Ulta Beauty (ULTA) – Investment Analysts’ Recent Ratings Updates

Ulta Beauty (NASDAQ: ULTA) has recently received a number of price target changes and ratings updates:

• 6/9/2026 – Ulta Beauty had its price target lowered by TD Cowen from $700.00 to $600.00. They now have a “buy” rating on the stock.
• 6/4/2026 – Ulta Beauty had its price target lowered by Citigroup Inc. from $600.00 to $560.00. They now have a “neutral” rating on the stock.
• 6/3/2026 – Ulta Beauty was downgraded by Weiss Ratings from “hold (c+)” to “hold (c)”.
• 6/3/2026 – Ulta Beauty had its price target lowered by B. Riley Financial, Inc. from $600.00 to $500.00. They now have a “neutral” rating on the stock.
• 6/3/2026 – Ulta Beauty had its price target lowered by UBS Group AG from $810.00 to $735.00. They now have a “buy” rating on the stock.
• 6/3/2026 – Ulta Beauty was given a new $635.00 price target by Evercore Inc.
• 6/3/2026 – Ulta Beauty had its “hold” rating reaffirmed by Loop Capital. They now have a $550.00 price target on the stock.
• 6/3/2026 – Ulta Beauty had its price target lowered by Morgan Stanley from $700.00 to $630.00. They now have an “overweight” rating on the stock.
• 6/3/2026 – Ulta Beauty had its price target lowered by Piper Sandler from $725.00 to $600.00. They now have an “overweight” rating on the stock.
• 6/3/2026 – Ulta Beauty had its price target lowered by Wells Fargo & Company from $475.00 to $450.00. They now have an “underweight” rating on the stock.
• 6/3/2026 – Ulta Beauty had its price target lowered by The Goldman Sachs Group, Inc. from $741.00 to $652.00. They now have a “buy” rating on the stock.
• 6/3/2026 – Ulta Beauty had its price target lowered by DA Davidson from $650.00 to $585.00. They now have a “buy” rating on the stock.
• 6/3/2026 – Ulta Beauty had its price target lowered by JPMorgan Chase & Co. from $750.00 to $631.00. They now have an “overweight” rating on the stock.
• 6/3/2026 – Ulta Beauty had its price target lowered by Canaccord Genuity Group Inc. from $799.00 to $731.00. They now have a “buy” rating on the stock.
• 6/3/2026 – Ulta Beauty had its price target lowered by Barclays PLC from $712.00 to $647.00. They now have an “overweight” rating on the stock.
• 6/3/2026 – Ulta Beauty had its price target lowered by Robert W. Baird from $730.00 to $700.00. They now have an “outperform” rating on the stock.
• 5/5/2026 – Ulta Beauty was upgraded by Bank of America Corporation from “neutral” to “buy”. They now have a $685.00 price target on the stock.
• 4/20/2026 – Ulta Beauty is now covered by TD Cowen. They set a “buy” rating on the stock.
• 4/20/2026 – Ulta Beauty was upgraded by Wells Fargo & Company from “strong sell” to “overweight”.
• 4/20/2026 – Ulta Beauty is now covered by Wedbush. They set an “outperform” rating on the stock.
• 4/20/2026 – Ulta Beauty is now covered by Guggenheim. They set a “buy” rating on the stock.
• 4/20/2026 – Ulta Beauty was downgraded by Barclays PLC from “overweight” to “strong sell”.
• 4/20/2026 – Ulta Beauty was upgraded by Jefferies Financial Group Inc. from “hold” to “buy”. They now have a $700.00 price target on the stock, up from $635.00.
• 4/14/2026 – Ulta Beauty had its “buy” rating reaffirmed by DA Davidson. They now have a $650.00 price target on the stock.

Insider Activity at Ulta Beauty

In related news, Director George R. Mrkonic, Jr. sold 452 shares of the stock in a transaction on Tuesday, April 7th. The shares were sold at an average price of $539.29, for a total transaction of $243,759.08. Following the transaction, the director owned 2,383 shares of the company’s stock, valued at approximately $1,285,128.07. This trade represents a 15.94% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. 0.17% of the stock is owned by insiders.

Ulta Beauty, Inc (NASDAQ: ULTA) is a U.S.-based specialty retailer and beauty services provider focused on cosmetics, fragrance, skin care, hair care, bath and body, and beauty tools. The company operates a dual-format business that combines brick-and-mortar retail stores with an e-commerce platform, offering a broad assortment of national, prestige and mass-market brands alongside its own private-label products. In many locations Ulta also provides full-service salon treatments, positioning the company as a one-stop destination for product discovery and in-store services.

The retailer’s product mix spans color cosmetics, haircare and styling products, skin and body care, fragrance, and accessories, catering to a wide range of consumer preferences and price points.