comScore, Inc. (NASDAQ:SCOR) Sees Large Decrease in Short Interest

comScore, Inc. (NASDAQ:SCOR) saw a large drop in short interest in the month of June. As of June 30th, there was short interest totaling 9,941 shares, a drop of 53.8% from the June 15th total of 21,522 shares. Currently, 0.1% of the company’s shares are sold short. Based on an average daily volume of 61,763 shares, the days-to-cover ratio is presently 0.2 days.

Institutional Investors Weigh In On comScore

Large investors have recently made changes to their positions in the business. Westerly Capital Management LLC grew its stake in comScore by 1.3% in the second quarter. Westerly Capital Management LLC now owns 400,000 shares of the company’s stock worth $1,928,000 after purchasing an additional 5,000 shares during the period. Susquehanna International Group LLP lifted its position in comScore by 15.3% during the third quarter. Susquehanna International Group LLP now owns 39,064 shares of the company’s stock valued at $341,000 after buying an additional 5,191 shares during the period. Citadel Advisors LLC bought a new stake in shares of comScore during the 3rd quarter valued at $96,000. Beartown Capital Management LLC bought a new stake in shares of comScore during the 4th quarter valued at $820,000. Finally, Cerberus Capital Management L.P. grew its position in shares of comScore by 2,997.5% in the 4th quarter. Cerberus Capital Management L.P. now owns 3,396,479 shares of the company’s stock worth $22,077,000 after buying an additional 3,286,825 shares during the period. 42.15% of the stock is currently owned by institutional investors.

comScore Trading Up 0.6%

SCOR traded up $0.04 during trading on Wednesday, hitting $7.02. 13,930 shares of the stock traded hands, compared to its average volume of 35,549. The firm has a market capitalization of $105.98 million, a P/E ratio of 2.99 and a beta of 1.08. comScore has a 12-month low of $4.81 and a 12-month high of $10.18. The company has a debt-to-equity ratio of 0.33, a current ratio of 0.69 and a quick ratio of 0.69. The firm has a 50-day moving average of $7.22 and a 200 day moving average of $7.38.

Analysts Set New Price Targets

Several analysts have issued reports on SCOR shares. Craig Hallum restated a “buy” rating on shares of comScore in a research report on Wednesday, March 18th. Weiss Ratings reissued a “sell (d-)” rating on shares of comScore in a research note on Wednesday, June 24th. One equities research analyst has rated the stock with a Buy rating and one has issued a Sell rating to the company’s stock. Based on data from MarketBeat, the stock has a consensus rating of “Hold”.

comScore Company Profile

comScore, Inc is a global media measurement and analytics company that specializes in delivering insights into consumer behavior across digital, television and theatrical platforms. Founded in 1999 and headquartered in Reston, Virginia, comScore provides data-driven solutions designed to help media companies, advertisers and agencies understand audience engagement and optimize marketing strategies. The company’s analytics offerings enable clients to measure the reach and impact of online content, mobile applications, streaming video, and traditional broadcast media with a unified data view.

The company’s product suite includes Digital Analytix for website and app analytics, Media Metrix for audience measurement, Advertising Analytics for campaign performance tracking, Video Metrix for streaming and online video insights, and theatrical measurement services for box office analytics.