USA Today (NYSE:TDAY – Get Free Report) and LQR House (NASDAQ:YHC – Get Free Report) are both small-cap business services companies, but which is the superior business? We will compare the two companies based on the strength of their analyst recommendations, valuation, dividends, institutional ownership, profitability, earnings and risk.
Profitability
This table compares USA Today and LQR House’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| USA Today | 1.27% | 21.75% | 2.09% |
| LQR House | -1,769.54% | -45.42% | -39.96% |
Earnings & Valuation
This table compares USA Today and LQR House”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| USA Today | $2.30 billion | 0.57 | $1.75 million | $0.06 | 148.17 |
| LQR House | $1.57 million | 0.41 | -$25.52 million | ($1.48) | -0.03 |
USA Today has higher revenue and earnings than LQR House. LQR House is trading at a lower price-to-earnings ratio than USA Today, indicating that it is currently the more affordable of the two stocks.
Institutional and Insider Ownership
76.7% of USA Today shares are owned by institutional investors. 4.4% of USA Today shares are owned by company insiders. Comparatively, 9.4% of LQR House shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.
Analyst Recommendations
This is a breakdown of current ratings and recommmendations for USA Today and LQR House, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| USA Today | 1 | 1 | 2 | 0 | 2.25 |
| LQR House | 1 | 0 | 0 | 0 | 1.00 |
USA Today currently has a consensus target price of $8.53, indicating a potential downside of 4.11%. Given USA Today’s stronger consensus rating and higher probable upside, research analysts clearly believe USA Today is more favorable than LQR House.
Volatility & Risk
USA Today has a beta of 1.4, suggesting that its stock price is 40% more volatile than the S&P 500. Comparatively, LQR House has a beta of 3.2, suggesting that its stock price is 220% more volatile than the S&P 500.
Summary
USA Today beats LQR House on 12 of the 14 factors compared between the two stocks.
About USA Today
Gannett Co Inc. invests in, owns, and operates local media assets in the United States. The company’s principal products include 125 daily newspapers with total paid circulation of approximately 1.4 million; 314 weekly newspapers with total paid circulation of approximately 315,000 and total free circulation of approximately 1.9 million; 124 shoppers with total circulation of approximately 3.0 million; and 538 locally-focused Websites, including Internet and mobile devices with approximately 224 million page views per month. Its principal products also comprise 2 yellow page directories with a total distribution of approximately 230,000 that cover a population of approximately 411,000 people; 68 business publications; and Propel digital marketing and business services. In addition, the company produces niche publications that address specific local market interests, such as recreation, sports, healthcare, and real estate. Further, it provides print and online products that offer local market news and information on various topics comprising local news and politics, community and regional events, youth sports, opinion and editorial pages, local schools, obituaries, weddings, and police reports, as well as print and digital advertising products, as well as commercial printing and regional business-oriented publications services. The company reaches approximately 20 million people per week; and serves approximately 220,000 business customers. New Media Investment Group Inc. was founded in 1997 and is based in New York, New York.
About LQR House
LQR House, Inc. provides digital marketing and brand development for alcoholic beverage space. It intends to integrate the supply, sales, and marketing facets of the alcoholic beverage space into one easy to use platform and become the one-stop-shop for everything related to alcohol. The company was founded on January 11, 2021 and is headquartered in Miami Beach, FL.
Receive News & Ratings for USA Today Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for USA Today and related companies with MarketBeat.com's FREE daily email newsletter.
