Rakuten Securities Inc. Has $2.32 Million Holdings in Amazon.com, Inc. $AMZN

Rakuten Securities Inc. reduced its holdings in Amazon.com, Inc. (NASDAQ:AMZN) by 27.7% during the 4th quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The institutional investor owned 10,050 shares of the e-commerce giant’s stock after selling 3,852 shares during the quarter. Amazon.com makes up approximately 0.8% of Rakuten Securities Inc.’s holdings, making the stock its 29th largest holding. Rakuten Securities Inc.’s holdings in Amazon.com were worth $2,320,000 at the end of the most recent quarter.

Several other institutional investors and hedge funds have also modified their holdings of AMZN. Fairway Wealth LLC lifted its holdings in Amazon.com by 113.2% during the 3rd quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock worth $25,000 after buying an additional 60 shares in the last quarter. Sellwood Investment Partners LLC acquired a new position in Amazon.com during the 3rd quarter worth $27,000. Bridge Generations Wealth Management LLC lifted its holdings in Amazon.com by 2,330.0% during the 3rd quarter. Bridge Generations Wealth Management LLC now owns 243 shares of the e-commerce giant’s stock worth $53,000 after buying an additional 233 shares in the last quarter. Cooksen Wealth LLC lifted its holdings in Amazon.com by 23.5% during the 2nd quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant’s stock worth $54,000 after buying an additional 47 shares in the last quarter. Finally, Harbor Investment Advisory LLC lifted its holdings in Amazon.com by 2.4% during the 4th quarter. Harbor Investment Advisory LLC now owns 309,697 shares of the e-commerce giant’s stock worth $71,000 after buying an additional 7,329 shares in the last quarter. 72.20% of the stock is owned by institutional investors and hedge funds.

Amazon.com Stock Performance

AMZN stock opened at $264.14 on Friday. The business’s fifty day moving average is $234.47 and its 200-day moving average is $230.67. The company has a quick ratio of 1.01, a current ratio of 1.18 and a debt-to-equity ratio of 0.27. The company has a market cap of $2.84 trillion, a P/E ratio of 31.60, a price-to-earnings-growth ratio of 1.98 and a beta of 1.46. Amazon.com, Inc. has a twelve month low of $196.00 and a twelve month high of $278.56.

Amazon.com (NASDAQ:AMZN) last posted its quarterly earnings results on Wednesday, April 29th. The e-commerce giant reported $2.78 earnings per share for the quarter, beating analysts’ consensus estimates of $1.63 by $1.15. The company had revenue of $181.52 billion for the quarter, compared to the consensus estimate of $177.28 billion. Amazon.com had a return on equity of 19.92% and a net margin of 12.22%.The firm’s quarterly revenue was up 16.6% on a year-over-year basis. During the same quarter in the prior year, the business posted $1.59 EPS. Equities research analysts forecast that Amazon.com, Inc. will post 7.71 EPS for the current year.

Insider Activity

In related news, SVP David Zapolsky sold 10,649 shares of the company’s stock in a transaction on Tuesday, February 24th. The shares were sold at an average price of $205.43, for a total value of $2,187,624.07. Following the completion of the sale, the senior vice president owned 41,190 shares in the company, valued at $8,461,661.70. This represents a 20.54% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available at this link. Also, CEO Andrew R. Jassy sold 31,352 shares of the company’s stock in a transaction on Monday, May 4th. The shares were sold at an average price of $275.00, for a total transaction of $8,621,800.00. Following the completion of the sale, the chief executive officer owned 2,175,766 shares of the company’s stock, valued at approximately $598,335,650. This represents a 1.42% decrease in their position. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold 190,593 shares of company stock worth $46,081,241 in the last 90 days. Corporate insiders own 8.90% of the company’s stock.

Key Headlines Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Wall Street analysts raised earnings expectations and price targets, citing strong grocery delivery and AWS/cloud growth. Amazon (AMZN) Stock: Wall Street Analysts Raise Targets on Grocery Delivery and Cloud Expansion
• Positive Sentiment: Amazon continues to lean into AI, including a shift toward an AI-powered Alexa shopping assistant and broader agentic commerce ambitions, which supports the growth narrative. Amazon Unveils AI Search Overhaul To Defend Online Shopping Dominance
• Positive Sentiment: Technical coverage noted Amazon remains above a key breakout level, suggesting the stock’s chart trend is still constructive. Amazon Holds Breakout Above $252
• Positive Sentiment: Investor interest remains strong, with reports highlighting bullish commentary from prominent funds and analysts, plus added attention from high-profile holders. Trump went big on tech stocks in first quarter of 2026, new filings show
• Neutral Sentiment: Amazon remains a major focus of market commentary because of its AI spending, cloud expansion, and growing role in digital advertising, but these articles are mostly thematic rather than immediate stock-moving catalysts.

Wall Street Analyst Weigh In

Several research analysts have issued reports on AMZN shares. Bank of America upped their price objective on Amazon.com from $298.00 to $310.00 and gave the stock a “buy” rating in a report on Thursday, April 30th. KeyCorp upped their price objective on Amazon.com from $325.00 to $330.00 and gave the stock an “overweight” rating in a report on Thursday, April 30th. Canaccord Genuity Group upped their price objective on Amazon.com from $300.00 to $330.00 and gave the stock a “buy” rating in a report on Thursday, April 30th. Morgan Stanley upped their price objective on Amazon.com from $300.00 to $330.00 and gave the stock an “overweight” rating in a report on Thursday, April 30th. Finally, Sanford C. Bernstein reaffirmed an “outperform” rating and set a $315.00 price objective (up from $300.00) on shares of Amazon.com in a report on Thursday, April 30th. Fifty-seven analysts have rated the stock with a Buy rating and three have assigned a Hold rating to the stock. Based on data from MarketBeat.com, Amazon.com presently has a consensus rating of “Moderate Buy” and a consensus target price of $312.52.

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.