creative Realities by 18.6% during the third quarter. Dimensional Fund Advisors LP now owns 48,131 shares of the company’s stock valued at $110,000 after acquiring an additional 7,560 shares during the last quarter. Finally, Citadel Advisors LLC purchased a new stake in shares of Creative Realities during the third quarter valued at approximately $141,000. Hedge funds and other institutional investors own 41.32% of the company’s stock.

Creative Realities Company Profile

Creative Realities, Inc (NASDAQ: CREX) is a technology company specializing in digital engagement solutions for retail, restaurant, corporate and public-facing environments. Headquartered in Dallas, Texas, the company develops and delivers integrated hardware and software platforms designed to create dynamic, interactive experiences. Its offerings include digital signage networks, interactive kiosks and video training systems, all powered by an enterprise-grade content management system that enables clients to deploy, schedule and monitor multimedia content across multiple locations.

The company’s flagship software platform provides real-time analytics, remote asset management and customizable user interfaces that support both touchscreen and traditional display formats.