Truist Financial Forecasts Strong Price Appreciation for Zebra Technologies (NASDAQ:ZBRA) Stock

Zebra Technologies (NASDAQ:ZBRA) had its target price upped by stock analysts at Truist Financial from $267.00 to $296.00 in a report released on Thursday,Benzinga reports. The firm presently has a “hold” rating on the industrial products company’s stock. Truist Financial’s price target would indicate a potential upside of 10.51% from the stock’s current price.

Other equities analysts have also issued reports about the stock. Zacks Research lowered shares of Zebra Technologies from a “strong-buy” rating to a “hold” rating in a report on Monday, April 20th. Barclays boosted their target price on Zebra Technologies from $345.00 to $346.00 and gave the company an “overweight” rating in a research report on Monday, June 22nd. Wolfe Research decreased their price target on Zebra Technologies from $309.00 to $281.00 and set an “outperform” rating on the stock in a research note on Wednesday, April 8th. Robert W. Baird raised their price target on Zebra Technologies from $300.00 to $310.00 and gave the stock an “outperform” rating in a research report on Wednesday, May 13th. Finally, BNP Paribas Exane lifted their price objective on Zebra Technologies from $365.00 to $370.00 and gave the company an “outperform” rating in a research note on Wednesday, May 13th. Eight equities research analysts have rated the stock with a Buy rating and five have given a Hold rating to the company. According to MarketBeat.com, the company has a consensus rating of “Moderate Buy” and an average price target of $321.73.

Zebra Technologies Stock Up 1.7%

Shares of NASDAQ:ZBRA opened at $267.85 on Thursday. The company has a market capitalization of $12.76 billion, a price-to-earnings ratio of 32.39 and a beta of 1.60. Zebra Technologies has a 12-month low of $199.05 and a 12-month high of $352.66. The business has a 50-day moving average price of $240.04 and a 200 day moving average price of $237.31. The company has a current ratio of 0.96, a quick ratio of 0.57 and a debt-to-equity ratio of 0.69.

Zebra Technologies (NASDAQ:ZBRA) last announced its earnings results on Tuesday, May 12th. The industrial products company reported $4.75 earnings per share for the quarter, topping the consensus estimate of $4.21 by $0.54. The company had revenue of $1.50 billion during the quarter, compared to analyst estimates of $1.48 billion. Zebra Technologies had a net margin of 7.49% and a return on equity of 18.91%. Zebra Technologies’s revenue was up 14.3% compared to the same quarter last year. During the same quarter last year, the firm posted $4.02 earnings per share. Zebra Technologies has set its FY 2026 guidance at 18.300-18.700 EPS and its Q2 2026 guidance at 4.200-4.500 EPS. Sell-side analysts expect that Zebra Technologies will post 15.2 EPS for the current year.

Insider Buying and Selling

In other Zebra Technologies news, Director Janice M. Roberts sold 3,000 shares of the stock in a transaction that occurred on Thursday, May 14th. The shares were sold at an average price of $249.54, for a total transaction of $748,620.00. Following the sale, the director directly owned 6,183 shares in the company, valued at $1,542,905.82. This represents a 32.67% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available through this link. Also, insider Loizides Melissa Luff sold 500 shares of the firm’s stock in a transaction that occurred on Tuesday, May 26th. The shares were sold at an average price of $253.95, for a total transaction of $126,975.00. Following the completion of the transaction, the insider directly owned 3,702 shares of the company’s stock, valued at $940,122.90. This represents a 11.90% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders own 0.91% of the company’s stock.

Institutional Trading of Zebra Technologies

Several hedge funds have recently modified their holdings of ZBRA. Ameriflex Group Inc. acquired a new position in Zebra Technologies during the 3rd quarter worth $26,000. Garner Asset Management Corp acquired a new position in Zebra Technologies in the fourth quarter valued at approximately $30,000. Johnson Financial Group Inc. grew its position in shares of Zebra Technologies by 330.3% in the 4th quarter. Johnson Financial Group Inc. now owns 142 shares of the industrial products company’s stock valued at $34,000 after buying an additional 109 shares during the last quarter. SBI Securities Co. Ltd. increased its position in shares of Zebra Technologies by 164.8% during the fourth quarter. SBI Securities Co. Ltd. now owns 143 shares of the industrial products company’s stock worth $35,000 after purchasing an additional 89 shares in the last quarter. Finally, CYBER HORNET ETFs LLC purchased a new stake in Zebra Technologies in the second quarter valued at approximately $39,000. 91.03% of the stock is currently owned by institutional investors and hedge funds.

Zebra Technologies Company Profile

Zebra Technologies Corporation is a global technology company specializing in marking, tracking and computer printing solutions. The company produces a wide range of hardware and software products designed to enable real-time visibility of assets, inventory and personnel across diverse industries. Its offerings help businesses automate data capture and streamline operations in environments such as retail, healthcare, manufacturing, transportation and logistics.

The company’s product portfolio includes barcode and RFID printers, mobile computing devices, barcode scanners, RFID readers and related supplies such as labels and tags.