Research Analysts Offer Predictions for NIKE Q2 Earnings

NIKE, Inc. (NYSE:NKE) – Analysts at Zacks Research dropped their Q2 2028 earnings estimates for NIKE in a report issued on Tuesday, July 21st. Zacks Research analyst Team now expects that the footwear maker will earn $0.60 per share for the quarter, down from their prior forecast of $0.80. Zacks Research has a “Strong Sell” rating on the stock. The consensus estimate for NIKE’s current full-year earnings is $1.74 per share. Zacks Research also issued estimates for NIKE’s Q4 2028 earnings at $0.53 EPS.

NIKE (NYSE:NKE) last posted its earnings results on Tuesday, June 30th. The footwear maker reported $0.20 EPS for the quarter, topping analysts’ consensus estimates of $0.11 by $0.09. The business had revenue of $10.97 billion during the quarter, compared to the consensus estimate of $10.85 billion. NIKE had a net margin of 6.70% and a return on equity of 16.54%. The firm’s revenue was down 1.1% on a year-over-year basis. During the same quarter in the previous year, the firm posted $0.14 EPS.

A number of other research firms have also recently commented on NKE. Williams Trading reduced their price objective on NIKE from $80.00 to $57.00 and set a “buy” rating for the company in a research report on Wednesday, April 1st. CICC Research lowered their price objective on shares of NIKE from $58.00 to $44.80 and set a “neutral” rating on the stock in a research note on Thursday, July 2nd. Piper Sandler cut their target price on shares of NIKE from $50.00 to $45.00 and set a “neutral” rating for the company in a research report on Wednesday, July 1st. China Renaissance cut their target price on shares of NIKE from $50.30 to $47.30 and set a “hold” rating for the company in a research report on Thursday, July 2nd. Finally, BNP Paribas Exane reaffirmed an “underperform” rating on shares of NIKE in a report on Wednesday. One analyst has rated the stock with a Strong Buy rating, thirteen have issued a Buy rating, nineteen have assigned a Hold rating and four have given a Sell rating to the stock. According to MarketBeat.com, the stock currently has an average rating of “Hold” and an average price target of $53.86.

NIKE Price Performance

NYSE NKE opened at $42.22 on Thursday. The stock has a market capitalization of $62.52 billion, a price-to-earnings ratio of 20.20, a PEG ratio of 1.91 and a beta of 1.12. NIKE has a 1-year low of $40.00 and a 1-year high of $80.17. The company has a debt-to-equity ratio of 0.40, a current ratio of 1.96 and a quick ratio of 1.36. The business’s fifty day moving average price is $43.70 and its 200-day moving average price is $51.37.

Institutional Investors Weigh In On NIKE

A number of hedge funds have recently bought and sold shares of NKE. Brighton Jones LLC raised its position in NIKE by 388.5% during the fourth quarter. Brighton Jones LLC now owns 202,411 shares of the footwear maker’s stock valued at $15,316,000 after purchasing an additional 160,980 shares during the period. Caxton Associates LLP purchased a new stake in NIKE during the 1st quarter valued at $311,000. United Bank lifted its position in NIKE by 11.3% in the second quarter. United Bank now owns 17,067 shares of the footwear maker’s stock worth $1,212,000 after buying an additional 1,736 shares during the last quarter. NewEdge Advisors LLC lifted its position in NIKE by 0.3% in the second quarter. NewEdge Advisors LLC now owns 64,161 shares of the footwear maker’s stock worth $4,558,000 after buying an additional 197 shares during the last quarter. Finally, CIBC Asset Management Inc boosted its stake in NIKE by 6.5% during the second quarter. CIBC Asset Management Inc now owns 191,268 shares of the footwear maker’s stock worth $13,588,000 after buying an additional 11,646 shares during the period. Hedge funds and other institutional investors own 64.25% of the company’s stock.

Insider Activity at NIKE

In related news, EVP Philip Mccartney sold 17,398 shares of the business’s stock in a transaction dated Friday, June 12th. The stock was sold at an average price of $46.18, for a total value of $803,439.64. Following the sale, the executive vice president directly owned 53,133 shares in the company, valued at approximately $2,453,681.94. The trade was a 24.67% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Corporate insiders own 1.10% of the company’s stock.

NIKE Dividend Announcement

The business also recently declared a quarterly dividend, which was paid on Wednesday, July 1st. Shareholders of record on Monday, June 1st were paid a $0.41 dividend. The ex-dividend date was Monday, June 1st. This represents a $1.64 annualized dividend and a yield of 3.9%. NIKE’s payout ratio is presently 78.47%.

NIKE News Roundup

Here are the key news stories impacting NIKE this week:

• Positive Sentiment: NIKE is aiming to regain pricing power and reduce marketplace clutter in China by steering online sales toward its own website, app, and select flagship storefronts, which could strengthen brand presentation if it works. After tackling discounts in China, Nike still needs to win back shoppers
• Positive Sentiment: Some analysts still see meaningful upside longer term, with coverage citing a potentially attractive valuation despite the stock’s recent weakness. Nike Continues a Troubled 2026 But Has Potential to Double According to Morningstar
• Neutral Sentiment: NIKE’s latest earnings beat expectations, but revenue still declined year over year, leaving the turnaround narrative intact rather than clearly resolved.
• Negative Sentiment: Wall Street skepticism is growing after NIKE said it will end online distribution through several China partners starting in 2027, with analysts warning that sales could be pressured and market share could slip during the transition. NKE Stock Slips As Nike’s China E-Commerce Reset Draws Wall Street Skepticism
• Negative Sentiment: Reuters and other reports say Nike has been losing sales in China for eight straight quarters, and the overhaul highlights how dependent the turnaround is on winning back shoppers in a highly competitive market. Nike to tighten online sales in China amid ‘cluttered’ marketplace
• Negative Sentiment: Zacks Research cut multiple forward earnings estimates and kept a “Strong Sell” rating, reinforcing concerns that NIKE’s recovery may take longer than investors hoped. NIKE, Inc. stock news

NIKE Company Profile

Nike, Inc (NYSE: NKE) is a global designer, marketer and distributor of athletic footwear, apparel, equipment and accessories. Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman and renamed Nike in 1971, the company is headquartered near Beaverton, Oregon. Nike develops and commercializes products across performance and lifestyle categories for sports including running, basketball, soccer and training, and is known for signature technologies and design-driven product lines.

The company markets products under several primary brands, including Nike, Jordan and Converse, and sells through a combination of wholesale relationships, branded retail stores and direct-to-consumer channels such as company-operated stores and digital platforms (e.g., Nike.com and mobile apps).