Aurora Private Wealth Inc. Makes New $2.41 Million Investment in Alphabet Inc. $GOOG

Aurora Private Wealth Inc. bought a new position in Alphabet Inc. (NASDAQ:GOOG) during the 4th quarter, Holdings Channel reports. The institutional investor bought 7,666 shares of the information services provider’s stock, valued at approximately $2,406,000. Alphabet makes up 1.6% of Aurora Private Wealth Inc.’s holdings, making the stock its 15th largest position.

Several other large investors have also made changes to their positions in the company. Vanguard Group Inc. raised its position in shares of Alphabet by 2.0% in the 4th quarter. Vanguard Group Inc. now owns 421,013,782 shares of the information services provider’s stock worth $132,114,125,000 after buying an additional 8,128,234 shares during the period. JPMorgan Chase & Co. raised its position in shares of Alphabet by 8.6% in the 3rd quarter. JPMorgan Chase & Co. now owns 99,529,742 shares of the information services provider’s stock worth $24,240,469,000 after buying an additional 7,904,434 shares during the period. Alliancebernstein L.P. raised its position in shares of Alphabet by 5.8% in the 3rd quarter. Alliancebernstein L.P. now owns 40,032,291 shares of the information services provider’s stock worth $9,749,864,000 after buying an additional 2,209,203 shares during the period. Legal & General Group Plc raised its position in shares of Alphabet by 0.7% in the 3rd quarter. Legal & General Group Plc now owns 32,583,332 shares of the information services provider’s stock worth $7,935,671,000 after buying an additional 223,743 shares during the period. Finally, Capital World Investors raised its position in shares of Alphabet by 1.9% in the 3rd quarter. Capital World Investors now owns 28,625,464 shares of the information services provider’s stock worth $6,971,769,000 after buying an additional 539,679 shares during the period. 27.26% of the stock is owned by hedge funds and other institutional investors.

Analysts Set New Price Targets

GOOG has been the topic of several research reports. Phillip Securities lowered Alphabet from a “strong-buy” rating to a “moderate buy” rating in a research report on Wednesday, April 15th. TD Cowen increased their price target on Alphabet from $375.00 to $450.00 and gave the company a “buy” rating in a report on Thursday, April 30th. Deutsche Bank Aktiengesellschaft reiterated a “buy” rating and issued a $370.00 price target on shares of Alphabet in a report on Tuesday, January 20th. Needham & Company LLC set a $400.00 price target on Alphabet and gave the company a “buy” rating in a report on Friday, March 13th. Finally, Weiss Ratings reiterated a “buy (b)” rating on shares of Alphabet in a report on Monday, April 20th. Six analysts have rated the stock with a Strong Buy rating, twenty-eight have assigned a Buy rating and four have issued a Hold rating to the company. According to data from MarketBeat.com, the company presently has an average rating of “Buy” and a consensus target price of $362.73.

Insider Activity at Alphabet

In other news, insider John Kent Walker sold 8,993 shares of the firm’s stock in a transaction dated Friday, March 27th. The stock was sold at an average price of $275.89, for a total transaction of $2,481,078.77. Following the completion of the sale, the insider directly owned 51,808 shares in the company, valued at $14,293,309.12. This trade represents a 14.79% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available at this hyperlink. Also, CAO Amie Thuener O’toole sold 617 shares of Alphabet stock in a transaction dated Wednesday, April 1st. The stock was sold at an average price of $289.63, for a total value of $178,701.71. Following the completion of the transaction, the chief accounting officer owned 10,093 shares of the company’s stock, valued at $2,923,235.59. This trade represents a 5.76% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last ninety days, insiders sold 158,553 shares of company stock valued at $47,951,856. 12.99% of the stock is currently owned by insiders.

Alphabet News Roundup

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Google is leaning harder into AI across Android, unveiling Gemini-powered features that can handle more multi-step tasks, plus new “Googlebooks” AI-native laptops and other ecosystem upgrades. That reinforces Alphabet’s AI growth narrative and could help drive more usage across Search, Android, and Chrome. Everything Google announced at its Android Show, from Googlebooks to vibe-coded widgets
• Positive Sentiment: Alphabet is reportedly in advanced talks with SpaceX to explore orbital data centers, a potentially ambitious expansion of its cloud and AI infrastructure strategy. Investors appear to be reading this as another signal that Google is pushing aggressively to stay ahead in next-generation compute. SpaceX, Google in Talks to Explore Data Centers in Orbit
• Positive Sentiment: Google also expanded its commerce ecosystem by integrating Affirm pay-over-time options into Gemini and Search via Google Pay, which could improve conversion rates and strengthen monetization in AI-driven shopping. Affirm Brings Pay-Over-Time Options to Google AI Platforms
• Positive Sentiment: Alphabet continues to benefit from strong analyst sentiment after its latest quarter, with multiple buy ratings and price targets clustered above current levels, reflecting confidence in cloud growth and AI monetization. Alphabet Stock (GOOG) Opinions on SpaceX Orbital Data Centers Talks
• Neutral Sentiment: Google’s Threat Intelligence Group said it thwarted an AI-enabled hacking effort, highlighting both its cybersecurity capabilities and the growing risk of AI-powered attacks. The news is important operationally, but its stock impact is likely limited unless it leads to broader enterprise-security adoption. Hackers pushing innovation in AI-enabled hacking operations, Google says
• Neutral Sentiment: Alphabet is planning to tap debt markets, including a possible first yen bond sale, to fund its heavy AI infrastructure spending. That supports long-term growth ambitions, but it also raises near-term questions about capex intensity and returns on investment. Alphabet considers first yen bond sale to fund AI goals
• Negative Sentiment: Reuters reported that Google offered changes to its spam policy in an effort to avoid an EU antitrust fine. While not necessarily a major financial hit, the development keeps regulatory pressure on Alphabet in focus. Alphabet Inc.’s (GOOG) Google Offers Spam Policy Changes to Avert EU Antitrust Fine, Reuters Reports

Alphabet Stock Down 0.8%

Shares of Alphabet stock opened at $383.82 on Wednesday. The business has a 50-day moving average of $321.91 and a 200-day moving average of $314.45. The company has a debt-to-equity ratio of 0.16, a current ratio of 1.92 and a quick ratio of 1.92. The company has a market capitalization of $4.65 trillion, a PE ratio of 29.28, a P/E/G ratio of 1.58 and a beta of 1.25. Alphabet Inc. has a 1-year low of $157.58 and a 1-year high of $398.37.

Alphabet (NASDAQ:GOOG) last announced its earnings results on Thursday, April 30th. The information services provider reported $5.11 earnings per share for the quarter, beating the consensus estimate of $2.68 by $2.43. The company had revenue of $109.90 billion during the quarter, compared to the consensus estimate of $106.96 billion. Alphabet had a return on equity of 38.99% and a net margin of 37.92%.The company’s revenue was up 21.8% on a year-over-year basis. During the same period last year, the firm earned $2.81 earnings per share. As a group, equities analysts forecast that Alphabet Inc. will post 14.29 EPS for the current fiscal year.

Alphabet Increases Dividend

The firm also recently announced a quarterly dividend, which will be paid on Monday, June 15th. Stockholders of record on Monday, June 8th will be paid a dividend of $0.22 per share. This is a boost from Alphabet’s previous quarterly dividend of $0.21. This represents a $0.88 annualized dividend and a dividend yield of 0.2%. The ex-dividend date is Monday, June 8th. Alphabet’s payout ratio is 6.41%.

Alphabet Company Profile

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.