Gray Media (NYSE:GTN.A – Get Free Report) and Gaia (NASDAQ:GAIA – Get Free Report) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their dividends, analyst recommendations, institutional ownership, risk, profitability, earnings and valuation.
Insider and Institutional Ownership
0.3% of Gray Media shares are owned by institutional investors. Comparatively, 40.5% of Gaia shares are owned by institutional investors. 13.3% of Gray Media shares are owned by company insiders. Comparatively, 26.0% of Gaia shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.
Valuation & Earnings
This table compares Gray Media and Gaia”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Gray Media | $3.10 billion | 0.39 | -$85.00 million | ($1.53) | -7.52 |
| Gaia | $98.95 million | 0.65 | -$4.49 million | ($0.19) | -13.47 |
Gaia has lower revenue, but higher earnings than Gray Media. Gaia is trading at a lower price-to-earnings ratio than Gray Media, indicating that it is currently the more affordable of the two stocks.
Volatility and Risk
Gray Media has a beta of 0.63, indicating that its stock price is 37% less volatile than the S&P 500. Comparatively, Gaia has a beta of 1.02, indicating that its stock price is 2% more volatile than the S&P 500.
Profitability
This table compares Gray Media and Gaia’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Gray Media | -3.12% | -3.05% | -0.64% |
| Gaia | -4.76% | -4.62% | -3.06% |
Analyst Recommendations
This is a summary of current ratings and recommmendations for Gray Media and Gaia, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Gray Media | 0 | 0 | 0 | 0 | 0.00 |
| Gaia | 1 | 0 | 0 | 0 | 1.00 |
Summary
Gaia beats Gray Media on 7 of the 12 factors compared between the two stocks.
About Gray Media
Gray Television, Inc., a television broadcast company, owns and operates television stations and digital assets in the United States. As of February 28, 2019, it owned and operated television stations in 91 television markets broadcasting approximately 400 program streams, including approximately 150 channels affiliated with the CBS Network, the NBC Network, the ABC Network, and the FOX Network. The company also broadcasts secondary digital channels affiliated to ABC, CBS, and FOX, as well as channels affiliated with various other networks and program services, including CW Plus Network, MY Network, the MeTV Network, This TV Network, Antenna TV, Telemundo, Cozi, Heroes and Icons, and MOVIES! Network; and local news/weather channels in various markets. In addition, it is also involved in the video program production, marketing, and digital businesses including Raycom Sports, Tupelo-Raycom, and RTM Studios; and production of PowerNation programs and content. The company was formerly known as Gray Communications Systems, Inc. and changed its name to Gray Television, Inc. in August 2002. Gray Television, Inc. was founded in 1897 and is headquartered in Atlanta, Georgia.
About Gaia
Gaia, Inc. operates a digital video subscription service and online community for underserved member base in the United States, Canada, Australia, and internationally. The company has a digital content library with various titles in Spanish, German, and French languages available to its subscribers on internet connected devices. Its network includes Yoga channel, which provides access to streaming yoga, Eastern arts, and other movement based classes; Transformation channel that offers content in the areas of spiritual growth, personal development, and expanded consciousness; Alternative Healing channel, which features content focused on food and nutrition, holistic healing, alternative and integrative medicines, and longevity; and Seeking Truth channel that provides access to interviews and presentations in the ancient wisdom and metaphysics genre. The company was formerly known as Gaiam, Inc. and changed its name to Gaia, Inc. in July 2016. Gaia, Inc. was incorporated in 1988 and is headquartered in Louisville, Colorado.
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