Head to Head Contrast: Henkel AG & Co. (OTCMKTS:HENKY) versus National Vision (NASDAQ:EYE)

Henkel AG & Co. (OTCMKTS:HENKY) and National Vision (NASDAQ:EYE) are both consumer staples companies, but which is the better stock? We will contrast the two businesses based on the strength of their earnings, valuation, risk, dividends, institutional ownership, profitability and analyst recommendations.

Valuation and Earnings

This table compares Henkel AG & Co. and National Vision”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Henkel AG & Co.	$23.18 billion	1.32	$2.30 billion	N/A	N/A
National Vision	$1.99 billion	0.75	$29.60 million	$0.57	32.65

Henkel AG & Co. has higher revenue and earnings than National Vision.

Institutional and Insider Ownership

0.0% of Henkel AG & Co. shares are held by institutional investors. 2.4% of National Vision shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Analyst Ratings

This is a breakdown of current recommendations and price targets for Henkel AG & Co. and National Vision, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Henkel AG & Co.	0	3	0	1	2.50
National Vision	0	5	7	0	2.58

National Vision has a consensus target price of $30.08, suggesting a potential upside of 61.65%. Given National Vision’s stronger consensus rating and higher probable upside, analysts clearly believe National Vision is more favorable than Henkel AG & Co..

Profitability

This table compares Henkel AG & Co. and National Vision’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Henkel AG & Co.	N/A	N/A	N/A
National Vision	2.31%	6.41%	2.81%

Risk and Volatility

Henkel AG & Co. has a beta of 0.57, suggesting that its stock price is 43% less volatile than the S&P 500. Comparatively, National Vision has a beta of 1.08, suggesting that its stock price is 8% more volatile than the S&P 500.

Summary

National Vision beats Henkel AG & Co. on 8 of the 13 factors compared between the two stocks.

About Henkel AG & Co.

Henkel AG & Co. KGaA, together with its subsidiaries, engages in the adhesive technologies and beauty care, and laundry and home care businesses worldwide. It operates in two segments, Adhesive Technologies and Consumer Brands segments. The company offers adhesives, sealants, and functional coatings for various business areas, including packaging and consumer goods; mobility and electronics; and craftsmen, construction, and professional industries. It also provides hair styling, hair coloring, and hair care products; and body products, as well as distributes its products through brick-and-mortar stores, hair salons, and digital channels. In addition, the company offers heavy-duty and specialty detergents, fabric softeners, laundry performance enhancers, and other fabric care products; hand and automatic dishwashing products; cleaners for bathroom and toilet applications; household, glass, and specialty cleaners; and insect control products. The company was founded in 1876 and is headquartered in Düsseldorf, Germany.

About National Vision

National Vision Holdings, Inc., through its subsidiaries, operates as an optical retailer in the United States. The company operates in two segments, Owned & Host and Legacy. It offers eyeglasses and contact lenses, and optical accessory products; provides eye exams through its America’s Best, Eyeglass World, Vista Optical, Fred Meyer, and Vista Optical military, as well as Vision Center branded stores; and offers health maintenance organization and optometric services. National Vision Holdings, Inc. was founded in 1990 and is headquartered in Duluth, Georgia.