Hillsdale Investment Management Inc. Acquires 31,426 Shares of Netflix, Inc. $NFLX

Hillsdale Investment Management Inc. boosted its holdings in shares of Netflix, Inc. (NASDAQ:NFLX) by 450.6% in the 4th quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The firm owned 38,400 shares of the Internet television network’s stock after purchasing an additional 31,426 shares during the quarter. Hillsdale Investment Management Inc.’s holdings in Netflix were worth $3,600,000 at the end of the most recent quarter.

Other hedge funds have also recently added to or reduced their stakes in the company. Apriem Advisors lifted its position in shares of Netflix by 0.6% in the 3rd quarter. Apriem Advisors now owns 1,567 shares of the Internet television network’s stock worth $1,879,000 after acquiring an additional 9 shares during the period. Tortoise Investment Management LLC lifted its position in shares of Netflix by 10.8% in the 3rd quarter. Tortoise Investment Management LLC now owns 92 shares of the Internet television network’s stock worth $110,000 after acquiring an additional 9 shares during the period. Brass Tax Wealth Management Inc. lifted its position in shares of Netflix by 3.2% in the 3rd quarter. Brass Tax Wealth Management Inc. now owns 288 shares of the Internet television network’s stock worth $345,000 after acquiring an additional 9 shares during the period. Pacific Sun Financial Corp lifted its position in shares of Netflix by 1.6% in the 3rd quarter. Pacific Sun Financial Corp now owns 574 shares of the Internet television network’s stock worth $688,000 after acquiring an additional 9 shares during the period. Finally, Black Diamond Financial LLC lifted its position in shares of Netflix by 5.2% in the 3rd quarter. Black Diamond Financial LLC now owns 202 shares of the Internet television network’s stock worth $242,000 after acquiring an additional 10 shares during the period. Institutional investors own 80.93% of the company’s stock.

Key Netflix News

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Multiple reports say Netflix’s ad business is gaining traction, with 2026 ad revenue projected near $3 billion as new formats, live events, and ad-tech tools expand monetization. Netflix’s Ad Business Expansion Continues: More Upside Ahead?
• Positive Sentiment: Netflix reportedly acquired Ben Affleck’s AI startup InterPositive, which could automate parts of filmmaking and lower production costs, supporting margins over time. Netflix Buys Affleck AI Startup InterPositive To Reshape Content Economics
• Positive Sentiment: Several commentary pieces argue Netflix is a buying opportunity, citing upside from ad-tier growth and improving free cash flow, with some analysts reiterating bullish ratings and higher price targets. 3 Reasons to Buy Netflix Stock in June
• Neutral Sentiment: Other articles highlight Netflix as a laggard versus entertainment peers, suggesting the stock may need execution to catch up rather than already reflecting a clear fundamental breakout. How Is Netflix’s Stock Performance Compared to Other Entertainment Stocks?
• Neutral Sentiment: Coverage linking Netflix to streaming perks and broader media/advertising themes is supportive but not a direct company-specific catalyst. Best credit cards with streaming perks for June 2026: Save on Netflix, Hulu, and more

Analyst Upgrades and Downgrades

NFLX has been the subject of a number of research reports. JPMorgan Chase & Co. reiterated a “buy” rating on shares of Netflix in a research report on Wednesday, April 22nd. Huber Research upgraded Netflix from a “strong sell” rating to a “strong-buy” rating in a research report on Friday, February 27th. KeyCorp reiterated an “overweight” rating and issued a $115.00 price objective (up from $108.00) on shares of Netflix in a research report on Tuesday, April 14th. Wolfe Research reiterated an “outperform” rating and issued a $107.00 price objective on shares of Netflix in a research report on Friday, April 17th. Finally, Raymond James Financial reiterated a “market perform” rating on shares of Netflix in a research report on Thursday, May 14th. Two research analysts have rated the stock with a Strong Buy rating, thirty-four have issued a Buy rating and sixteen have assigned a Hold rating to the company’s stock. Based on data from MarketBeat, Netflix currently has an average rating of “Moderate Buy” and an average target price of $114.82.

Insider Activity

In related news, CFO Spencer Adam Neumann sold 9,253 shares of the firm’s stock in a transaction on Thursday, May 7th. The stock was sold at an average price of $88.95, for a total transaction of $823,054.35. Following the completion of the sale, the chief financial officer directly owned 73,787 shares of the company’s stock, valued at $6,563,353.65. This trade represents a 11.14% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available at this hyperlink. Also, insider David A. Hyman sold 5,722 shares of the firm’s stock in a transaction on Tuesday, May 5th. The shares were sold at an average price of $88.08, for a total value of $503,993.76. Following the sale, the insider directly owned 316,100 shares of the company’s stock, valued at $27,842,088. This represents a 1.78% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Over the last three months, insiders sold 926,329 shares of company stock worth $87,071,177. 1.24% of the stock is currently owned by insiders.

Netflix Stock Performance

NFLX stock opened at $86.02 on Monday. The business has a fifty day moving average price of $93.12 and a 200 day moving average price of $93.14. Netflix, Inc. has a fifty-two week low of $75.01 and a fifty-two week high of $134.12. The stock has a market capitalization of $362.21 billion, a price-to-earnings ratio of 27.78, a P/E/G ratio of 1.09 and a beta of 1.50. The company has a debt-to-equity ratio of 0.43, a current ratio of 1.41 and a quick ratio of 1.41.

Netflix (NASDAQ:NFLX) last released its quarterly earnings results on Thursday, April 16th. The Internet television network reported $1.23 earnings per share for the quarter, beating analysts’ consensus estimates of $0.76 by $0.47. Netflix had a return on equity of 40.92% and a net margin of 28.52%.The firm had revenue of $12.25 billion during the quarter, compared to analysts’ expectations of $12.17 billion. During the same period last year, the firm posted $6.61 EPS. The business’s revenue was up 16.2% on a year-over-year basis. Netflix has set its Q2 2026 guidance at 0.780-0.780 EPS. Analysts expect that Netflix, Inc. will post 3.6 EPS for the current fiscal year.

About Netflix

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.