Recent Investment Analysts’ Ratings Updates for Roku (ROKU)

Roku (NASDAQ: ROKU) has recently received a number of price target changes and ratings updates:

• 6/16/2026 – Roku was given a new $155.00 price target by Seaport Research Partners.
• 6/16/2026 – Roku was downgraded by Wedbush from “outperform” to “neutral”. They now have a $155.00 price target on the stock.
• 6/16/2026 – Roku was downgraded by Susquehanna from “positive” to “neutral”. They now have a $160.00 price target on the stock.
• 6/16/2026 – Roku was downgraded by Wolfe Research from “outperform” to “peer perform”.
• 6/16/2026 – Roku was downgraded by Piper Sandler from “overweight” to “neutral”. They now have a $160.00 price target on the stock, up from $148.00.
• 6/16/2026 – Roku was given a new $160.00 price target by Fox Advisors.
• 6/16/2026 – Roku had its “neutral” rating reaffirmed by JPMorgan Chase & Co.. They now have a $160.00 price target on the stock, up from $150.00.
• 6/16/2026 – Roku was downgraded by Citizens Jmp from “market outperform” to “hold”.
• 6/16/2026 – Roku had its price target raised by Rosenblatt Securities from $150.00 to $160.00. They now have a “buy” rating on the stock.
• 6/15/2026 – Roku was given a new $160.00 price target by UBS Group AG.
• 6/15/2026 – Roku was downgraded by KeyCorp from “overweight” to “sector weight”.
• 6/15/2026 – Roku was downgraded by Jefferies Financial Group Inc. from “buy” to “hold”. They now have a $160.00 price target on the stock.
• 6/15/2026 – Roku was downgraded by Oppenheimer Holdings, Inc. from “outperform” to “market perform”.
• 6/15/2026 – Roku was downgraded by William Blair from “outperform” to “market perform”.
• 6/15/2026 – Roku had its price target raised by Needham & Company LLC from $140.00 to $170.00. They now have a “buy” rating on the stock.
• 6/15/2026 – Roku had its “outperform” rating reaffirmed by Citigroup Inc..
• 6/15/2026 – Roku had its “neutral” rating reaffirmed by Robert W. Baird. They now have a $160.00 price target on the stock.
• 6/15/2026 – Roku was downgraded by Evercore Inc from “strong-buy” to “hold”.
• 6/15/2026 – Roku was downgraded by Robert W. Baird from “outperform” to “neutral”. They now have a $160.00 price target on the stock.
• 6/15/2026 – Roku had its price target raised by Citizens Jmp from $170.00 to $175.00. They now have a “hold” rating on the stock.
• 6/12/2026 – Roku had its “outperform” rating reaffirmed by Evercore Inc. They now have a $185.00 price target on the stock.
• 6/9/2026 – Roku had its price target raised by Guggenheim from $140.00 to $145.00. They now have a “buy” rating on the stock.
• 6/5/2026 – Roku had its “overweight” rating reaffirmed by Piper Sandler.
• 6/4/2026 – Roku had its price target raised by Morgan Stanley from $150.00 to $170.00. They now have an “overweight” rating on the stock.
• 5/28/2026 – Roku was given a new $170.00 price target by UBS Group AG.
• 5/28/2026 – Roku had its “market outperform” rating reaffirmed by Citigroup Inc..
• 5/28/2026 – Roku had its “market outperform” rating reaffirmed by Citizens Jmp. They now have a $170.00 price target on the stock.
• 5/15/2026 – Roku had its “hold (c-)” rating reaffirmed by Weiss Ratings.
• 5/11/2026 – Roku had its price target raised by Robert W. Baird from $130.00 to $160.00. They now have an “outperform” rating on the stock.
• 5/4/2026 – Roku had its price target raised by Citigroup Inc. from $100.00 to $120.00. They now have a “neutral” rating on the stock.
• 5/1/2026 – Roku had its “overweight” rating reaffirmed by Morgan Stanley. They now have a $150.00 price target on the stock.
• 5/1/2026 – Roku had its price target raised by Wedbush from $140.00 to $155.00. They now have an “outperform” rating on the stock.
• 5/1/2026 – Roku had its “outperform” rating reaffirmed by UBS Group AG. They now have a $145.00 price target on the stock.
• 5/1/2026 – Roku had its price target raised by Piper Sandler from $140.00 to $148.00. They now have an “overweight” rating on the stock.
• 5/1/2026 – Roku had its price target raised by Guggenheim from $130.00 to $140.00. They now have a “buy” rating on the stock.
• 5/1/2026 – Roku had its “outperform” rating reaffirmed by Citigroup Inc..
• 5/1/2026 – Roku had its “buy” rating reaffirmed by Pivotal Research. They now have a $160.00 price target on the stock, up from $140.00.
• 5/1/2026 – Roku had its price target raised by Wells Fargo & Company from $137.00 to $167.00. They now have an “overweight” rating on the stock.
• 5/1/2026 – Roku had its price target raised by Citizens Jmp from $160.00 to $170.00. They now have a “market outperform” rating on the stock.
• 5/1/2026 – Roku had its price target raised by Benchmark Co. from $130.00 to $160.00. They now have a “buy” rating on the stock.
• 5/1/2026 – Roku had its price target raised by KeyCorp from $140.00 to $150.00. They now have an “overweight” rating on the stock.
• 5/1/2026 – Roku had its price target raised by Susquehanna from $130.00 to $160.00. They now have a “positive” rating on the stock.
• 5/1/2026 – Roku had its price target raised by Needham & Company LLC from $110.00 to $140.00. They now have a “buy” rating on the stock.
• 5/1/2026 – Roku had its price target raised by Rosenblatt Securities from $118.00 to $150.00. They now have a “buy” rating on the stock.

Insider Transactions at Roku

In related news, insider Mustafa Ozgen sold 10,194 shares of the company’s stock in a transaction on Friday, June 12th. The stock was sold at an average price of $144.00, for a total value of $1,467,936.00. Following the sale, the insider directly owned 19,185 shares of the company’s stock, valued at $2,762,640. This represents a 34.70% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, insider Charles Collier sold 205,821 shares of the stock in a transaction on Wednesday, April 8th. The stock was sold at an average price of $105.00, for a total value of $21,611,205.00. Following the completion of the transaction, the insider owned 11,131 shares of the company’s stock, valued at approximately $1,168,755. This trade represents a 94.87% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last quarter, insiders sold 713,194 shares of company stock valued at $81,763,589. Corporate insiders own 13.45% of the company’s stock.

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.