Insider Selling: Roku (NASDAQ:ROKU) Insider Sells $2,926,870.38 in Stock

Roku, Inc. (NASDAQ:ROKU) insider Charles Collier sold 20,538 shares of the firm’s stock in a transaction on Monday, July 6th. The stock was sold at an average price of $142.51, for a total transaction of $2,926,870.38. Following the completion of the sale, the insider owned 15,200 shares in the company, valued at $2,166,152. This represents a 57.47% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Charles Collier also recently made the following trade(s):

• On Thursday, June 4th, Charles Collier sold 20,537 shares of Roku stock. The shares were sold at an average price of $124.94, for a total transaction of $2,565,892.78.
• On Tuesday, June 2nd, Charles Collier sold 7,067 shares of Roku stock. The shares were sold at an average price of $127.26, for a total transaction of $899,346.42.
• On Monday, May 4th, Charles Collier sold 20,538 shares of Roku stock. The shares were sold at an average price of $124.23, for a total transaction of $2,551,435.74.
• On Friday, April 17th, Charles Collier sold 205,807 shares of Roku stock. The stock was sold at an average price of $115.00, for a total value of $23,667,805.00.
• On Thursday, April 16th, Charles Collier sold 3,431 shares of Roku stock. The shares were sold at an average price of $110.17, for a total value of $377,993.27.
• On Wednesday, April 8th, Charles Collier sold 205,821 shares of Roku stock. The shares were sold at an average price of $105.00, for a total value of $21,611,205.00.

Roku Stock Up 0.7%

Roku stock opened at $140.26 on Friday. The business has a 50 day moving average price of $130.35 and a two-hundred day moving average price of $111.20. Roku, Inc. has a 12 month low of $78.53 and a 12 month high of $148.88. The stock has a market cap of $20.68 billion, a price-to-earnings ratio of 105.46 and a beta of 2.01.

Roku (NASDAQ:ROKU) last announced its quarterly earnings data on Thursday, April 30th. The company reported $0.57 earnings per share for the quarter, topping the consensus estimate of $0.34 by $0.23. The company had revenue of $1.25 billion for the quarter, compared to analyst estimates of $1.20 billion. Roku had a return on equity of 7.64% and a net margin of 4.06%.Roku’s revenue for the quarter was up 22.4% compared to the same quarter last year. During the same quarter last year, the firm earned ($0.19) EPS. On average, analysts expect that Roku, Inc. will post 2.41 earnings per share for the current fiscal year.

Institutional Inflows and Outflows

Institutional investors and hedge funds have recently added to or reduced their stakes in the stock. Blue Trust Inc. increased its position in Roku by 680.0% in the 4th quarter. Blue Trust Inc. now owns 234 shares of the company’s stock valued at $25,000 after acquiring an additional 204 shares in the last quarter. Aventura Private Wealth LLC bought a new position in shares of Roku in the fourth quarter worth about $26,000. Bayban lifted its position in shares of Roku by 1,300.0% during the first quarter. Bayban now owns 280 shares of the company’s stock worth $26,000 after purchasing an additional 260 shares in the last quarter. WPG Advisers LLC acquired a new position in shares of Roku during the fourth quarter worth approximately $31,000. Finally, Safe Harbor Fiduciary LLC bought a new stake in shares of Roku during the fourth quarter valued at approximately $31,000. Institutional investors and hedge funds own 86.30% of the company’s stock.

Roku News Roundup

Here are the key news stories impacting Roku this week:

• Positive Sentiment: Roku’s World Cup-related marketing and product visibility are getting attention, including its new Soccer Zone and coverage showing Roku TVs and accessories being used to watch FIFA World Cup 2026. That could support engagement and reinforce Roku’s brand with streaming viewers. Roku’s new Soccer Zone a hit for FIFA World Cup
• Positive Sentiment: Roku expanded its free live TV lineup with six new channels, which may improve platform stickiness and ad inventory over time by giving users more reasons to stay within the Roku ecosystem. Roku just made its free live TV lineup even bigger with 6 new channels
• Positive Sentiment: Roku is also benefiting from continued interest around its premium performance and recent earnings beat, with the company previously reporting stronger-than-expected EPS and revenue growth. That backdrop helps explain investor confidence despite near-term noise. Roku insider trading and price performance article
• Neutral Sentiment: Several articles were mainly consumer-product or comparison pieces, such as projector deals, Roku feature roundups, and Apple TV 4K vs. Roku coverage. These are useful for visibility but are unlikely to materially affect the stock on their own. Apple TV 4K vs. Roku: What’s the Best Streaming Platform?
• Negative Sentiment: Roku disclosed an insider sale by Charles Collier of 20,538 shares under a pre-arranged trading plan. While the sale was planned, insider selling can still weigh on sentiment when shares are near recent highs. Roku insider sells 20,538 shares
• Negative Sentiment: The stock also faced a broader-day pullback versus the overall market, suggesting some traders may be taking profits after a strong run. Roku suffers a larger drop than the general market

Analyst Upgrades and Downgrades

A number of equities analysts have recently issued reports on the stock. William Blair cut shares of Roku from an “outperform” rating to a “market perform” rating in a research note on Monday, June 15th. Piper Sandler lowered shares of Roku from an “overweight” rating to a “neutral” rating and lifted their target price for the company from $148.00 to $160.00 in a research report on Tuesday, June 16th. Wells Fargo & Company upped their target price on shares of Roku from $137.00 to $167.00 and gave the company an “overweight” rating in a research note on Friday, May 1st. UBS Group set a $160.00 price target on shares of Roku in a research report on Monday, June 15th. Finally, Jefferies Financial Group cut shares of Roku from a “buy” rating to a “hold” rating and set a $160.00 price target for the company. in a research note on Monday, June 15th. Eleven equities research analysts have rated the stock with a Buy rating and sixteen have given a Hold rating to the company. According to MarketBeat, the stock presently has a consensus rating of “Hold” and an average target price of $153.71.

About Roku

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.