J.P. Marvel Investment Advisors LLC Decreases Stock Position in Amazon.com, Inc. $AMZN

J.P. Marvel Investment Advisors LLC lessened its holdings in Amazon.com, Inc. (NASDAQ:AMZN) by 5.0% during the fourth quarter, HoldingsChannel.com reports. The fund owned 128,767 shares of the e-commerce giant’s stock after selling 6,779 shares during the period. Amazon.com makes up about 4.1% of J.P. Marvel Investment Advisors LLC’s holdings, making the stock its 7th biggest holding. J.P. Marvel Investment Advisors LLC’s holdings in Amazon.com were worth $29,722,000 at the end of the most recent quarter.

Other hedge funds and other institutional investors have also recently bought and sold shares of the company. Fairway Wealth LLC increased its stake in shares of Amazon.com by 113.2% in the third quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock valued at $25,000 after buying an additional 60 shares during the period. Sellwood Investment Partners LLC acquired a new position in shares of Amazon.com in the third quarter valued at approximately $27,000. Bridge Generations Wealth Management LLC increased its stake in shares of Amazon.com by 2,330.0% in the third quarter. Bridge Generations Wealth Management LLC now owns 243 shares of the e-commerce giant’s stock valued at $53,000 after buying an additional 233 shares during the period. Cooksen Wealth LLC increased its stake in shares of Amazon.com by 23.5% in the second quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant’s stock valued at $54,000 after buying an additional 47 shares during the period. Finally, Harbor Investment Advisory LLC increased its stake in shares of Amazon.com by 2.4% in the fourth quarter. Harbor Investment Advisory LLC now owns 309,697 shares of the e-commerce giant’s stock valued at $71,000 after buying an additional 7,329 shares during the period. Institutional investors own 72.20% of the company’s stock.

Wall Street Analysts Forecast Growth

Several research analysts have recently issued reports on AMZN shares. Truist Financial upped their price objective on Amazon.com from $285.00 to $310.00 and gave the company a “buy” rating in a research note on Thursday, April 30th. Rothschild & Co Redburn set a $230.00 price objective on Amazon.com in a research note on Wednesday, January 21st. Arete Research upped their price objective on Amazon.com from $285.00 to $301.00 and gave the company a “buy” rating in a research note on Thursday, April 23rd. Raymond James Financial reaffirmed an “outperform” rating and issued a $280.00 price objective on shares of Amazon.com in a research note on Friday, May 1st. Finally, JPMorgan Chase & Co. upped their price objective on Amazon.com from $280.00 to $330.00 and gave the company an “overweight” rating in a research note on Thursday, April 30th. Fifty-seven analysts have rated the stock with a Buy rating and three have issued a Hold rating to the stock. According to data from MarketBeat.com, the company currently has a consensus rating of “Moderate Buy” and an average price target of $312.52.

Insider Buying and Selling

In related news, Director Jonathan Rubinstein sold 3,706 shares of the company’s stock in a transaction that occurred on Thursday, April 30th. The stock was sold at an average price of $273.02, for a total value of $1,011,812.12. Following the sale, the director directly owned 74,948 shares in the company, valued at $20,462,302.96. This represents a 4.71% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is available at this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Douglas J. Herrington sold 27,500 shares of the stock in a transaction that occurred on Monday, May 4th. The stock was sold at an average price of $275.00, for a total value of $7,562,500.00. Following the transaction, the chief executive officer owned 471,361 shares in the company, valued at $129,624,275. The trade was a 5.51% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last three months, insiders have sold 190,593 shares of company stock valued at $46,081,241. Insiders own 8.90% of the company’s stock.

Key Stories Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Wall Street analysts raised earnings expectations and price targets, citing strong grocery delivery and AWS/cloud growth. Amazon (AMZN) Stock: Wall Street Analysts Raise Targets on Grocery Delivery and Cloud Expansion
• Positive Sentiment: Amazon continues to lean into AI, including a shift toward an AI-powered Alexa shopping assistant and broader agentic commerce ambitions, which supports the growth narrative. Amazon Unveils AI Search Overhaul To Defend Online Shopping Dominance
• Positive Sentiment: Technical coverage noted Amazon remains above a key breakout level, suggesting the stock’s chart trend is still constructive. Amazon Holds Breakout Above $252
• Positive Sentiment: Investor interest remains strong, with reports highlighting bullish commentary from prominent funds and analysts, plus added attention from high-profile holders. Trump went big on tech stocks in first quarter of 2026, new filings show
• Neutral Sentiment: Amazon remains a major focus of market commentary because of its AI spending, cloud expansion, and growing role in digital advertising, but these articles are mostly thematic rather than immediate stock-moving catalysts.

Amazon.com Stock Performance

Shares of AMZN stock opened at $264.14 on Friday. The business’s 50 day simple moving average is $234.47 and its 200 day simple moving average is $230.67. Amazon.com, Inc. has a one year low of $196.00 and a one year high of $278.56. The stock has a market capitalization of $2.84 trillion, a PE ratio of 31.60, a PEG ratio of 1.98 and a beta of 1.46. The company has a debt-to-equity ratio of 0.27, a current ratio of 1.18 and a quick ratio of 1.01.

Amazon.com (NASDAQ:AMZN) last announced its earnings results on Wednesday, April 29th. The e-commerce giant reported $2.78 EPS for the quarter, beating the consensus estimate of $1.63 by $1.15. Amazon.com had a return on equity of 19.92% and a net margin of 12.22%.The business had revenue of $181.52 billion for the quarter, compared to analysts’ expectations of $177.28 billion. During the same period in the prior year, the business posted $1.59 earnings per share. The firm’s revenue was up 16.6% on a year-over-year basis. As a group, research analysts forecast that Amazon.com, Inc. will post 7.71 earnings per share for the current year.

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.